County profile · Montana
Gallatin County, MT market data
Population, household spending and competition for 56 business types in Gallatin County, each scored against other counties.
- Population, 2025
- 128,740
- +7.7% since 2020
- Households
- 51,215
- Median household income
- $93,528
- +40.9% vs. 2015–2019, before inflation
- Median home value
- $667,600
- Jobs located here
- 70,333
- Highest market score
- 90
- Barbershops, #13 of 1,356 scored counties
A site report maps the competitors on map listings around any address in Gallatin County by name and distance, and the households and spending within reach. Or open the report at the center of Gallatin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 128,740 people live in Gallatin County, in 51,215 households. Population estimates put the population change in Gallatin County from 2020 to 2025 at +7.7%, faster than the U.S. (+3.1%). The median household income in Gallatin County is $93,528 a year, 16% above the U.S. median of $80,734. That rose 40.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Gallatin County spend the most on child care and other personal services (an index of 137, where 100 is the U.S. average) and the least on clothing, shoes and related services (96).
The highest Groundwork market scores in Gallatin County are for barbershops (90), convenience stores (87) and nail salons (80). Gallatin County ranks #13 of 1,356 scored counties for barbershops.
Gallatin County is part of the Bozeman metro area. For its number of households, Gallatin County has the most map listings, relative to the U.S., for property management companies (3.4 times the U.S. rate) and the fewest for barbershops (45% below the U.S. rate).
All 56 business types in Gallatin County
Highest Groundwork market score first. Each score compares Gallatin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 90 | #13 of 1,356 | 15 | 2.9 | $3.8M | 200 | Under 3 |
| Convenience stores | 87 | #75 of 2,261 | 39 | 7.6 | $8.4M | 107 | 3 |
| Nail salons | 80 | #48 of 1,328 | 19 | 3.7 | $3M | 179 | 9 |
| Primary care and pediatrics | 76 | #131 of 1,656 | 22 | 4.3 | $3.3M | 184 | 70 |
| Gas stations | 76 | #242 of 2,358 | 68 | 13.3 | $2.3M | 96 | 36 |
| Tire shops | 73 | #212 of 1,530 | 20 | 3.9 | $3.1M | 125 | 11 |
| Fast food and sandwich shops | 73 | #280 of 2,222 | 54 | 10.5 | $4.1M | 136 | 106 |
| Pest control | 71 | #89 of 699 | 7 | 1.4 | $10.5M | 102 | 5 |
| Laundromats | 70 | #156 of 785 | 7 | 1.4 | $14.5M | 116 | 3 |
| Pizza | 70 | #314 of 2,090 | 40 | 7.8 | $5.6M | 110 | 106 |
| Grocery and convenience stores | 70 | #449 of 2,402 | 104 | 20.3 | $3.2M | 93 | 33 |
| Collision repair and body shops | 63 | #376 of 1,327 | 20 | 3.9 | $3.1M | 102 | 18 |
| Auto repair shops | 63 | #618 of 2,378 | 126 | 24.6 | $498K | 112 | 80 |
| Martial arts and dance studios | 62 | #333 of 1,334 | 30 | 5.9 | $2.2M | 110 | 35 |
| Grocery stores | 61 | #660 of 2,070 | 36 | 7.0 | $9.1M | 98 | 30 |
| Funeral homes | 60 | #474 of 1,472 | 7 | 1.4 | $746K | 110 | Under 3 |
| Oil change and quick lube | 59 | #166 of 479 | 5 | 1.0 | $12.6M | 91 | 7 |
| Pet stores | 59 | #335 of 974 | 13 | 2.5 | $4.3M | 95 | 7 |
| Auto repair and car care | 59 | #800 of 2,401 | 223 | 43.5 | $281K | 105 | 119 |
| Car washes and detailing | 57 | #543 of 1,451 | 26 | 5.1 | $2.4M | 96 | 19 |
| Pet grooming and boarding | 55 | #611 of 1,461 | 29 | 5.7 | $1.9M | 76 | 22 |
| Child care and preschools | 55 | #692 of 1,611 | 48 | 9.4 | $848K | 85 | 60 |
| Gyms | 53 | #813 of 1,792 | 62 | 12.1 | $1.1M | 83 | 39 |
| Bakeries and dessert shops | 53 | #826 of 1,889 | 53 | 10.3 | $4.2M | 102 | 65 |
| Gyms, studios and classes | 52 | #973 of 2,088 | 111 | 21.7 | $602K | 91 | 74 |
| Hair salons | 52 | #1,085 of 2,339 | 142 | 27.7 | $399K | 93 | 42 |
| Optometrists and eye care | 51 | #662 of 1,302 | 29 | 5.7 | $2.5M | 79 | 12 |
| Yoga, Pilates and fitness studios | 50 | #387 of 777 | 19 | 3.7 | $3.5M | 87 | 39 |
| HVAC and plumbing | 50 | #863 of 1,707 | 39 | 7.6 | $4.1M | 86 | 111 |
| Pet businesses | 50 | #1,116 of 2,200 | 92 | 18.0 | $607K | 69 | 58 |
| Salons, barbers and spas | 48 | #1,296 of 2,385 | 277 | 54.1 | $205K | 96 | 74 |
| Veterinarians | 46 | #860 of 1,485 | 35 | 6.8 | $1.6M | 59 | 29 |
| Sit-down restaurants | 46 | #1,386 of 2,405 | 372 | 72.6 | $601K | 91 | 157 |
| Dentists and orthodontists | 44 | #1,170 of 1,886 | 77 | 15.0 | $935K | 95 | 74 |
| Clothing and shoe stores | 44 | #1,279 of 2,087 | 105 | 20.5 | $965K | 76 | 54 |
| Insurance agencies | 44 | #1,324 of 2,272 | 83 | 16.2 | $1.3M | 105 | 84 |
| Clothing, shoes and laundry | 44 | #1,357 of 2,210 | 148 | 28.9 | $685K | 78 | 57 |
| Roofing and gutters | 43 | #749 of 1,177 | 28 | 5.5 | $5.7M | 67 | 27 |
