Groundwork

Market rankings · Missouri

Real estate businesses in Missouri

Markets across Missouri ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.

Listings
8,255
572 chain locations (7%)
Official establishments
4,641
+15.3% since 2019
Household spending a year
$34.6B
On rent and homeowner costs
Listings per 10k households
32.9
15% below the U.S.
Housing spending per listing (U.S. = 100)
97
3% below the U.S.
Rank among states
#41 of 51
Market score 37 · Lower middle

A site report maps the real estate businesses on map listings around any address in Missouri by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 8,255 real estate businesses in Missouri. Chain locations make up 7% of them, against 6% across the U.S. That is 32.9 per 10,000 households, 15% below the U.S. rate of 38.5.

Households in Missouri spend about $34.6B a year on rent and homeowner costs, or $13,809 per household, 17% below the U.S. average. Housing spending per office is 3% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

Official counts show 4,641 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Missouri in 2023, up 15.3% from 2019. That is one for every 540 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 48 SBA-backed loans worth $19.5M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Missouri.

Among the 50 states and DC, Missouri ranks #41 for real estate businesses, with a Groundwork market score of 37 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (59). Of the 18 scored small-town markets in or partly in Missouri, the Kennett area scores highest (50).

Every market in Missouri for real estate businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Missouri, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Jefferson City, MO5913322.7140+2.2%#100 of 387
2Joplin, MO-KS5319124.0124+3.9%#151 of 387
3St. Joseph, MO-KS4510923.2130−2.0%#232 of 387
4Cape Girardeau, MO-IL459925.8118+1.7%#234 of 387
5St. Louis, MO-IL403,71732.0105−0.2%#278 of 387
6Kansas City, MO-KS353,56439.886+3.4%#341 of 387
7Columbia, MO3231736.788+3.9%#358 of 387
8Springfield, MO2977839.178+5.1%#374 of 387

Small-town markets

Small-town markets reaching Missouri, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Kennett, MO501614.2193−4.8%#263 of 536
2Sikeston, MO493417.2170−0.3%#277 of 536
3Kirksville, MO462019.2154+1.9%#307 of 536
4Moberly, MO441718.4156+0.2%#328 of 536
5Hannibal, MO413220.9141+0.4%#376 of 536
6Warrensburg, MO415224.7124+4.9%#379 of 536
7Rolla, MO373922.5131+1.6%#427 of 536
8Farmington, MO366225.0116+2.1%#444 of 536
Quincy, IL-MO347724.8123−2.0%#464 of 536
9Lebanon, MO345135.080+2.5%#466 of 536
10Poplar Bluff, MO324325.9107−0.4%#489 of 536
11Sedalia, MO325632.989+2.9%#492 of 536
12Marshall, MO312227.3106−0.3%#498 of 536
13Mexico, MO271920.6140−1.0%#516 of 536
14Fort Leonard Wood, MO255532.692+0.8%#523 of 536
15Maryville, MO241821.3136−4.0%#524 of 536
16West Plains, MO226540.768+2.5%#530 of 536
17Branson, MO1618079.037+1.7%#536 of 536

