Real estate · County · Missouri
Real estate agents and brokers in Henry County, MO
How Henry County, MO compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #2,140 of 2,176 scored counties
#74 of 78 scored counties in Missouri
- Listings
- 25
- 1 chain location (4%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $114.9M
- On rent and homeowner costs · $12,467 a household
- Housing spending per listing (U.S. = 100)
- 84
- 16% below the U.S.
- Listings per 10k households
- 27.1
- 11% below the U.S.
- Population, 2025
- 22,671
- +3.2% since 2020
See the real estate agents and brokers around any address in Henry County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in Henry County is 22 (low), #2,140 of 2,176 scored counties and #74 of 78 scored counties in Missouri. That puts it in the bottom quarter of counties.
At $12,467 per household (25% below the U.S. average), households in Henry County spend about $114.9M a year on rent and homeowner costs. Housing spending per office is 16% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 25 real estate agents and brokers on map listings in Henry County as of September 2026. One of them (4%) is a chain location, against 4% across the U.S. That comes to 27.1 for every 10,000 households, 11% below the U.S. rate of 30.6.
Official counts show 14 businesses with payroll classed as offices of real estate agents and brokers in Henry County in 2023. That is one for every 658 households, against one for every 788 across the U.S. Population estimates put the population change in Henry County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%).
How Henry County compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Henry County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.1 | 25.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 84 | 99 | 100 |
| Households per official establishment | 658 | 984 | 788 |
| Official establishment growth, 2019–2023 | n/a | +23.6% | +20.1% |
| Population growth, 2020–2025 | +3.2% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $12,467 | $13,809 | $16,661 |
| Median household income | $57,926 | $70,702 | $80,734 |
| Groundwork market score | 22 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 14
- Employees, 2023
- 15
- Annual payroll, 2023
- $619K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 251 chain location
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Henry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Henry County
- Population, 2025 estimate
- 22,671+3.2% since 2020
- Households
- 9,217
- Median age
- 44.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 697 sq. mi.
- People per square mile
- 32
- Median household income
- $57,926+26.5% vs. 2015–2019, before inflation
- Average household income
- $75,582
- Median home value
- $160,600
- Jobs located here
- 8,284
- Daytime population
- 21,444Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for real estate agents and brokers, numbered among those based in Missouri, with Henry County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Andrew County, MO | 66 | 5 | 7.2 | 356 | +0.7% | #316 of 2,176 |
| 2McDonald County, MO | 62 | 5 | 5.8 | 385 | +3.1% | #448 of 2,176 |
| 3Callaway County, MO | 59 | 22 | 13.3 | 186 | +3.2% | #595 of 2,176 |
| 4Jefferson County, MO | 59 | 128 | 14.5 | 181 | +2.7% | #597 of 2,176 |
| 5Lincoln County, MO | 59 | 51 | 22.4 | 118 | +11.4% | #622 of 2,176 |
| 6Pike County, MO | 58 | 6 | 9.3 | 248 | +3.1% | #633 of 2,176 |
| 7Dallas County, MO | 58 | 7 | 10.3 | 214 | +5.2% | #638 of 2,176 |
| 8Washington County, MO | 57 | 6 | 6.7 | 336 | +1.6% | #666 of 2,176 |
| 9Benton County, MO | 56 | 7 | 8.2 | 270 | +5.7% | #721 of 2,176 |
| 10Lawrence County, MO | 56 | 21 | 14.4 | 162 | +3.7% | #745 of 2,176 |
| 74Henry County, MO | 22 | 25 | 27.1 | 84 | +3.2% | #2,140 of 2,176 |
Other business types in Henry County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate25
- Real estate agents and brokers22
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Henry County, MO?
As of September 2026, map listings count 25 real estate agents and brokers in Henry County. One of them (4%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 14 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Henry County, MO spend on rent and homeowner costs?
About $114.9M a year, or $12,467 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). For the 25 real estate agents and brokers on map listings, housing spending per office is 16% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 9,217 households in Henry County and national spending patterns by income.
How does Henry County, MO compare with the U.S. for real estate agents and brokers?
Henry County has 27.1 real estate agents and brokers per 10,000 households, 11% below the U.S. rate of 30.6. The index of housing spending per office is 84, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Henry County would have about 21, against 25 on map listings. There is one business with payroll in the industry for every 658 households, against one for every 788 across the U.S.
How fast is Henry County, MO growing?
Population estimates put Henry County at 22,671 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 9,217 households. Median household income in Henry County is $57,926, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Henry County scores 22 for real estate agents and brokers (low), #2,140 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henry County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Henry County
Screening a site or an acquisition in Henry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.