Groundwork

County profile · Montana

Cascade County, MT market data

Population, household spending and competition for 56 business types in Cascade County, each scored against other counties.

Population, 2025
85,029
+0.7% since 2020
Households
35,615
Median household income
$67,690
+35.6% vs. 2015–2019, before inflation
Median home value
$265,300
Jobs located here
35,854
Highest market score
69
Mortgage brokers and lenders, #128 of 887 scored counties

A site report maps the competitors on map listings around any address in Cascade County by name and distance, and the households and spending within reach. Or open the report at the center of Cascade County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 85,029 people live in Cascade County, in 35,615 households. Population estimates show Cascade County grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Cascade County is $67,690 a year, 16% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Cascade County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).

The highest Groundwork market scores in Cascade County are for mortgage brokers and lenders (69), grocery and convenience stores (65) and grocery stores (64). Cascade County ranks #128 of 887 scored counties for mortgage brokers and lenders.

Cascade County is part of the Great Falls metro area. For its number of households, Cascade County has the most map listings, relative to the U.S., for collision repair and body shops (90% above the U.S. rate) and the fewest for bakeries and dessert shops (43% below the U.S. rate).

All 56 business types in Cascade County

Highest Groundwork market score first. Each score compares Cascade County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Cascade County, MT, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Mortgage brokers and lenders69#128 of 88782.2Index only1914
Grocery and convenience stores65#592 of 2,4025916.6$3.5M10214
Grocery stores64#560 of 2,070164.5$12.7M13712
Yoga, Pilates and fitness studios57#243 of 77751.4$6.5M16013
Gas stations55#951 of 2,3584713.2$2.1M9034
Primary care and pediatrics54#721 of 1,656267.3$1.6M9225
Convenience stores53#1,013 of 2,261298.1$7M89Under 3
Bakeries and dessert shops52#838 of 1,889205.6$6.4M15328
Roofing and gutters51#567 of 1,177102.8$9.3M1107
Nail salons51#681 of 1,328236.5$1.4M853
Spas and skin care50#901 of 1,7694211.8$782K893
Gyms50#914 of 1,792277.6$1.2M9313
Electricians49#616 of 1,160102.8$9.3M7715
Martial arts and dance studios49#708 of 1,334185.1$1.8M909
Car washes and detailing49#743 of 1,451154.2$2.6M1029
Sit-down restaurants49#1,227 of 2,40517649.4$722K10958
Gyms, studios and classes48#1,162 of 2,0885014.0$651K9822
Fast food and sandwich shops47#1,252 of 2,2224211.8$3M9972
Barbershops46#805 of 1,356174.8$1.9M102Under 3
Hair salons44#1,488 of 2,3399025.3$365K8515
Veterinarians43#923 of 1,485226.2$1.4M529
Child care and preschools43#1,002 of 1,611236.5$862K8637
Optometrists and eye care41#895 of 1,302164.5$2.6M857
Pet grooming and boarding41#931 of 1,461174.8$1.8M7211
Tire shops41#1,003 of 1,530205.6$1.9M7710
Real estate agents and brokers41#1,527 of 2,17610529.5Index only10436
Salons, barbers and spas41#1,694 of 2,38517649.4$187K8823
Chiropractors40#1,011 of 1,490215.9$2M8412
Restaurants and cafes40#1,615 of 2,405357100.2$356K96158
Auto repair shops40#1,658 of 2,3789627.0$403K9151
Clothing and shoe stores39#1,426 of 2,0874412.4$1.3M10523
Pizza39#1,477 of 2,090359.8$3.6M7172
Real estate39#1,685 of 2,22913036.5Index only10669
Property management38#660 of 910154.2Index only7119
Landscaping and lawn care38#1,073 of 1,493215.9$2M7032
Clothing, shoes and laundry38#1,585 of 2,2106618.5$888K10123
Auto repair and car care38#1,733 of 2,40116044.9$242K9076
Physical therapy36#1,080 of 1,422236.5$1.8M7715
Pet businesses36#1,692 of 2,2006016.8$521K5924
Doctors, dentists and clinics34#1,935 of 2,39429081.4$146K96108
Pet stores33#740 of 974113.1$2.8M634
Collision repair and body shops31#1,088 of 1,327215.9$1.8M6015
Home repair trades31#1,825 of 2,0575716.0$1.6M6765
Insurance agencies30#1,805 of 2,2726117.1$1.2M9357
Coffee shops and cafes29#1,789 of 2,0634612.9$2.8M7528
Dentists and orthodontists26#1,735 of 1,8864813.5$883K9046
Lawn, cleaning and pest control24#1,684 of 1,7713810.7$1.1M6773
HVAC and plumbing22#1,633 of 1,7073710.4$2.5M5343
House cleaning14#838 of 847143.9$3.1M4837
Funeral homesNot scoredNot scored30.8$1.7M2483
LaundromatsNot scoredNot scored30.8$19.5M156Under 3
Oil change and quick lubeNot scoredNot scored30.8$12.9M943
Pest controlNot scoredNot scored30.8$14.3M1404
Dry cleanersNot scoredNot scored20.6$29.3MToo fewUnder 3
Home inspectorsNot scoredNot scored20.6Index onlyToo few3
Urgent care and walk-in clinicsNot scoredNot scored20.6$21.2MToo few3

Household spending in Cascade County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Cascade County, MT by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$38.7M$1,087113
Gasoline and other fuels$100.5M$2,821109
Food away from home$127.1M$3,56788
Groceries$203.8M$5,72291
Personal care products and services$32.8M$92292
Child care and other personal services$19.8M$55796
Memberships, classes and admissions$32.5M$91493
Medical and dental services$42.4M$1,19092
Pets$31.3M$87897
Clothing, shoes and related services$58.6M$1,64580
Vehicle insurance$71.3M$2,001102
Home repairs, maintenance and insurance$92.8M$2,60686
Lawn care, cleaning and other household services$43M$1,20785
Rent and homeowner costs$595.8M$16,730100

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Cascade County

Population, 2025 estimate
85,029+0.7% since 2020
Households
35,615
Median age
40.1
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
2,698 sq. mi.
People per square mile
31
Median household income
$67,690+35.6% vs. 2015–2019, before inflation
Average household income
$89,832
Median home value
$265,300
Jobs located here
35,854
Daytime population
84,523Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cascade County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Cascade County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Cascade County is part of the Great Falls, MT metro area.

Questions

How fast is Cascade County, MT growing?

Population estimates put Cascade County at 85,029 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 35,615 households. Against the 2015–2019 survey, median household income rose 35.6%, before inflation.

How much do households in Cascade County, MT spend?

Households in Cascade County spend about $595.8M a year on rent and homeowner costs, $203.8M on groceries and $127.1M on food away from home. Relative to the U.S., household spending in Cascade County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).

Which business types have the highest market scores in Cascade County, MT?

Of the business types scored in Cascade County, mortgage brokers and lenders (69), grocery and convenience stores (65) and grocery stores (64) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #128 of 887 scored counties.

How does Cascade County, MT compare with the U.S.?

Median household income in Cascade County is $67,690, 16% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $265,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for collision repair and body shops (90% above the U.S. rate) and lowest for bakeries and dessert shops (43% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Cascade County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cascade County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Montana · Every U.S. market · How we measure

Screening a site or an acquisition in Cascade County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cascade County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.