Groundwork

Real estate · County · Missouri

Real estate agents and brokers in Saline County, MO

Competitor counts, household spending and official business counts for real estate agents and brokers in Saline County, MO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,646 of 2,176 scored counties
#44 of 78 scored counties in Missouri

Listings
16
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$101M
On rent and homeowner costs · $12,546 a household
Housing spending per listing (U.S. = 100)
116
16% above the U.S.
Listings per 10k households
19.9
35% below the U.S.
Population, 2025
23,265
−0.3% since 2020

See the real estate agents and brokers around any address in Saline County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for real estate agents and brokers in Saline County is 39 (lower middle), #1,646 of 2,176 scored counties and #44 of 78 scored counties in Missouri. That puts it in the bottom quarter of counties.

Household spending on rent and homeowner costs in Saline County comes to about $101M a year: $12,546 per household, 25% below the U.S. average. Housing spending per office is 16% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 16 real estate agents and brokers on map listings in Saline County as of September 2026. None of them are chain locations, against 4% across the U.S. That comes to 19.9 for every 10,000 households, 35% below the U.S. rate of 30.6.

In 2023, official counts showed 3 businesses with payroll in Saline County classed as offices of real estate agents and brokers. That is one for every 2,684 households, against one for every 788 across the U.S. Population estimates put the population change in Saline County from 2020 to 2025 at −0.3%, against +3.1% for the U.S.

How Saline County compares

The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Saline County, MO compared with Missouri and the U.S.
MeasureSaline CountyMissouriU.S.
Listings per 10k households19.925.630.6
Housing spending per listing (U.S. = 100)11699100
Households per official establishment2,684984788
Official establishment growth, 2019–2023n/a+23.6%+20.1%
Population growth, 2020–2025−0.3%+1.9%+3.1%
Spending per household on rent and homeowner costs$12,546$13,809$16,661
Median household income$57,931$70,702$80,734
Groundwork market score3936

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
5
Annual payroll, 2023
$205K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
160 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Saline County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Saline County

Population, 2025 estimate
23,265−0.3% since 2020
Households
8,053
Median age
36.4
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
756 sq. mi.
People per square mile
31
Median household income
$57,931+29.5% vs. 2015–2019, before inflation
Average household income
$76,384
Median home value
$150,500
Jobs located here
9,081
Daytime population
21,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Saline County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for real estate agents and brokers, numbered among those based in Missouri, with Saline County marked.

Top counties in Missouri

Counties in Missouri ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Andrew County, MO6657.2356+0.7%#316 of 2,176
2McDonald County, MO6255.8385+3.1%#448 of 2,176
3Callaway County, MO592213.3186+3.2%#595 of 2,176
4Jefferson County, MO5912814.5181+2.7%#597 of 2,176
5Lincoln County, MO595122.4118+11.4%#622 of 2,176
6Pike County, MO5869.3248+3.1%#633 of 2,176
7Dallas County, MO58710.3214+5.2%#638 of 2,176
8Washington County, MO5766.7336+1.6%#666 of 2,176
9Benton County, MO5678.2270+5.7%#721 of 2,176
10Lawrence County, MO562114.4162+3.7%#745 of 2,176
44Saline County, MO391619.9116−0.3%#1,646 of 2,176

Other business types in Saline County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Saline County, MO?

As of September 2026, map listings count 16 real estate agents and brokers in Saline County. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 3 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in Saline County, MO spend on rent and homeowner costs?

About $101M a year, or $12,546 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). For the 16 real estate agents and brokers on map listings, housing spending per office is 16% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 8,053 households in Saline County and national spending patterns by income.

How does Saline County, MO compare with the U.S. for real estate agents and brokers?

Saline County has 19.9 real estate agents and brokers per 10,000 households, 35% below the U.S. rate of 30.6. The index of housing spending per office is 116, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Saline County would have about 19, against 16 on map listings. There is one business with payroll in the industry for every 2,684 households, against one for every 788 across the U.S.

How fast is Saline County, MO growing?

Population estimates put Saline County at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. Median household income in Saline County is $57,931, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saline County scores 39 for real estate agents and brokers (lower middle), #1,646 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Saline County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Saline County

Screening a site or an acquisition in Saline County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.