Groundwork

Real estate · County · Missouri

Real estate agents and brokers in St. Louis city, MO

The real estate agents and brokers in St. Louis city, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #1,990 of 2,176 scored counties
#62 of 78 scored counties in Missouri

Listings
257
8 chain locations (3%)
Official establishments
99
+12.5% since 2019
Household spending a year
$1.9B
On rent and homeowner costs · $12,844 a household
Housing spending per listing (U.S. = 100)
133
33% above the U.S.
Listings per 10k households
17.7
42% below the U.S.
Population, 2025
278,144
−7.4% since 2020

See the real estate agents and brokers around any address in St. Louis city

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

St. Louis city scores 31 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #1,990 of 2,176 scored counties and #62 of 78 scored counties in Missouri. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 257 real estate agents and brokers in St. Louis city. Chain locations make up 3% of them, against 4% across the U.S. Per 10,000 households, that is 17.7, 42% below the U.S. rate of 30.6.

At $12,844 per household (23% below the U.S. average), households in St. Louis city spend about $1.9B a year on rent and homeowner costs. Housing spending per office is 33% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

Official counts show 99 businesses with payroll classed as offices of real estate agents and brokers in St. Louis city in 2023, up 12.5% from 2019. That is one for every 1,464 households, against one for every 788 across the U.S. Population estimates put the population change in St. Louis city from 2020 to 2025 at −7.4%, against +3.1% for the U.S.

How St. Louis city compares

The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in St. Louis city, MO compared with Missouri and the U.S.
MeasureSt. Louis cityMissouriU.S.
Listings per 10k households17.725.630.6
Housing spending per listing (U.S. = 100)13399100
Households per official establishment1,464984788
Official establishment growth, 2019–2023+12.5%+23.6%+20.1%
Population growth, 2020–2025−7.4%+1.9%+3.1%
Spending per household on rent and homeowner costs$12,844$13,809$16,661
Median household income$56,160$70,702$80,734
Groundwork market score3136

Official counts and lending

Businesses

Official establishments, 2019 to 2023
88 → 99+12.5% over the period
Employees, 2023
377
Annual payroll, 2023
$40.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2578 chain locations
Listings at the U.S. rate for this spending
341The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in St. Louis city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in St. Louis city

Population, 2025 estimate
278,144−7.4% since 2020
Households
144,891
Median age
38.2
Homes lived in by their owners
45%
Vehicles per household
1.3
Land area
62 sq. mi.
People per square mile
4,675
Median household income
$56,160+27.9% vs. 2015–2019, before inflation
Average household income
$81,764
Median home value
$197,500
Jobs located here
229,379
Daytime population
378,059Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Louis city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for real estate agents and brokers, numbered among those based in Missouri, with St. Louis city marked.

Top counties in Missouri

Counties in Missouri ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Andrew County, MO6657.2356+0.7%#316 of 2,176
2McDonald County, MO6255.8385+3.1%#448 of 2,176
3Callaway County, MO592213.3186+3.2%#595 of 2,176
4Jefferson County, MO5912814.5181+2.7%#597 of 2,176
5Lincoln County, MO595122.4118+11.4%#622 of 2,176
6Pike County, MO5869.3248+3.1%#633 of 2,176
7Dallas County, MO58710.3214+5.2%#638 of 2,176
8Washington County, MO5766.7336+1.6%#666 of 2,176
9Benton County, MO5678.2270+5.7%#721 of 2,176
10Lawrence County, MO562114.4162+3.7%#745 of 2,176
62St. Louis city, MO3125717.7133−7.4%#1,990 of 2,176

Other business types in St. Louis city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in St. Louis city, MO?

There are 257 real estate agents and brokers on map listings in St. Louis city as of September 2026. 8 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 99 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 12.5% from 2019.

How much do households in St. Louis city, MO spend on rent and homeowner costs?

About $1.9B a year, or $12,844 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). For the 257 real estate agents and brokers on map listings, housing spending per office is 33% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 144,891 households in St. Louis city and national spending patterns by income.

How does St. Louis city, MO compare with the U.S. for real estate agents and brokers?

St. Louis city has 17.7 real estate agents and brokers per 10,000 households, 42% below the U.S. rate of 30.6. The index of housing spending per office is 133, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, St. Louis city would have about 341, against 257 on map listings. There is one business with payroll in the industry for every 1,464 households, against one for every 788 across the U.S. The official count rose 12.5% from 2019 to 2023, against +20.1% for the U.S.

How fast is St. Louis city, MO growing?

Population estimates put St. Louis city at 278,144 people in 2025, down 7.4% since 2020, against +3.1% for the U.S. It has 144,891 households. The median household income in St. Louis city is $56,160 a year, 30% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis city scores 31 for real estate agents and brokers (lower middle), #1,990 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Louis city. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in St. Louis city

Screening a site or an acquisition in St. Louis city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.