Real estate · Metro area · Missouri
Real estate agents and brokers in the Kansas City, MO-KS metro area
The real estate agents and brokers in the Kansas City, MO-KS metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #338 of 387 scored metro areas
#6 of 8 scored metro areas based in Missouri
- Listings
- 2,777
- 113 chain locations (4%)
- Official establishments
- 1,265
- +22.0% since 2019
- Household spending a year
- $13.2B
- On rent and homeowner costs · $14,760 a household
- Housing spending per listing (U.S. = 100)
- 87
- 13% below the U.S.
- Listings per 10k households
- 31.0
- In line with the U.S.
- Population, 2025
- 2,270,682
- +3.4% since 2020
See the real estate agents and brokers around any address in the Kansas City metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in the Kansas City metro area is 35 (lower middle), #338 of 387 scored metro areas and #6 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.
Household spending on rent and homeowner costs in the Kansas City metro area comes to about $13.2B a year: $14,760 per household, 11% below the U.S. average. Housing spending per office is 13% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 2,777 real estate agents and brokers on map listings in the Kansas City metro area as of September 2026. Of those, 113 are chain locations, or 4%, against 4% across the U.S. Per 10,000 households, that is 31.0, in line with the U.S. rate of 30.6.
In 2023, official counts showed 1,265 businesses with payroll in the Kansas City metro area classed as offices of real estate agents and brokers, up 22.0% from 2019. That is one for every 708 households, against one for every 788 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $2.1M have gone to businesses classed as offices of real estate agents and brokers in the Kansas City metro area. Population estimates show the Kansas City metro area grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Kansas City metro area compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Kansas City metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.0 | 25.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 87 | 99 | 100 |
| Households per official establishment | 708 | 984 | 788 |
| Official establishment growth, 2019–2023 | +22.0% | +23.6% | +20.1% |
| Population growth, 2020–2025 | +3.4% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $14,760 | $13,809 | $16,661 |
| Median household income | $83,460 | $70,702 | $80,734 |
| Groundwork market score | 35 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1,265+22.0% over the period
- Employees, 2023
- 2,424
- Annual payroll, 2023
- $172M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2,777113 chain locations
- Listings at the U.S. rate for this spending
- 2,424The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $2.1M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Kansas City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kansas City metro area
- Population, 2025 estimate
- 2,270,682+3.4% since 2020
- Households
- 895,368
- Median age
- 39.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 7,257 sq. mi.
- People per square mile
- 306
- Median household income
- $83,460+25.3% vs. 2015–2019, before inflation
- Average household income
- $111,261
- Median home value
- $287,300
- Jobs located here
- 1,123,972
- Daytime population
- 2,247,861Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kansas City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for real estate agents and brokers, numbered among those based in Missouri, with the Kansas City metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 57 | 101 | 17.2 | 146 | +2.2% | #113 of 387 |
| 2Joplin, MO-KS | 52 | 145 | 18.2 | 129 | +3.9% | #160 of 387 |
| 3Cape Girardeau, MO-IL | 49 | 72 | 18.8 | 129 | +1.7% | #186 of 387 |
| 4St. Joseph, MO-KS | 41 | 88 | 18.8 | 128 | −2.0% | #263 of 387 |
| 5St. Louis, MO-IL | 40 | 2,857 | 24.6 | 109 | −0.2% | #279 of 387 |
| 6Kansas City, MO-KS | 35 | 2,777 | 31.0 | 87 | +3.4% | #338 of 387 |
| 7Columbia, MO | 34 | 237 | 27.4 | 93 | +3.9% | #345 of 387 |
| 8Springfield, MO | 29 | 618 | 31.1 | 78 | +5.1% | #374 of 387 |
Other business types in the Kansas City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate35
- Real estate agents and brokers35
- Property management47
- Mortgage brokers and lenders33
- Home inspectors49
Funeral services
Questions
How many real estate agents and brokers are in the Kansas City, MO-KS metro area?
As of September 2026, map listings count 2,777 real estate agents and brokers in the Kansas City metro area. 113 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 1,265 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 22.0% from 2019.
How much do households in the Kansas City, MO-KS metro area spend on rent and homeowner costs?
About $13.2B a year, or $14,760 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). For the 2,777 real estate agents and brokers on map listings, housing spending per office is 13% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 895,368 households in the Kansas City metro area and national spending patterns by income.
How does the Kansas City, MO-KS metro area compare with the U.S. for real estate agents and brokers?
The Kansas City metro area has 31.0 real estate agents and brokers per 10,000 households, in line with the U.S. rate of 30.6. The index of housing spending per office is 87, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Kansas City metro area would have about 2,424, against 2,777 on map listings. There is one business with payroll in the industry for every 708 households, against one for every 788 across the U.S. The official count rose 22.0% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Kansas City, MO-KS metro area growing?
Population estimates put the Kansas City metro area at 2,270,682 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 895,368 households. Median household income in the Kansas City metro area is $83,460, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kansas City metro area scores 35 for real estate agents and brokers (lower middle), #338 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kansas City metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Kansas City metro area
Screening a site or an acquisition in the Kansas City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.