County profile · Montana
Yellowstone County, MT market data
How Yellowstone County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 172,692
- +4.5% since 2020
- Households
- 69,897
- Median household income
- $76,570
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $349,500
- Jobs located here
- 90,871
- Highest market score
- 83
- Grocery stores, #132 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Yellowstone County by name and distance, and the households and spending within reach. Or open the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Yellowstone County has an estimated 172,692 people and 69,897 households. Population estimates put the population change in Yellowstone County from 2020 to 2025 at +4.5%, faster than the U.S. (+3.1%). Median household income in Yellowstone County is $76,570, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
Relative to the U.S., household spending in Yellowstone County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Of the business types scored in Yellowstone County, grocery stores (83), grocery and convenience stores (77) and nail salons (76) have the highest Groundwork market scores. For grocery stores, that ranks #132 of 2,070 scored counties.
Yellowstone County is part of the Billings metro area. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (3.2 times the U.S. rate) and lowest for grocery stores (41% below the U.S. rate).
All 56 business types in Yellowstone County
Highest Groundwork market score first. Each score compares Yellowstone County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 83 | #132 of 2,070 | 28 | 4.0 | $15M | 161 | 19 |
| Grocery and convenience stores | 77 | #256 of 2,402 | 127 | 18.2 | $3.3M | 98 | 20 |
| Nail salons | 76 | #75 of 1,328 | 29 | 4.1 | $2.4M | 144 | 8 |
| Barbershops | 71 | #202 of 1,356 | 26 | 3.7 | $2.7M | 142 | 4 |
| Funeral homes | 69 | #247 of 1,472 | 9 | 1.3 | $1.1M | 160 | 9 |
| Tire shops | 68 | #332 of 1,530 | 28 | 4.0 | $2.8M | 113 | 13 |
| Convenience stores | 66 | #563 of 2,261 | 66 | 9.4 | $6.4M | 81 | Under 3 |
| Sit-down restaurants | 65 | #526 of 2,405 | 302 | 43.2 | $900K | 136 | 133 |
| Gas stations | 63 | #630 of 2,358 | 104 | 14.9 | $1.9M | 81 | 56 |
| Car washes and detailing | 62 | #407 of 1,451 | 27 | 3.9 | $2.9M | 116 | 18 |
| Dry cleaners | 61 | #146 of 507 | 5 | 0.7 | $24.8M | 158 | 7 |
| Pest control | 60 | #221 of 699 | 9 | 1.3 | $10.1M | 99 | 7 |
| Pizza | 58 | #727 of 2,090 | 59 | 8.4 | $4.6M | 91 | 144 |
| Laundromats | 56 | #318 of 785 | 12 | 1.7 | $10.3M | 83 | 3 |
| Mortgage brokers and lenders | 55 | #337 of 887 | 32 | 4.6 | Index only | 99 | 13 |
| Gyms | 55 | #728 of 1,792 | 59 | 8.4 | $1.3M | 97 | 43 |
| Collision repair and body shops | 54 | #579 of 1,327 | 29 | 4.1 | $2.7M | 89 | 24 |
| Restaurants and cafes | 54 | #1,019 of 2,405 | 685 | 98.0 | $397K | 107 | 349 |
| Oil change and quick lube | 53 | #226 of 479 | 6 | 0.9 | $13.2M | 96 | 11 |
| Veterinarians | 53 | #673 of 1,485 | 32 | 4.6 | $2.1M | 77 | 28 |
| Pet businesses | 52 | #1,002 of 2,200 | 98 | 14.0 | $686K | 78 | 61 |
| Fast food and sandwich shops | 52 | #1,079 of 2,222 | 107 | 15.3 | $2.5M | 83 | 144 |
| Hair salons | 52 | #1,090 of 2,339 | 184 | 26.3 | $379K | 88 | 37 |
| Bakeries and dessert shops | 51 | #892 of 1,889 | 61 | 8.7 | $4.5M | 108 | 70 |
| Martial arts and dance studios | 50 | #679 of 1,334 | 45 | 6.4 | $1.6M | 82 | 23 |
| Child care and preschools | 50 | #827 of 1,611 | 55 | 7.9 | $816K | 81 | 77 |
| Physical therapy | 49 | #748 of 1,422 | 46 | 6.6 | $1.9M | 81 | 28 |
| Primary care and pediatrics | 49 | #885 of 1,656 | 62 | 8.9 | $1.4M | 81 | 102 |
| Pet grooming and boarding | 48 | #791 of 1,461 | 40 | 5.7 | $1.7M | 66 | 23 |
| Gyms, studios and classes | 47 | #1,217 of 2,088 | 129 | 18.5 | $575K | 87 | 66 |
| Salons, barbers and spas | 46 | #1,428 of 2,385 | 354 | 50.6 | $197K | 93 | 72 |
| House cleaning | 44 | #526 of 847 | 14 | 2.0 | $6.5M | 101 | 75 |
| Optometrists and eye care | 44 | #823 of 1,302 | 35 | 5.0 | $2.5M | 81 | 18 |
| Pet stores | 43 | #609 of 974 | 21 | 3.0 | $3.2M | 71 | 10 |
| Clothing and shoe stores | 43 | #1,295 of 2,087 | 107 | 15.3 | $1.2M | 91 | 60 |
| Electricians | 42 | #773 of 1,160 | 24 | 3.4 | $8.2M | 68 | 66 |
| Spas and skin care | 41 | #1,224 of 1,769 | 105 | 15.0 | $663K | 76 | 20 |
| Clothing, shoes and laundry | 41 | #1,468 of 2,210 | 150 | 21.5 | $827K | 94 | 70 |
| Auto repair and car care | 41 | #1,622 of 2,401 | 356 | 50.9 | $222K | 83 | 171 |
| Home inspectors | 40 | #293 of 415 | 9 | 1.3 | Index only | 53 | 7 |
| Property management | 40 | #627 of 910 | 39 | 5.6 | Index only | 57 | 48 |