Counties

Counties in Missouri, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Andrew County, MO7168.6373+0.7%#174 of 2,229
2Dallas County, MO69710.3270+5.2%#229 of 2,229
3Ste. Genevieve County, MO6657.0447+1.1%#324 of 2,229
4Lawrence County, MO632215.1195+3.7%#458 of 2,229
5Warren County, MO633122.4148+9.2%#473 of 2,229
6McDonald County, MO6178.2346+3.1%#524 of 2,229
7Bates County, MO6169.7302+2.9%#528 of 2,229
8Benton County, MO6078.2340+5.7%#559 of 2,229
9Lincoln County, MO606026.3126+11.4%#584 of 2,229
10Washington County, MO5866.7422+1.6%#641 of 2,229
11Pike County, MO58710.9267+3.1%#647 of 2,229
12Montgomery County, MO58715.1196+2.6%#658 of 2,229
13Callaway County, MO582817.0184+3.2%#664 of 2,229
14Ray County, MO571213.2238+1.1%#705 of 2,229
15Moniteau County, MO56915.7190+1.4%#767 of 2,229
16Newton County, MO563817.2179+6.1%#770 of 2,229
17Christian County, MO566618.8176+8.3%#771 of 2,229
18Webster County, MO552417.2180+10.4%#822 of 2,229
19Jefferson County, MO5518220.6160+2.7%#829 of 2,229
20Texas County, MO531414.7184+6.9%#914 of 2,229
21Douglas County, MO51715.0184+6.4%#1,029 of 2,229
22Lafayette County, MO512419.1170+1.4%#1,035 of 2,229
23Gasconade County, MO501219.8151+0.1%#1,077 of 2,229
24Franklin County, MO509522.1144+3.1%#1,081 of 2,229
25Cass County, MO5012228.2121+7.1%#1,102 of 2,229
Show all 115 counties
Counties in Missouri, ranked for real estate businesses by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
26Dunklin County, MO491614.2193−4.8%#1,120 of 2,229
27Macon County, MO48711.5250−0.1%#1,161 of 2,229
28Dent County, MO471017.8159+1.3%#1,217 of 2,229
29Livingston County, MO46916.0189+1.1%#1,264 of 2,229
30New Madrid County, MO4557.5379−7.6%#1,325 of 2,229
31Scott County, MO452818.3163−0.1%#1,335 of 2,229
32St. Charles County, MO4553733.3111+4.9%#1,355 of 2,229
33Howard County, MO44616.7181+0.3%#1,376 of 2,229
34Randolph County, MO441718.4156+0.2%#1,380 of 2,229
35Crawford County, MO441919.8147−0.4%#1,387 of 2,229
36Cooper County, MO441320.8146+3.0%#1,388 of 2,229
37Vernon County, MO441721.9127+1.5%#1,404 of 2,229
38Clinton County, MO442125.2124+2.1%#1,406 of 2,229
39Polk County, MO442924.0123+6.3%#1,407 of 2,229
40Wayne County, MO43510.8245−1.4%#1,436 of 2,229
41Linn County, MO43816.7182−0.3%#1,440 of 2,229
42Johnson County, MO435224.7124+4.9%#1,463 of 2,229
43Stoddard County, MO422118.1159−1.3%#1,502 of 2,229
44Adair County, MO402021.9135+1.6%#1,604 of 2,229
45Wright County, MO401926.4104+8.0%#1,625 of 2,229
46Platte County, MO4018341.787+6.7%#1,639 of 2,229
47Phelps County, MO393922.5131+1.6%#1,665 of 2,229
48St. Francois County, MO396225.0116+2.1%#1,677 of 2,229
49Barry County, MO393627.0110+4.8%#1,682 of 2,229
50Pemiscot County, MO38711.1241−7.2%#1,716 of 2,229
51Mississippi County, MO38613.4204−1.1%#1,717 of 2,229
52DeKalb County, MO38821.4143−15.6%#1,722 of 2,229
53Barton County, MO37818.0154+1.5%#1,774 of 2,229
54Cole County, MO379630.9105+1.7%#1,795 of 2,229
55Madison County, MO351021.4137+1.9%#1,860 of 2,229
56Cedar County, MO351932.984+4.8%#1,881 of 2,229
57Perry County, MO342026.6115+0.6%#1,916 of 2,229
58Butler County, MO344325.9107−0.4%#1,919 of 2,229
59Saline County, MO342227.3106−0.3%#1,920 of 2,229
60Pettis County, MO345632.989+2.9%#1,933 of 2,229
61Laclede County, MO345135.080+2.5%#1,937 of 2,229
62Clay County, MO3445044.077+4.3%#1,939 of 2,229
63Marion County, MO332824.7119+0.2%#1,966 of 2,229
64Cape Girardeau County, MO339830.2102+2.7%#1,974 of 2,229
65Jasper County, MO3314729.799+3.7%#1,977 of 2,229
66Ripley County, MO32717.5148+0.4%#1,996 of 2,229
67Boone County, MO3229838.983+4.2%#2,010 of 2,229
68Morgan County, MO323641.470+6.8%#2,019 of 2,229
69Nodaway County, MO301821.3136−4.0%#2,060 of 2,229
70Audrain County, MO281920.6140−1.0%#2,116 of 2,229
