Real estate · Small-town market · Missouri
Real estate agents and brokers in the West Plains, MO area
The real estate agents and brokers in the West Plains, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #525 of 533 scored small-town markets
#16 of 17 scored small-town markets based in Missouri
- Listings
- 52
- 4 chain locations (8%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $191.6M
- On rent and homeowner costs · $12,000 a household
- Housing spending per listing (U.S. = 100)
- 68
- 32% below the U.S.
- Listings per 10k households
- 32.6
- 7% above the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the real estate agents and brokers around any address in the West Plains area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, the West Plains area has a Groundwork market score of 23 (low): #525 of 533 scored small-town markets and #16 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 52 real estate agents and brokers in the West Plains area. 4 of them (8%) are chain locations, against 4% across the U.S. That comes to 32.6 for every 10,000 households, 7% above the U.S. rate of 30.6.
Households in the West Plains area spend about $191.6M a year on rent and homeowner costs, or $12,000 per household, 28% below the U.S. average. Housing spending per office is 32% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 15 businesses with payroll classed as offices of real estate agents and brokers in the West Plains area in 2023. That is one for every 1,064 households, against one for every 788 across the U.S. Between 2020 and 2025, the population of the West Plains area grew 2.5%, slower than the U.S. (+3.1%).
How the West Plains area compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | West Plains area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.6 | 25.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 68 | 99 | 100 |
| Households per official establishment | 1,064 | 984 | 788 |
| Official establishment growth, 2019–2023 | n/a | +23.6% | +20.1% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $12,000 | $13,809 | $16,661 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 23 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 27
- Annual payroll, 2023
- $701K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 524 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the West Plains area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the West Plains area
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the West Plains area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for real estate agents and brokers, numbered among those based in Missouri, with the West Plains area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kennett, MO | 54 | 9 | 8.0 | 273 | −4.8% | #197 of 533 |
| 2Sikeston, MO | 49 | 28 | 14.1 | 164 | −0.3% | #271 of 533 |
| 3Warrensburg, MO | 43 | 40 | 19.0 | 128 | +4.9% | #354 of 533 |
| 4Moberly, MO | 41 | 12 | 13.0 | 175 | +0.2% | #363 of 533 |
| 5Kirksville, MO | 41 | 15 | 14.4 | 163 | +1.9% | #365 of 533 |
| 6Sedalia, MO | 41 | 42 | 24.7 | 94 | +2.9% | #375 of 533 |
| 7Farmington, MO | 39 | 53 | 21.4 | 108 | +2.1% | #404 of 533 |
| 8Hannibal, MO | 37 | 28 | 18.3 | 128 | +0.4% | #429 of 533 |
| 9Poplar Bluff, MO | 37 | 33 | 19.9 | 111 | −0.4% | #432 of 533 |
| 10Rolla, MO | 36 | 31 | 17.9 | 131 | +1.6% | #442 of 533 |
| 16West Plains, MO | 23 | 52 | 32.6 | 68 | +2.5% | #525 of 533 |
Other business types in the West Plains area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate22
- Real estate agents and brokers23
- Property management
- Mortgage brokers and lenders19
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the West Plains, MO area?
There are 52 real estate agents and brokers on map listings in the West Plains area as of September 2026. 4 of them (8%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 15 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the West Plains, MO area spend on rent and homeowner costs?
About $191.6M a year, or $12,000 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). For the 52 real estate agents and brokers on map listings, housing spending per office is 32% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 15,965 households in the West Plains area and national spending patterns by income.
How does the West Plains, MO area compare with the U.S. for real estate agents and brokers?
The West Plains area has 32.6 real estate agents and brokers per 10,000 households, 7% above the U.S. rate of 30.6. The index of housing spending per office is 68, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the West Plains area would have about 35, against 52 on map listings. There is one business with payroll in the industry for every 1,064 households, against one for every 788 across the U.S.
How fast is the West Plains, MO area growing?
Population estimates put the West Plains area at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in the West Plains area is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The West Plains area scores 23 for real estate agents and brokers (low), #525 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the West Plains area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the West Plains area
Screening a site or an acquisition in the West Plains area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.