| Real estate agents and brokers | 40 | #1,601 of 2,176 | 240 | 34.3 | Index only | 95 | 187 |
| Yoga, Pilates and fitness studios | 39 | #575 of 777 | 25 | 3.6 | $3M | 73 | 43 |
| Real estate | 39 | #1,693 of 2,229 | 320 | 45.8 | Index only | 90 | 273 |
| Auto repair shops | 39 | #1,711 of 2,378 | 227 | 32.5 | $349K | 78 | 127 |
| Chiropractors | 38 | #1,080 of 1,490 | 59 | 8.4 | $1.5M | 63 | 33 |
| Urgent care and walk-in clinics | 37 | #249 of 325 | 11 | 1.6 | $8.1M | 33 | 6 |
| Dentists and orthodontists | 37 | #1,417 of 1,886 | 96 | 13.7 | $929K | 94 | 101 |
| Coffee shops and cafes | 37 | #1,530 of 2,063 | 107 | 15.3 | $2.5M | 69 | 70 |
| HVAC and plumbing | 35 | #1,372 of 1,707 | 72 | 10.3 | $2.7M | 57 | 89 |
| Insurance agencies | 35 | #1,658 of 2,272 | 138 | 19.7 | $1M | 83 | 107 |
| Landscaping and lawn care | 33 | #1,211 of 1,493 | 55 | 7.9 | $1.6M | 56 | 106 |
| Lawn, cleaning and pest control | 33 | #1,483 of 1,771 | 78 | 11.2 | $1.2M | 69 | 188 |
| Home repair trades | 33 | #1,779 of 2,057 | 149 | 21.3 | $1.3M | 54 | 183 |
| Doctors, dentists and clinics | 33 | #2,006 of 2,394 | 863 | 123.5 | $103K | 68 | 288 |
| Roofing and gutters | 29 | #1,017 of 1,177 | 53 | 7.6 | $3.7M | 44 | 28 |
Household spending in Yellowstone County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $79.1M | $1,132 | 118 |
| Gasoline and other fuels | $201.9M | $2,889 | 111 |
| Food away from home | $271.7M | $3,888 | 96 |
| Groceries | $420.2M | $6,012 | 95 |
| Personal care products and services | $69.7M | $997 | 99 |
| Child care and other personal services | $44.9M | $642 | 111 |
| Memberships, classes and admissions | $74.1M | $1,060 | 108 |
| Medical and dental services | $89.2M | $1,276 | 99 |
| Pets | $67.3M | $962 | 106 |
| Clothing, shoes and related services | $124.1M | $1,775 | 86 |
| Vehicle insurance | $143.1M | $2,047 | 105 |
| Home repairs, maintenance and insurance | $195.7M | $2,800 | 93 |
| Lawn care, cleaning and other household services | $90.7M | $1,297 | 92 |
| Rent and homeowner costs | $1.2B | $17,757 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Yellowstone County
- Population, 2025 estimate
- 172,692+4.5% since 2020
- Households
- 69,897
- Median age
- 39.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 2,633 sq. mi.
- People per square mile
- 64
- Median household income
- $76,570+25.0% vs. 2015–2019, before inflation
- Average household income
- $104,900
- Median home value
- $349,500
- Jobs located here
- 90,871
- Daytime population
- 173,526Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yellowstone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Montana 8
- Stillwater County, MT9,182 people
- Carbon County, MT11,116 people
- Musselshell County, MT5,152 people
- Golden Valley County, MT899 people
- Big Horn County, MT12,891 people
- Sweet Grass County, MT3,720 people
- Treasure County, MT732 people
- Wheatland County, MT2,056 people
Questions
How fast is Yellowstone County, MT growing?
Population estimates put Yellowstone County at 172,692 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 69,897 households. Median household income rose 25.0% from the 2015–2019 survey, before inflation.
How much do households in Yellowstone County, MT spend?
Households in Yellowstone County spend about $1.2B a year on rent and homeowner costs, $420.2M on groceries and $271.7M on food away from home. Set against the U.S., households in Yellowstone County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
Which business types have the highest market scores in Yellowstone County, MT?
The highest Groundwork market scores in Yellowstone County are for grocery stores (83), grocery and convenience stores (77) and nail salons (76). Yellowstone County ranks #132 of 2,070 scored counties for grocery stores.
How does Yellowstone County, MT compare with the U.S.?
The median household income in Yellowstone County is $76,570 a year, 5% below the U.S. median of $80,734. The population rose 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $349,500, against $332,700 for the U.S. For its number of households, Yellowstone County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (3.2 times the U.S. rate) and the fewest for grocery stores (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Yellowstone County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yellowstone County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Montana · Every U.S. market · How we measure
Screening a site or an acquisition in Yellowstone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.