Metro area profile · Montana
Bozeman, MT metro area market data
Population, household spending and competition for 56 business types in the Bozeman metro area, each scored against other metro areas.
- Population, 2025
- 128,740
- +7.7% since 2020
- Households
- 51,215
- Median household income
- $93,528
- +40.9% vs. 2015–2019, before inflation
- Median home value
- $667,600
- Jobs located here
- 70,333
- Highest market score
- 92
- Barbershops, #1 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Bozeman metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Bozeman metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 128,740 people live in the Bozeman metro area, in 51,215 households. Between 2020 and 2025, the population of the Bozeman metro area grew 7.7%, faster than the U.S. (+3.1%). The median household income in the Bozeman metro area is $93,528 a year, 16% above the U.S. median of $80,734. That rose 40.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Bozeman metro area spend the most on child care and other personal services (an index of 137, where 100 is the U.S. average) and the least on clothing, shoes and related services (96).
The highest Groundwork market scores in the Bozeman metro area are for barbershops (92), nail salons (80) and convenience stores (80). The Bozeman metro area ranks #1 of 387 scored metro areas for barbershops.
The Bozeman metro area is made up of one county, Gallatin County. For its number of households, the Bozeman metro area has the most map listings, relative to the U.S., for property management companies (3.4 times the U.S. rate) and the fewest for barbershops (45% below the U.S. rate).
All 56 business types in the Bozeman metro area
Highest Groundwork market score first. Each score compares the Bozeman metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 92 | #1 of 387 | 15 | 2.9 | $3.8M | 200 | Under 3 |
| Nail salons | 80 | #9 of 387 | 19 | 3.7 | $3M | 179 | 9 |
| Convenience stores | 80 | #18 of 387 | 39 | 7.6 | $8.4M | 107 | 3 |
| Primary care and pediatrics | 80 | #20 of 387 | 22 | 4.3 | $3.3M | 184 | 70 |
| Fast food and sandwich shops | 77 | #36 of 387 | 54 | 10.5 | $4.1M | 136 | 106 |
| Pest control | 70 | #46 of 345 | 7 | 1.4 | $10.5M | 102 | 5 |
| Gas stations | 70 | #69 of 387 | 68 | 13.3 | $2.3M | 96 | 36 |
| Pizza | 68 | #74 of 387 | 40 | 7.8 | $5.6M | 110 | 106 |
| Laundromats | 67 | #78 of 364 | 7 | 1.4 | $14.5M | 116 | 3 |
| Tire shops | 67 | #92 of 386 | 20 | 3.9 | $3.1M | 125 | 11 |
| Auto repair shops | 62 | #99 of 387 | 126 | 24.6 | $498K | 112 | 80 |
| Martial arts and dance studios | 61 | #89 of 387 | 30 | 5.9 | $2.2M | 110 | 35 |
| Grocery and convenience stores | 60 | #130 of 387 | 104 | 20.3 | $3.2M | 93 | 33 |
| Oil change and quick lube | 58 | #107 of 290 | 5 | 1.0 | $12.6M | 91 | 7 |
| Auto repair and car care | 58 | #134 of 387 | 223 | 43.5 | $281K | 105 | 119 |
| Car washes and detailing | 56 | #157 of 387 | 26 | 5.1 | $2.4M | 96 | 19 |
| Pet stores | 54 | #163 of 382 | 13 | 2.5 | $4.3M | 95 | 7 |
| Collision repair and body shops | 54 | #171 of 381 | 20 | 3.9 | $3.1M | 102 | 18 |
| Funeral homes | 53 | #156 of 377 | 7 | 1.4 | $746K | 110 | Under 3 |
| Hair salons | 52 | #158 of 387 | 142 | 27.7 | $399K | 93 | 42 |
| Gyms, studios and classes | 52 | #169 of 387 | 111 | 21.7 | $602K | 91 | 74 |
| Salons, barbers and spas | 52 | #174 of 387 | 277 | 54.1 | $205K | 96 | 74 |
| Bakeries and dessert shops | 51 | #191 of 387 | 53 | 10.3 | $4.2M | 102 | 65 |
| Child care and preschools | 49 | #201 of 387 | 48 | 9.4 | $848K | 85 | 60 |
| Gyms | 49 | #204 of 387 | 62 | 12.1 | $1.1M | 83 | 39 |
| Insurance agencies | 47 | #204 of 387 | 83 | 16.2 | $1.3M | 105 | 84 |
| Doctors, dentists and clinics | 47 | #214 of 387 | 518 | 101.1 | $139K | 91 | 237 |
| HVAC and plumbing | 47 | #218 of 387 | 39 | 7.6 | $4.1M | 86 | 111 |
| Grocery stores | 47 | #220 of 387 | 36 | 7.0 | $9.1M | 98 | 30 |
| Yoga, Pilates and fitness studios | 46 | #207 of 347 | 19 | 3.7 | $3.5M | 87 | 39 |
| Pet grooming and boarding | 46 | #235 of 386 | 29 | 5.7 | $1.9M | 76 | 22 |
| Dentists and orthodontists | 44 | #241 of 387 | 77 | 15.0 | $935K | 95 | 74 |
| Sit-down restaurants | 42 | #264 of 387 | 372 | 72.6 | $601K | 91 | 157 |
| Optometrists and eye care | 42 | #272 of 386 | 29 | 5.7 | $2.5M | 79 | 12 |
| Clothing, shoes and laundry | 41 | #265 of 387 | 148 | 28.9 | $685K | 78 | 57 |
| Clothing and shoe stores | 41 | #265 of 387 | 105 | 20.5 | $965K | 76 | 54 |
| Roofing and gutters | 40 | #272 of 381 | 28 | 5.5 | $5.7M | 67 | 27 |
| Pet businesses | 40 | #280 of 387 | 92 | 18.0 | $607K | 69 | 58 |
| Restaurants and cafes | 39 | #271 of 387 | 731 | 142.7 | $306K | 82 | 325 |
