Small-town market profile · Montana
Kalispell, MT area market data
Population, household spending and competition for 56 business types in the Kalispell area, each scored against other small-town markets.
- Population, 2025
- 115,429
- +10.1% since 2020
- Households
- 44,233
- Median household income
- $73,925
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $535,500
- Jobs located here
- 49,504
- Highest market score
- 85
- Funeral homes, #14 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Kalispell area by name and distance, and the households and spending within reach. Or open the report at the center of the Kalispell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 115,429 people live in the Kalispell area, in 44,233 households. Population estimates put the population change in the Kalispell area from 2020 to 2025 at +10.1%, faster than the U.S. (+3.1%). The median household income in the Kalispell area is $73,925 a year, 8% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Kalispell area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).
The highest Groundwork market scores in the Kalispell area are for funeral homes (85), convenience stores (84) and pet stores (82). The Kalispell area ranks #14 of 365 scored small-town markets for funeral homes.
The Kalispell area is made up of one county, Flathead County. For its number of households, the Kalispell area has the most map listings, relative to the U.S., for property management companies (3.2 times the U.S. rate) and the fewest for primary care and pediatric clinics (21% below the U.S. rate).
All 56 business types in the Kalispell area
Highest Groundwork market score first. Each score compares the Kalispell area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 85 | #14 of 365 | 8 | 1.8 | $822K | 121 | 5 |
| Convenience stores | 84 | #6 of 529 | 33 | 7.5 | $7.9M | 101 | Under 3 |
| Pet stores | 82 | #11 of 220 | 9 | 2.0 | $4.6M | 102 | 5 |
| Fast food and sandwich shops | 78 | #42 of 537 | 51 | 11.5 | $3.3M | 108 | 77 |
| Nail salons | 77 | #20 of 387 | 23 | 5.2 | $1.9M | 112 | 4 |
| Tire shops | 77 | #38 of 431 | 17 | 3.8 | $3M | 120 | 10 |
| Laundromats | 75 | #17 of 150 | 8 | 1.8 | $9.6M | 77 | Under 3 |
| Grocery and convenience stores | 75 | #41 of 538 | 89 | 20.1 | $2.9M | 87 | 24 |
| Barbershops | 75 | #46 of 377 | 19 | 4.3 | $2.3M | 120 | 3 |
| Pizza | 73 | #60 of 520 | 37 | 8.4 | $4.5M | 89 | 77 |
| Optometrists and eye care | 71 | #54 of 400 | 19 | 4.3 | $2.9M | 93 | 7 |
| Gas stations | 71 | #69 of 536 | 78 | 17.6 | $1.7M | 70 | 37 |
| Martial arts and dance studios | 69 | #53 of 378 | 19 | 4.3 | $2.4M | 118 | 20 |
| Grocery stores | 68 | #86 of 506 | 25 | 5.7 | $10.5M | 113 | 24 |
| Primary care and pediatrics | 64 | #120 of 458 | 25 | 5.7 | $2.2M | 125 | 65 |
| Pet grooming and boarding | 63 | #97 of 387 | 24 | 5.4 | $1.7M | 68 | 12 |
| Child care and preschools | 60 | #151 of 454 | 33 | 7.5 | $834K | 83 | 47 |
| Veterinarians | 55 | #166 of 398 | 25 | 5.7 | $1.7M | 61 | 20 |
| Gyms | 55 | #211 of 506 | 47 | 10.6 | $965K | 74 | 20 |
| Car washes and detailing | 53 | #192 of 441 | 25 | 5.7 | $2M | 81 | 18 |
| Sit-down restaurants | 53 | #240 of 538 | 259 | 58.6 | $649K | 98 | 113 |
| Pet businesses | 53 | #241 of 527 | 72 | 16.3 | $578K | 66 | 37 |
| HVAC and plumbing | 51 | #226 of 476 | 32 | 7.2 | $3.8M | 80 | 99 |
| Auto repair and car care | 51 | #265 of 538 | 226 | 51.1 | $225K | 84 | 120 |
| Hair salons | 51 | #269 of 538 | 125 | 28.3 | $345K | 80 | 26 |
| Yoga, Pilates and fitness studios | 50 | #59 of 112 | 23 | 5.2 | $2M | 49 | 20 |
| Bakeries and dessert shops | 50 | #262 of 507 | 44 | 9.9 | $3.8M | 92 | 63 |
| Insurance agencies | 50 | #267 of 537 | 69 | 15.6 | $1.3M | 106 | 59 |
| Auto repair shops | 50 | #286 of 538 | 139 | 31.4 | $366K | 82 | 85 |
| Gyms, studios and classes | 49 | #300 of 535 | 89 | 20.1 | $510K | 77 | 40 |
| Mortgage brokers and lenders | 47 | #101 of 177 | 23 | 5.2 | Index only | 86 | 26 |
| Restaurants and cafes | 47 | #299 of 538 | 536 | 121.2 | $313K | 85 | 253 |
| Clothing and shoe stores | 47 | #302 of 536 | 80 | 18.1 | $964K | 76 | 36 |
| Collision repair and body shops | 46 | #229 of 387 | 28 | 6.3 | $1.8M | 59 | 21 |
| Clothing, shoes and laundry | 46 | #311 of 536 | 109 | 24.6 | $707K | 80 | 39 |
| Salons, barbers and spas | 42 | #373 of 538 | 265 | 59.9 | $163K | 77 | 48 |
| House cleaning | 41 | #94 of 142 | 15 | 3.4 | $3.8M | 59 | 74 |
| Spas and skin care | 40 | #377 of 504 | 92 | 20.8 | $469K | 54 | 15 |
| Real estate agents and brokers | 40 | #396 of 533 | 265 | 59.9 | Index only | 54 | 173 |
