Metro area profile · Montana
Great Falls, MT metro area market data
How the Great Falls metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 85,029
- +0.7% since 2020
- Households
- 35,615
- Median household income
- $67,690
- +35.6% vs. 2015–2019, before inflation
- Median home value
- $265,300
- Jobs located here
- 35,854
- Highest market score
- 66
- Mortgage brokers and lenders, #50 of 373 scored metro areas
A site report maps the competitors on map listings around any address in the Great Falls metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Great Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Great Falls metro area has an estimated 85,029 people and 35,615 households. Population estimates show the Great Falls metro area grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Great Falls metro area is $67,690, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.6%, before inflation.
Relative to the U.S., household spending in the Great Falls metro area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).
Of the business types scored in the Great Falls metro area, mortgage brokers and lenders (66); grocery stores (58); and yoga, Pilates and fitness studios (55) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #50 of 373 scored metro areas.
The Great Falls metro area is made up of one county, Cascade County. Against the U.S., map listings per household run highest for collision repair and body shops (90% above the U.S. rate) and lowest for bakeries and dessert shops (43% below the U.S. rate).
All 56 business types in the Great Falls metro area
Highest Groundwork market score first. Each score compares the Great Falls metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 66 | #50 of 373 | 8 | 2.2 | Index only | 191 | 4 |
| Grocery stores | 58 | #136 of 387 | 16 | 4.5 | $12.7M | 137 | 12 |
| Yoga, Pilates and fitness studios | 55 | #120 of 347 | 5 | 1.4 | $6.5M | 160 | 13 |
| Grocery and convenience stores | 52 | #187 of 387 | 59 | 16.6 | $3.5M | 102 | 14 |
| Bakeries and dessert shops | 51 | #186 of 387 | 20 | 5.6 | $6.4M | 153 | 28 |
| Primary care and pediatrics | 51 | #191 of 387 | 26 | 7.3 | $1.6M | 92 | 25 |
| Sit-down restaurants | 48 | #207 of 387 | 176 | 49.4 | $722K | 109 | 58 |
| Spas and skin care | 48 | #210 of 387 | 42 | 11.8 | $782K | 89 | 3 |
| Gyms, studios and classes | 47 | #214 of 387 | 50 | 14.0 | $651K | 98 | 22 |
| Roofing and gutters | 47 | #214 of 381 | 10 | 2.8 | $9.3M | 110 | 7 |
| Real estate | 46 | #225 of 387 | 130 | 36.5 | Index only | 106 | 69 |
| Car washes and detailing | 46 | #228 of 387 | 15 | 4.2 | $2.6M | 102 | 9 |
| Nail salons | 46 | #232 of 387 | 23 | 6.5 | $1.4M | 85 | 3 |
| Salons, barbers and spas | 46 | #240 of 387 | 176 | 49.4 | $187K | 88 | 23 |
| Fast food and sandwich shops | 45 | #226 of 387 | 42 | 11.8 | $3M | 99 | 72 |
| Doctors, dentists and clinics | 45 | #228 of 387 | 290 | 81.4 | $146K | 96 | 108 |
| Real estate agents and brokers | 45 | #232 of 387 | 105 | 29.5 | Index only | 104 | 36 |
| Gyms | 44 | #254 of 387 | 27 | 7.6 | $1.2M | 93 | 13 |
| Barbershops | 44 | #255 of 387 | 17 | 4.8 | $1.9M | 102 | Under 3 |
| Electricians | 43 | #249 of 383 | 10 | 2.8 | $9.3M | 77 | 15 |
| Martial arts and dance studios | 43 | #259 of 387 | 18 | 5.1 | $1.8M | 90 | 9 |
| Clothing and shoe stores | 42 | #249 of 387 | 44 | 12.4 | $1.3M | 105 | 23 |
| Gas stations | 42 | #250 of 387 | 47 | 13.2 | $2.1M | 90 | 34 |
| Clothing, shoes and laundry | 42 | #255 of 387 | 66 | 18.5 | $888K | 101 | 23 |
| Hair salons | 41 | #286 of 387 | 90 | 25.3 | $365K | 85 | 15 |
| Child care and preschools | 36 | #286 of 387 | 23 | 6.5 | $862K | 86 | 37 |
| Convenience stores | 36 | #287 of 387 | 29 | 8.1 | $7M | 89 | Under 3 |
| Restaurants and cafes | 35 | #292 of 387 | 357 | 100.2 | $356K | 96 | 158 |
| Property management | 35 | #312 of 374 | 15 | 4.2 | Index only | 71 | 19 |
| Auto repair shops | 34 | #308 of 387 | 96 | 27.0 | $403K | 91 | 51 |
| Auto repair and car care | 34 | #310 of 387 | 160 | 44.9 | $242K | 90 | 76 |
| Chiropractors | 34 | #324 of 386 | 21 | 5.9 | $2M | 84 | 12 |
| Veterinarians | 33 | #312 of 384 | 22 | 6.2 | $1.4M | 52 | 9 |
| Tire shops | 32 | #303 of 386 | 20 | 5.6 | $1.9M | 77 | 10 |
| Landscaping and lawn care | 32 | #306 of 385 | 21 | 5.9 | $2M | 70 | 32 |
| Physical therapy | 31 | #333 of 386 | 23 | 6.5 | $1.8M | 77 | 15 |
| Optometrists and eye care | 30 | #336 of 386 | 16 | 4.5 | $2.6M | 85 | 7 |
| Insurance agencies | 29 | #313 of 387 | 61 | 17.1 | $1.2M | 93 | 57 |
| Pizza | 29 | #344 of 387 | 35 | 9.8 | $3.6M | 71 | 72 |
| Pet grooming and boarding | 28 | #340 of 386 | 17 | 4.8 | $1.8M | 72 | 11 |
