County profile · Montana
Richland County, MT market data
How Richland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 11,377
- −1.3% since 2020
- Households
- 4,422
- Median household income
- $73,084
- +8.8% vs. 2015–2019, before inflation
- Median home value
- $263,000
- Jobs located here
- 5,317
- Highest market score
- 69
- Real estate, #224 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Richland County by name and distance, and the households and spending within reach. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Richland County has an estimated 11,377 people and 4,422 households. Between 2020 and 2025, the population of Richland County declined 1.3%, against +3.1% for the U.S. Median household income in Richland County is $73,084, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
Relative to the U.S., household spending in Richland County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on clothing, shoes and related services (88).
Of the business types scored in Richland County, real estate businesses (69), medical and dental practices (69) and pet businesses (63) have the highest Groundwork market scores. For real estate businesses, that ranks #224 of 2,229 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for medical and dental practices (55% below the U.S. rate).
All 56 business types in Richland County
Highest Groundwork market score first. Each score compares Richland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 69 | #224 of 2,229 | 6 | 13.6 | Index only | 303 | 4 |
| Doctors, dentists and clinics | 69 | #370 of 2,394 | 17 | 38.4 | $334K | 219 | 4 |
| Pet businesses | 63 | #548 of 2,200 | 5 | 11.3 | $856K | 97 | Under 3 |
| Real estate agents and brokers | 60 | #545 of 2,176 | 6 | 13.6 | Index only | 240 | 4 |
| Gyms, studios and classes | 56 | #774 of 2,088 | 7 | 15.8 | $686K | 104 | Under 3 |
| Coffee shops and cafes | 35 | #1,577 of 2,063 | 5 | 11.3 | $3.5M | 94 | 4 |
| Grocery and convenience stores | 32 | #1,910 of 2,402 | 17 | 38.4 | $1.6M | 46 | 3 |
| Pizza | 31 | #1,758 of 2,090 | 5 | 11.3 | $3.5M | 68 | 13 |
| Salons, barbers and spas | 31 | #2,109 of 2,385 | 25 | 56.5 | $177K | 83 | 5 |
| Sit-down restaurants | 29 | #2,082 of 2,405 | 32 | 72.4 | $542K | 82 | 10 |
| Clothing and shoe stores | 28 | #1,770 of 2,087 | 8 | 18.1 | $995K | 78 | 4 |
| Convenience stores | 28 | #1,866 of 2,261 | 9 | 20.4 | $3M | 38 | Under 3 |
| Spas and skin care | 27 | #1,603 of 1,769 | 8 | 18.1 | $554K | 63 | Under 3 |
| Grocery stores | 27 | #1,729 of 2,070 | 5 | 11.3 | $5.3M | 57 | 3 |
| Clothing, shoes and laundry | 27 | #1,924 of 2,210 | 12 | 27.1 | $663K | 75 | 4 |
| Hair salons | 27 | #2,101 of 2,339 | 13 | 29.4 | $341K | 79 | 5 |
| Restaurants and cafes | 27 | #2,130 of 2,405 | 58 | 131.2 | $299K | 81 | 27 |
| Gas stations | 26 | #2,098 of 2,358 | 13 | 29.4 | $1M | 43 | 7 |
| Fast food and sandwich shops | 25 | #1,974 of 2,222 | 9 | 20.4 | $1.9M | 63 | 13 |
| Auto repair and car care | 24 | #2,198 of 2,401 | 30 | 67.8 | $176K | 66 | 15 |
| Auto repair shops | 23 | #2,199 of 2,378 | 19 | 43.0 | $278K | 63 | 11 |
| Insurance agencies | 17 | #2,139 of 2,272 | 12 | 27.1 | $796K | 63 | 13 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 9.0 | $4.3M | 105 | 4 |
| Collision repair and body shops | Not scored | Not scored | 4 | 9.0 | $1.3M | 43 | 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 9.0 | $1.4M | 144 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 9.0 | $3.1M | 128 | 8 |
| Car washes and detailing | Not scored | Not scored | 3 | 6.8 | $1.8M | 70 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.8 | $1.9M | 79 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 6.8 | $1.6M | 123 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 6.8 | $1.6M | 79 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 6.8 | $1.8M | 70 | 3 |
| Electricians | Not scored | Not scored | 2 | 4.5 | $6.2M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 4.5 | $4M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 4.5 | $2.9M | Too few | 7 |
| Nail salons | Not scored | Not scored | 2 | 4.5 | $2.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 4.5 | $2.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.5 | $2.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.3 | $4.4M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.3 | $2.9M | Too few | 4 |
| Funeral homes | Not scored | Not scored | 1 | 2.3 | $557K | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.3 | $12.4M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.3 | $5.8M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 2.3 | $5.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.3 | $4.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.3 | $5.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.3 | $12.4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.3 | $4.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 2.3 | $4.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Richland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.3M | $1,195 | 125 |
| Gasoline and other fuels | $13.5M | $3,044 | 117 |
| Food away from home | $17.4M | $3,924 | 96 |
| Groceries | $26.6M | $6,016 | 95 |
| Personal care products and services | $4.4M | $1,002 | 100 |
| Child care and other personal services | $2.9M | $659 | 113 |
| Memberships, classes and admissions | $4.8M | $1,085 | 110 |
| Medical and dental services | $5.7M | $1,283 | 100 |
| Pets | $4.3M | $968 | 106 |
| Clothing, shoes and related services | $8M | $1,800 | 88 |
| Vehicle insurance | $9.6M | $2,161 | 110 |
| Home repairs, maintenance and insurance | $12.4M | $2,810 | 93 |
| Lawn care, cleaning and other household services | $5.8M | $1,311 | 93 |
| Rent and homeowner costs | $78.7M | $17,791 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Richland County
- Population, 2025 estimate
- 11,377−1.3% since 2020
- Households
- 4,422
- Median age
- 38.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.2
- Land area
- 2,085 sq. mi.
- People per square mile
- 5
- Median household income
- $73,084+8.8% vs. 2015–2019, before inflation
- Average household income
- $103,609
- Median home value
- $263,000
- Jobs located here
- 5,317
- Daytime population
- 10,645Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Montana 8
- Dawson County, MT8,827 people
- Wibaux County, MT1,193 people
- Roosevelt County, MT10,526 people
- McCone County, MT1,670 people
- Sheridan County, MT3,669 people
- Prairie County, MT1,250 people
- Daniels County, MT1,494 people
- Fallon County, MT2,760 people
Questions
How fast is Richland County, MT growing?
Population estimates put Richland County at 11,377 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 4,422 households. Median household income rose 8.8% from the 2015–2019 survey, before inflation.
How much do households in Richland County, MT spend?
Households in Richland County spend about $78.7M a year on rent and homeowner costs, $26.6M on groceries and $17.4M on food away from home. Set against the U.S., households in Richland County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on clothing, shoes and related services (88).
Which business types have the highest market scores in Richland County, MT?
The highest Groundwork market scores in Richland County are for real estate businesses (69), medical and dental practices (69) and pet businesses (63). Richland County ranks #224 of 2,229 scored counties for real estate businesses.
How does Richland County, MT compare with the U.S.?
The median household income in Richland County is $73,084 a year, 9% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $263,000, against $332,700 for the U.S. For its number of households, Richland County has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for medical and dental practices (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Richland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.