Groundwork

Real estate · Small-town market · Missouri

Real estate agents and brokers in the Farmington, MO area

Competitor counts, household spending and official business counts for real estate agents and brokers in the Farmington, MO area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #404 of 533 scored small-town markets
#7 of 17 scored small-town markets based in Missouri

Listings
53
2 chain locations (4%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$312.7M
On rent and homeowner costs · $12,602 a household
Housing spending per listing (U.S. = 100)
108
8% above the U.S.
Listings per 10k households
21.4
30% below the U.S.
Population, 2025
67,809
+2.1% since 2020

See the real estate agents and brokers around any address in the Farmington area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For real estate agents and brokers, the Farmington area has a Groundwork market score of 39 (lower middle): #404 of 533 scored small-town markets and #7 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.

Household spending on rent and homeowner costs in the Farmington area comes to about $312.7M a year: $12,602 per household, 24% below the U.S. average. Housing spending per office is 8% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

The Farmington area has 53 real estate agents and brokers on map listings as of September 2026. Chain locations make up 4% of them, against 4% across the U.S. Per 10,000 households, that is 21.4, 30% below the U.S. rate of 30.6.

In 2023, official counts showed 10 businesses with payroll in the Farmington area classed as offices of real estate agents and brokers. That is one for every 2,482 households, against one for every 788 across the U.S. Population estimates put the population change in the Farmington area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).

How the Farmington area compares

The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Farmington, MO area compared with Missouri and the U.S.
MeasureFarmington areaMissouriU.S.
Listings per 10k households21.425.630.6
Housing spending per listing (U.S. = 100)10899100
Households per official establishment2,482984788
Official establishment growth, 2019–2023n/a+23.6%+20.1%
Population growth, 2020–2025+2.1%+1.9%+3.1%
Spending per household on rent and homeowner costs$12,602$13,809$16,661
Median household income$57,477$70,702$80,734
Groundwork market score3936

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10
Employees, 2023
14
Annual payroll, 2023
$470K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
532 chain locations
Listings at the U.S. rate for this spending
57The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Farmington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Farmington area

Population, 2025 estimate
67,809+2.1% since 2020
Households
24,816
Median age
39.3
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
452 sq. mi.
People per square mile
148
Median household income
$57,477+23.7% vs. 2015–2019, before inflation
Average household income
$75,389
Median home value
$169,300
Jobs located here
22,334
Daytime population
62,711Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Farmington area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for real estate agents and brokers, numbered among those based in Missouri, with the Farmington area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Kennett, MO5498.0273−4.8%#197 of 533
2Sikeston, MO492814.1164−0.3%#271 of 533
3Warrensburg, MO434019.0128+4.9%#354 of 533
4Moberly, MO411213.0175+0.2%#363 of 533
5Kirksville, MO411514.4163+1.9%#365 of 533
6Sedalia, MO414224.794+2.9%#375 of 533
7Farmington, MO395321.4108+2.1%#404 of 533
8Hannibal, MO372818.3128+0.4%#429 of 533
9Poplar Bluff, MO373319.9111−0.4%#432 of 533
10Rolla, MO363117.9131+1.6%#442 of 533

Other business types in the Farmington area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Farmington, MO area?

Map listings as of September 2026 show 53 real estate agents and brokers in the Farmington area. 2 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 10 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in the Farmington, MO area spend on rent and homeowner costs?

About $312.7M a year, or $12,602 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). For the 53 real estate agents and brokers on map listings, housing spending per office is 8% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 24,816 households in the Farmington area and national spending patterns by income.

How does the Farmington, MO area compare with the U.S. for real estate agents and brokers?

The Farmington area has 21.4 real estate agents and brokers per 10,000 households, 30% below the U.S. rate of 30.6. The index of housing spending per office is 108, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Farmington area would have about 57, against 53 on map listings. There is one business with payroll in the industry for every 2,482 households, against one for every 788 across the U.S.

How fast is the Farmington, MO area growing?

Population estimates put the Farmington area at 67,809 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 24,816 households. Median household income in the Farmington area is $57,477, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Farmington area scores 39 for real estate agents and brokers (lower middle), #404 of 533 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Farmington area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Farmington area

Screening a site or an acquisition in the Farmington area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.