| Property management | 39 | #131 of 180 | 43 | 9.7 | Index only | 32 | 64 |
| Roofing and gutters | 39 | #203 of 288 | 30 | 6.8 | $4M | 48 | 24 |
| Real estate | 39 | #409 of 536 | 339 | 76.6 | Index only | 53 | 288 |
| Electricians | 38 | #226 of 295 | 29 | 6.6 | $4.2M | 35 | 98 |
| Coffee shops and cafes | 38 | #398 of 529 | 97 | 21.9 | $1.7M | 47 | 63 |
| Home repair trades | 38 | #406 of 526 | 91 | 20.6 | $1.3M | 55 | 221 |
| Landscaping and lawn care | 36 | #301 of 399 | 43 | 9.7 | $1.3M | 45 | 116 |
| Lawn, cleaning and pest control | 36 | #382 of 481 | 62 | 14.0 | $909K | 54 | 194 |
| Physical therapy | 35 | #314 of 400 | 54 | 12.2 | $1M | 43 | 35 |
| Dentists and orthodontists | 35 | #407 of 526 | 73 | 16.5 | $759K | 77 | 67 |
| Doctors, dentists and clinics | 35 | #418 of 538 | 498 | 112.6 | $111K | 73 | 225 |
| Chiropractors | 32 | #370 of 426 | 61 | 13.8 | $909K | 38 | 45 |
| Home inspectors | Not scored | Not scored | 8 | 1.8 | Index only | 37 | 4 |
| Oil change and quick lube | Not scored | Not scored | 6 | 1.4 | $8.5M | 62 | 6 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $14.1M | 138 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $38.6M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in the Kalispell area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.9M | $1,152 | 120 |
| Gasoline and other fuels | $130.2M | $2,942 | 113 |
| Food away from home | $168M | $3,797 | 93 |
| Groceries | $262.2M | $5,928 | 94 |
| Personal care products and services | $43.2M | $976 | 97 |
| Child care and other personal services | $27.5M | $622 | 107 |
| Memberships, classes and admissions | $45.4M | $1,025 | 104 |
| Medical and dental services | $55.4M | $1,253 | 97 |
| Pets | $41.6M | $941 | 104 |
| Clothing, shoes and related services | $77.1M | $1,743 | 85 |
| Vehicle insurance | $92.2M | $2,085 | 107 |
| Home repairs, maintenance and insurance | $121.5M | $2,746 | 91 |
| Lawn care, cleaning and other household services | $56.3M | $1,274 | 90 |
| Rent and homeowner costs | $773.1M | $17,477 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kalispell area
- Population, 2025 estimate
- 115,429+10.1% since 2020
- Households
- 44,233
- Median age
- 43.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 5,087 sq. mi.
- People per square mile
- 22
- Median household income
- $73,925+31.6% vs. 2015–2019, before inflation
- Average household income
- $99,728
- Median home value
- $535,500
- Jobs located here
- 49,504
- Daytime population
- 110,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kalispell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kalispell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kalispell area 1
- Flathead County, MT110,695 people
Other markets based in Montana 6
- Billings, MT metro area189,255 people
- Missoula, MT metro area125,631 people
- Bozeman, MT metro area124,074 people
- Helena, MT metro area93,906 people
- Great Falls, MT metro area84,606 people
- Butte-Silver Bow, MT area35,785 people
Questions
How fast is the Kalispell, MT area growing?
Population estimates put the Kalispell area at 115,429 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 44,233 households. Against the 2015–2019 survey, median household income rose 31.6%, before inflation.
How much do households in the Kalispell, MT area spend?
Households in the Kalispell area spend about $773.1M a year on rent and homeowner costs, $262.2M on groceries and $168M on food away from home. Relative to the U.S., household spending in the Kalispell area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).
Which business types have the highest market scores in the Kalispell, MT area?
Of the business types scored in the Kalispell area, funeral homes (85), convenience stores (84) and pet stores (82) have the highest Groundwork market scores. For funeral homes, that ranks #14 of 365 scored small-town markets.
How does the Kalispell, MT area compare with the U.S.?
Median household income in the Kalispell area is $73,925, 8% below the U.S. median of $80,734. The population rose 10.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $535,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (3.2 times the U.S. rate) and lowest for primary care and pediatric clinics (21% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Kalispell area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kalispell area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Kalispell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kalispell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.