Real estate · Metro area · Missouri
Real estate agents and brokers in the St. Louis, MO-IL metro area
Competitor counts, household spending and official business counts for real estate agents and brokers in the St. Louis, MO-IL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #279 of 387 scored metro areas
#5 of 8 scored metro areas based in Missouri
- Listings
- 2,857
- 130 chain locations (5%)
- Official establishments
- 1,099
- +12.7% since 2019
- Household spending a year
- $16.9B
- On rent and homeowner costs · $14,601 a household
- Housing spending per listing (U.S. = 100)
- 109
- 9% above the U.S.
- Listings per 10k households
- 24.6
- 20% below the U.S.
- Population, 2025
- 2,814,421
- −0.2% since 2020
See the real estate agents and brokers around any address in the St. Louis metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2,857 real estate agents and brokers in the St. Louis metro area. Of those, 130 are chain locations, or 5%, against 4% across the U.S. That is 24.6 per 10,000 households, 20% below the U.S. rate of 30.6.
At $14,601 per household (12% below the U.S. average), households in the St. Louis metro area spend about $16.9B a year on rent and homeowner costs. Housing spending per office is 9% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 1,099 businesses with payroll in the St. Louis metro area classed as offices of real estate agents and brokers, up 12.7% from 2019. That is one for every 1,056 households, against one for every 788 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $220K have gone to businesses classed as offices of real estate agents and brokers in the St. Louis metro area.
Population estimates show the St. Louis metro area declined 0.2% from 2020 to 2025, against +3.1% for the U.S. For real estate agents and brokers, the St. Louis metro area has a Groundwork market score of 40 (lower middle): #279 of 387 scored metro areas and #5 of 8 scored metro areas based in Missouri.
How the St. Louis metro area compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | St. Louis metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.6 | 25.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 109 | 99 | 100 |
| Households per official establishment | 1,056 | 984 | 788 |
| Official establishment growth, 2019–2023 | +12.7% | +23.6% | +20.1% |
| Population growth, 2020–2025 | −0.2% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $14,601 | $13,809 | $16,661 |
| Median household income | $80,196 | $70,702 | $80,734 |
| Groundwork market score | 40 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1,099+12.7% over the period
- Employees, 2023
- 2,523
- Annual payroll, 2023
- $178.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2,857130 chain locations
- Listings at the U.S. rate for this spending
- 3,108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $220K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the St. Louis metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the St. Louis metro area
- Population, 2025 estimate
- 2,814,421−0.2% since 2020
- Households
- 1,160,386
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 7,864 sq. mi.
- People per square mile
- 357
- Median household income
- $80,196+25.9% vs. 2015–2019, before inflation
- Average household income
- $109,353
- Median home value
- $244,800
- Jobs located here
- 1,400,208
- Daytime population
- 2,847,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the St. Louis metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for real estate agents and brokers, numbered among those based in Missouri, with the St. Louis metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 57 | 101 | 17.2 | 146 | +2.2% | #113 of 387 |
| 2Joplin, MO-KS | 52 | 145 | 18.2 | 129 | +3.9% | #160 of 387 |
| 3Cape Girardeau, MO-IL | 49 | 72 | 18.8 | 129 | +1.7% | #186 of 387 |
| 4St. Joseph, MO-KS | 41 | 88 | 18.8 | 128 | −2.0% | #263 of 387 |
| 5St. Louis, MO-IL | 40 | 2,857 | 24.6 | 109 | −0.2% | #279 of 387 |
| 6Kansas City, MO-KS | 35 | 2,777 | 31.0 | 87 | +3.4% | #338 of 387 |
| 7Columbia, MO | 34 | 237 | 27.4 | 93 | +3.9% | #345 of 387 |
| 8Springfield, MO | 29 | 618 | 31.1 | 78 | +5.1% | #374 of 387 |
Other business types in the St. Louis metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate40
- Real estate agents and brokers40
- Property management49
- Mortgage brokers and lenders32
- Home inspectors46
Funeral services
Questions
How many real estate agents and brokers are in the St. Louis, MO-IL metro area?
There are 2,857 real estate agents and brokers on map listings in the St. Louis metro area as of September 2026. 130 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 1,099 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 12.7% from 2019.
How much do households in the St. Louis, MO-IL metro area spend on rent and homeowner costs?
About $16.9B a year, or $14,601 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). For the 2,857 real estate agents and brokers on map listings, housing spending per office is 9% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 1,160,386 households in the St. Louis metro area and national spending patterns by income.
How does the St. Louis, MO-IL metro area compare with the U.S. for real estate agents and brokers?
The St. Louis metro area has 24.6 real estate agents and brokers per 10,000 households, 20% below the U.S. rate of 30.6. The index of housing spending per office is 109, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the St. Louis metro area would have about 3,108, against 2,857 on map listings. There is one business with payroll in the industry for every 1,056 households, against one for every 788 across the U.S. The official count rose 12.7% from 2019 to 2023, against +20.1% for the U.S.
How fast is the St. Louis, MO-IL metro area growing?
Population estimates put the St. Louis metro area at 2,814,421 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 1,160,386 households. The median household income in the St. Louis metro area is $80,196 a year, in line with the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. Louis metro area scores 40 for real estate agents and brokers (lower middle), #279 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the St. Louis metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the St. Louis metro area
Screening a site or an acquisition in the St. Louis metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.