County profile · Montana
Lincoln County, MT market data
Population, household spending and competition for 56 business types in Lincoln County, each scored against other counties.
- Population, 2025
- 22,328
- +13.1% since 2020
- Households
- 9,082
- Median household income
- $47,143
- +17.5% vs. 2015–2019, before inflation
- Median home value
- $296,500
- Jobs located here
- 6,146
- Highest market score
- 72
- Fast food and sandwich shops, #294 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,328 people live in Lincoln County, in 9,082 households. Between 2020 and 2025, the population of Lincoln County grew 13.1%, faster than the U.S. (+3.1%). The median household income in Lincoln County is $47,143 a year, 42% below the U.S. median of $80,734. That rose 17.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lincoln County spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on clothing, shoes and related services (70).
The highest Groundwork market scores in Lincoln County are for fast food and sandwich shops (72), clothing and shoe stores (66) and dentists and orthodontists (65). Lincoln County ranks #294 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Lincoln County has the most map listings, relative to the U.S., for gas stations (twice the U.S. rate) and the fewest for clothing, shoe and laundry businesses (53% below the U.S. rate).
All 56 business types in Lincoln County
Highest Groundwork market score first. Each score compares Lincoln County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 72 | #294 of 2,222 | 5 | 5.5 | $5.5M | 180 | 14 |
| Clothing and shoe stores | 66 | #479 of 2,087 | 5 | 5.5 | $2.6M | 206 | Under 3 |
| Dentists and orthodontists | 65 | #409 of 1,886 | 6 | 6.6 | $1.6M | 159 | 6 |
| Gyms, studios and classes | 65 | #423 of 2,088 | 9 | 9.9 | $696K | 105 | 3 |
| Doctors, dentists and clinics | 64 | #593 of 2,394 | 41 | 45.1 | $229K | 150 | 15 |
| Convenience stores | 62 | #679 of 2,261 | 6 | 6.6 | $7.9M | 100 | Under 3 |
| Clothing, shoes and laundry | 57 | #810 of 2,210 | 10 | 11.0 | $1.3M | 149 | Under 3 |
| Tire shops | 56 | #635 of 1,530 | 6 | 6.6 | $1.6M | 65 | Under 3 |
| Spas and skin care | 52 | #813 of 1,769 | 7 | 7.7 | $1M | 117 | Under 3 |
| Insurance agencies | 51 | #1,095 of 2,272 | 14 | 15.4 | $1.3M | 105 | 10 |
| Gas stations | 51 | #1,143 of 2,358 | 20 | 22.0 | $1.3M | 54 | 9 |
| Gyms | 50 | #927 of 1,792 | 6 | 6.6 | $1M | 80 | 3 |
| Pizza | 49 | #1,086 of 2,090 | 8 | 8.8 | $3.4M | 68 | 14 |
| Salons, barbers and spas | 48 | #1,286 of 2,385 | 32 | 35.2 | $225K | 106 | Under 3 |
| Auto repair and car care | 48 | #1,312 of 2,401 | 43 | 47.3 | $226K | 84 | 17 |
| Bakeries and dessert shops | 47 | #1,028 of 1,889 | 6 | 6.6 | $4.6M | 110 | 7 |
| Pet businesses | 43 | #1,419 of 2,200 | 17 | 18.7 | $394K | 45 | 4 |
| Physical therapy | 42 | #930 of 1,422 | 5 | 5.5 | $1.9M | 78 | 4 |
| Hair salons | 42 | #1,567 of 2,339 | 20 | 22.0 | $360K | 84 | Under 3 |
| Real estate | 41 | #1,586 of 2,229 | 36 | 39.6 | Index only | 87 | 21 |
| Auto repair shops | 41 | #1,624 of 2,378 | 28 | 30.8 | $347K | 78 | 17 |
| Home repair trades | 38 | #1,567 of 2,057 | 10 | 11.0 | $2M | 84 | 21 |
| Real estate agents and brokers | 38 | #1,710 of 2,176 | 33 | 36.3 | Index only | 75 | 15 |
| Grocery and convenience stores | 36 | #1,747 of 2,402 | 21 | 23.1 | $2.2M | 66 | 9 |
| Pet stores | 31 | #773 of 974 | 5 | 5.5 | $1.3M | 30 | Under 3 |
| Pet grooming and boarding | 31 | #1,169 of 1,461 | 5 | 5.5 | $1.3M | 53 | 4 |
| Restaurants and cafes | 30 | #2,045 of 2,405 | 107 | 117.8 | $257K | 69 | 43 |
| Sit-down restaurants | 29 | #2,083 of 2,405 | 51 | 56.2 | $538K | 81 | 22 |
| Grocery stores | 27 | #1,730 of 2,070 | 9 | 9.9 | $5.2M | 56 | 9 |
| Coffee shops and cafes | 27 | #1,844 of 2,063 | 16 | 17.6 | $1.7M | 46 | 7 |