| Mortgage brokers and lenders | 39 | #277 of 373 | 37 | 7.2 | Index only | 69 | 21 |
| Home repair trades | 38 | #293 of 387 | 94 | 18.4 | $1.7M | 70 | 231 |
| Veterinarians | 37 | #287 of 384 | 35 | 6.8 | $1.6M | 59 | 29 |
| Chiropractors | 37 | #301 of 386 | 52 | 10.2 | $1.4M | 58 | 28 |
| Spas and skin care | 37 | #320 of 387 | 99 | 19.3 | $573K | 65 | 21 |
| Real estate agents and brokers | 36 | #330 of 387 | 326 | 63.7 | Index only | 56 | 268 |
| Real estate | 36 | #337 of 387 | 420 | 82.0 | Index only | 54 | 433 |
| Property management | 35 | #314 of 374 | 53 | 10.3 | Index only | 34 | 92 |
| Coffee shops and cafes | 35 | #315 of 387 | 130 | 25.4 | $1.7M | 46 | 62 |
| House cleaning | 34 | #310 of 375 | 19 | 3.7 | $3.9M | 60 | 123 |
| Physical therapy | 34 | #320 of 386 | 65 | 12.7 | $1.1M | 46 | 44 |
| Electricians | 34 | #328 of 383 | 27 | 5.3 | $5.9M | 49 | 93 |
| Landscaping and lawn care | 32 | #311 of 385 | 57 | 11.1 | $1.3M | 44 | 148 |
| Lawn, cleaning and pest control | 32 | #328 of 387 | 83 | 16.2 | $883K | 53 | 276 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $25.3M | 162 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 94 | 9 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $36M | Too few | 9 |
Household spending in the Bozeman metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $62.8M | $1,225 | 128 |
| Gasoline and other fuels | $155.9M | $3,044 | 117 |
| Food away from home | $223.6M | $4,366 | 107 |
| Groceries | $328.9M | $6,422 | 102 |
| Personal care products and services | $56.7M | $1,107 | 110 |
| Child care and other personal services | $40.7M | $795 | 137 |
| Memberships, classes and admissions | $66.9M | $1,306 | 133 |
| Medical and dental services | $72M | $1,406 | 109 |
| Pets | $55.8M | $1,090 | 120 |
| Clothing, shoes and related services | $101.3M | $1,979 | 96 |
| Vehicle insurance | $109.9M | $2,145 | 110 |
| Home repairs, maintenance and insurance | $158.9M | $3,103 | 103 |
| Lawn care, cleaning and other household services | $73.3M | $1,432 | 101 |
| Rent and homeowner costs | $990.4M | $19,337 | 116 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bozeman metro area
- Population, 2025 estimate
- 128,740+7.7% since 2020
- Households
- 51,215
- Median age
- 36.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 2,605 sq. mi.
- People per square mile
- 48
- Median household income
- $93,528+40.9% vs. 2015–2019, before inflation
- Average household income
- $132,508
- Median home value
- $667,600
- Jobs located here
- 70,333
- Daytime population
- 127,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bozeman metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bozeman metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bozeman metro area 1
- Gallatin County, MT124,074 people
Other markets based in Montana 6
- Billings, MT metro area189,255 people
- Missoula, MT metro area125,631 people
- Helena, MT metro area93,906 people
- Great Falls, MT metro area84,606 people
- Kalispell, MT area110,695 people
- Butte-Silver Bow, MT area35,785 people
Questions
How fast is the Bozeman, MT metro area growing?
Population estimates put the Bozeman metro area at 128,740 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 51,215 households. Against the 2015–2019 survey, median household income rose 40.9%, before inflation.
How much do households in the Bozeman, MT metro area spend?
Households in the Bozeman metro area spend about $990.4M a year on rent and homeowner costs, $328.9M on groceries and $223.6M on food away from home. Relative to the U.S., household spending in the Bozeman metro area runs highest on child care and other personal services (an index of 137, where 100 is the U.S. average) and lowest on clothing, shoes and related services (96).
Which business types have the highest market scores in the Bozeman, MT metro area?
Of the business types scored in the Bozeman metro area, barbershops (92), nail salons (80) and convenience stores (80) have the highest Groundwork market scores. For barbershops, that ranks #1 of 387 scored metro areas.
How does the Bozeman, MT metro area compare with the U.S.?
Median household income in the Bozeman metro area is $93,528, 16% above the U.S. median of $80,734. The population rose 7.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $667,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (3.4 times the U.S. rate) and lowest for barbershops (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Bozeman metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bozeman metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bozeman metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bozeman metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.