| Pet stores | 25 | #352 of 382 | 11 | 3.1 | $2.8M | 63 | 4 |
| Collision repair and body shops | 24 | #348 of 381 | 21 | 5.9 | $1.8M | 60 | 15 |
| Pet businesses | 24 | #362 of 387 | 60 | 16.8 | $521K | 59 | 24 |
| Dentists and orthodontists | 24 | #365 of 387 | 48 | 13.5 | $883K | 90 | 46 |
| Coffee shops and cafes | 22 | #374 of 387 | 46 | 12.9 | $2.8M | 75 | 28 |
| Home repair trades | 22 | #380 of 387 | 57 | 16.0 | $1.6M | 67 | 65 |
| Lawn, cleaning and pest control | 19 | #382 of 387 | 38 | 10.7 | $1.1M | 67 | 73 |
| HVAC and plumbing | 13 | #385 of 387 | 37 | 10.4 | $2.5M | 53 | 43 |
| House cleaning | 12 | #375 of 375 | 14 | 3.9 | $3.1M | 48 | 37 |
| Funeral homes | Not scored | Not scored | 3 | 0.8 | $1.7M | 248 | 3 |
| Laundromats | Not scored | Not scored | 3 | 0.8 | $19.5M | 156 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.8 | $12.9M | 94 | 3 |
| Pest control | Not scored | Not scored | 3 | 0.8 | $14.3M | 140 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $29.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $21.2M | Too few | 3 |
Household spending in the Great Falls metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.7M | $1,087 | 113 |
| Gasoline and other fuels | $100.5M | $2,821 | 109 |
| Food away from home | $127.1M | $3,567 | 88 |
| Groceries | $203.8M | $5,722 | 91 |
| Personal care products and services | $32.8M | $922 | 92 |
| Child care and other personal services | $19.8M | $557 | 96 |
| Memberships, classes and admissions | $32.5M | $914 | 93 |
| Medical and dental services | $42.4M | $1,190 | 92 |
| Pets | $31.3M | $878 | 97 |
| Clothing, shoes and related services | $58.6M | $1,645 | 80 |
| Vehicle insurance | $71.3M | $2,001 | 102 |
| Home repairs, maintenance and insurance | $92.8M | $2,606 | 86 |
| Lawn care, cleaning and other household services | $43M | $1,207 | 85 |
| Rent and homeowner costs | $595.8M | $16,730 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Great Falls metro area
- Population, 2025 estimate
- 85,029+0.7% since 2020
- Households
- 35,615
- Median age
- 40.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,698 sq. mi.
- People per square mile
- 31
- Median household income
- $67,690+35.6% vs. 2015–2019, before inflation
- Average household income
- $89,832
- Median home value
- $265,300
- Jobs located here
- 35,854
- Daytime population
- 84,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Great Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Great Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Great Falls metro area 1
- Cascade County, MT84,606 people
Other markets based in Montana 6
- Billings, MT metro area189,255 people
- Missoula, MT metro area125,631 people
- Bozeman, MT metro area124,074 people
- Helena, MT metro area93,906 people
- Kalispell, MT area110,695 people
- Butte-Silver Bow, MT area35,785 people
Questions
How fast is the Great Falls, MT metro area growing?
Population estimates put the Great Falls metro area at 85,029 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 35,615 households. Median household income rose 35.6% from the 2015–2019 survey, before inflation.
How much do households in the Great Falls, MT metro area spend?
Households in the Great Falls metro area spend about $595.8M a year on rent and homeowner costs, $203.8M on groceries and $127.1M on food away from home. Set against the U.S., households in the Great Falls metro area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).
Which business types have the highest market scores in the Great Falls, MT metro area?
The highest Groundwork market scores in the Great Falls metro area are for mortgage brokers and lenders (66); grocery stores (58); and yoga, Pilates and fitness studios (55). The Great Falls metro area ranks #50 of 373 scored metro areas for mortgage brokers and lenders.
How does the Great Falls, MT metro area compare with the U.S.?
The median household income in the Great Falls metro area is $67,690 a year, 16% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $265,300, against $332,700 for the U.S. For its number of households, the Great Falls metro area has the most map listings, relative to the U.S., for collision repair and body shops (90% above the U.S. rate) and the fewest for bakeries and dessert shops (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Great Falls metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Great Falls metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Montana · Every U.S. market · How we measure
Screening a site or an acquisition in the Great Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Great Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.