| Restaurants and cafes | 43 | #1,513 of 2,405 | 731 | 142.7 | $306K | 82 | 325 |
| Doctors, dentists and clinics | 43 | #1,550 of 2,394 | 518 | 101.1 | $139K | 91 | 237 |
| Mortgage brokers and lenders | 42 | #597 of 887 | 37 | 7.2 | Index only | 69 | 21 |
| Chiropractors | 42 | #970 of 1,490 | 52 | 10.2 | $1.4M | 58 | 28 |
| Home repair trades | 41 | #1,460 of 2,057 | 94 | 18.4 | $1.7M | 70 | 231 |
| Spas and skin care | 39 | #1,305 of 1,769 | 99 | 19.3 | $573K | 65 | 21 |
| Electricians | 38 | #867 of 1,160 | 27 | 5.3 | $5.9M | 49 | 93 |
| Coffee shops and cafes | 38 | #1,506 of 2,063 | 130 | 25.4 | $1.7M | 46 | 62 |
| Real estate agents and brokers | 38 | #1,722 of 2,176 | 326 | 63.7 | Index only | 56 | 268 |
| Real estate | 38 | #1,759 of 2,229 | 420 | 82.0 | Index only | 54 | 433 |
| Property management | 36 | #694 of 910 | 53 | 10.3 | Index only | 34 | 92 |
| Physical therapy | 36 | #1,097 of 1,422 | 65 | 12.7 | $1.1M | 46 | 44 |
| House cleaning | 34 | #696 of 847 | 19 | 3.7 | $3.9M | 60 | 123 |
| Landscaping and lawn care | 34 | #1,191 of 1,493 | 57 | 11.1 | $1.3M | 44 | 148 |
| Lawn, cleaning and pest control | 34 | #1,465 of 1,771 | 83 | 16.2 | $883K | 53 | 276 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $25.3M | 162 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 94 | 9 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $36M | Too few | 9 |
Household spending in Gallatin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $62.8M | $1,225 | 128 |
| Gasoline and other fuels | $155.9M | $3,044 | 117 |
| Food away from home | $223.6M | $4,366 | 107 |
| Groceries | $328.9M | $6,422 | 102 |
| Personal care products and services | $56.7M | $1,107 | 110 |
| Child care and other personal services | $40.7M | $795 | 137 |
| Memberships, classes and admissions | $66.9M | $1,306 | 133 |
| Medical and dental services | $72M | $1,406 | 109 |
| Pets | $55.8M | $1,090 | 120 |
| Clothing, shoes and related services | $101.3M | $1,979 | 96 |
| Vehicle insurance | $109.9M | $2,145 | 110 |
| Home repairs, maintenance and insurance | $158.9M | $3,103 | 103 |
| Lawn care, cleaning and other household services | $73.3M | $1,432 | 101 |
| Rent and homeowner costs | $990.4M | $19,337 | 116 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gallatin County
- Population, 2025 estimate
- 128,740+7.7% since 2020
- Households
- 51,215
- Median age
- 36.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 2,605 sq. mi.
- People per square mile
- 48
- Median household income
- $93,528+40.9% vs. 2015–2019, before inflation
- Average household income
- $132,508
- Median home value
- $667,600
- Jobs located here
- 70,333
- Daytime population
- 127,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gallatin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gallatin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Montana 8
- Park County, MT17,710 people
- Madison County, MT9,223 people
- Broadwater County, MT7,668 people
- Sweet Grass County, MT3,720 people
- Jefferson County, MT12,774 people
- Meagher County, MT2,007 people
- Silver Bow County, MT35,785 people
- Lewis and Clark County, MT73,464 people
Questions
How fast is Gallatin County, MT growing?
Population estimates put Gallatin County at 128,740 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 51,215 households. Against the 2015–2019 survey, median household income rose 40.9%, before inflation.
How much do households in Gallatin County, MT spend?
Households in Gallatin County spend about $990.4M a year on rent and homeowner costs, $328.9M on groceries and $223.6M on food away from home. Relative to the U.S., household spending in Gallatin County runs highest on child care and other personal services (an index of 137, where 100 is the U.S. average) and lowest on clothing, shoes and related services (96).
Which business types have the highest market scores in Gallatin County, MT?
Of the business types scored in Gallatin County, barbershops (90), convenience stores (87) and nail salons (80) have the highest Groundwork market scores. For barbershops, that ranks #13 of 1,356 scored counties.
How does Gallatin County, MT compare with the U.S.?
Median household income in Gallatin County is $93,528, 16% above the U.S. median of $80,734. The population rose 7.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $667,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (3.4 times the U.S. rate) and lowest for barbershops (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Gallatin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gallatin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gallatin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gallatin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.