71Stone County, MO284936.283+4.1%#2,124 of 2,229
72St. Louis city, MO2731922.0135−7.4%#2,140 of 2,229
73Pulaski County, MO275532.692+0.8%#2,145 of 2,229
74Jackson County, MO271,16538.083+2.1%#2,149 of 2,229
75Buchanan County, MO269227.5108−1.1%#2,158 of 2,229
76Henry County, MO253133.686+3.2%#2,175 of 2,229
77St. Louis County, MO251,85944.978−1.2%#2,178 of 2,229
78Howell County, MO236540.768+2.5%#2,197 of 2,229
79Greene County, MO2265249.860+3.3%#2,204 of 2,229
80Camden County, MO2011363.050+2.9%#2,213 of 2,229
81Miller County, MO17132133.922+4.2%#2,225 of 2,229
82Taney County, MO1218079.037+1.7%#2,229 of 2,229
Osage County, MONot scored00.0n/a+2.7%
Bollinger County, MONot scored12.51,124+0.9%
Ralls County, MONot scored410.1301+0.9%
Lewis County, MONot scored39.4313−1.6%
Grundy County, MONot scored615.4183−0.2%
St. Clair County, MONot scored24.9571+6.7%
Iron County, MONot scored410.4267−2.0%
Caldwell County, MONot scored25.3560+2.1%
Ozark County, MONot scored821.6126+7.7%
Monroe County, MONot scored823.1125+3.1%
Oregon County, MONot scored720.7128+1.2%
Hickory County, MONot scored822.2115+8.9%
Daviess County, MONot scored929.8101+1.5%
Maries County, MONot scored38.8337−0.7%
Carroll County, MONot scored25.7517−0.6%
Harrison County, MONot scored39.4299+1.5%
Dade County, MONot scored26.5428+2.9%
Chariton County, MONot scored27.5416−0.1%
Shannon County, MONot scored26.9396+3.6%
Clark County, MONot scored312.4230−2.8%
Gentry County, MONot scored14.1687+4.2%
Reynolds County, MONot scored14.3619−1.4%
Shelby County, MONot scored312.5225−3.6%
Sullivan County, MONot scored314.7194−4.1%
Carter County, MONot scored314.7184+4.2%
Atchison County, MONot scored521.9132−2.5%
Scotland County, MONot scored532.394+2.1%
Putnam County, MONot scored739.176−3.0%
Holt County, MONot scored422.9129+0.4%
Schuyler County, MONot scored00.0n/a+3.3%
Knox County, MONot scored17.8374−0.1%
Mercer County, MONot scored17.7372−3.2%
Worth County, MONot scored00.0n/a−2.6%

Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate businesses are in Missouri?

There are 8,255 real estate businesses on map listings in Missouri as of September 2026. 572 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 4,641 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 15.3% from 2019. Official counts list 27,002 one-person businesses without payroll.

How much do households in Missouri spend on rent and homeowner costs?

About $34.6B a year, or $13,809 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 8,255 real estate businesses on map listings, housing spending per office is 3% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.

How does Missouri compare with the U.S. for real estate businesses?

Missouri has 32.9 real estate businesses per 10,000 households, 15% below the U.S. rate of 38.5. The index of housing spending per office is 97, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Missouri would have about 7,996, against 8,255 on map listings. There is one business with payroll in the industry for every 540 households, against one for every 414 across the U.S. The official count rose 15.3% from 2019 to 2023, against +15.8% for the U.S.

Which market in Missouri has the highest market score for real estate businesses?

Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 59 (upper middle). Among 18 scored small-town markets in or partly in Missouri, the Kennett area scores highest, at 50 (upper middle). Among 82 scored counties in Missouri, Andrew County scores highest, at 71 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 37 for real estate businesses (lower middle), #41 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Missouri. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.