| Child care and preschools | Not scored | Not scored | 4 | 4.4 | $951K | 95 | 10 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.4 | $2.4M | 79 | 5 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.4 | $5.1M | 107 | 8 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.4 | $2.4M | 143 | 16 |
| Roofing and gutters | Not scored | Not scored | 4 | 4.4 | $5.1M | 60 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.3 | $3.1M | 131 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.3 | $3.2M | 109 | 5 |
| Laundromats | Not scored | Not scored | 3 | 3.3 | $4.4M | 35 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.3 | $2.4M | 143 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.3 | $2.2M | 82 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.2 | $3.6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.2 | $4.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.2 | $10.2M | Too few | 10 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.2 | $3.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.2 | $4.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.2 | Index only | Too few | 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.1 | $1.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $9.6M | Too few | 11 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $9.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.1 | $9.4M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $6.3M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lincoln County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.7M | $1,071 | 112 |
| Gasoline and other fuels | $26M | $2,862 | 110 |
| Food away from home | $27.5M | $3,023 | 74 |
| Groceries | $47.2M | $5,196 | 82 |
| Personal care products and services | $7.2M | $792 | 79 |
| Child care and other personal services | $3.8M | $419 | 72 |
| Memberships, classes and admissions | $6.3M | $689 | 70 |
| Medical and dental services | $9.4M | $1,033 | 80 |
| Pets | $6.7M | $737 | 81 |
| Clothing, shoes and related services | $13.1M | $1,440 | 70 |
| Vehicle insurance | $18.5M | $2,041 | 104 |
| Home repairs, maintenance and insurance | $20.4M | $2,246 | 74 |
| Lawn care, cleaning and other household services | $9.6M | $1,057 | 75 |
| Rent and homeowner costs | $135.5M | $14,917 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln County
- Population, 2025 estimate
- 22,328+13.1% since 2020
- Households
- 9,082
- Median age
- 50.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 3,613 sq. mi.
- People per square mile
- 6
- Median household income
- $47,143+17.5% vs. 2015–2019, before inflation
- Average household income
- $66,699
- Median home value
- $296,500
- Jobs located here
- 6,146
- Daytime population
- 20,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Montana 8
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- Sanders County, MT13,285 people
- Lake County, MT32,561 people
- Mineral County, MT4,959 people
- Glacier County, MT13,637 people
- Missoula County, MT120,672 people
- Pondera County, MT6,035 people
- Toole County, MT5,061 people
Questions
How fast is Lincoln County, MT growing?
Population estimates put Lincoln County at 22,328 people in 2025, up 13.1% since 2020, faster than the U.S. (+3.1%). It has 9,082 households. Against the 2015–2019 survey, median household income rose 17.5%, before inflation.
How much do households in Lincoln County, MT spend?
Households in Lincoln County spend about $135.5M a year on rent and homeowner costs, $47.2M on groceries and $27.5M on food away from home. Relative to the U.S., household spending in Lincoln County runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on clothing, shoes and related services (70).
Which business types have the highest market scores in Lincoln County, MT?
Of the business types scored in Lincoln County, fast food and sandwich shops (72), clothing and shoe stores (66) and dentists and orthodontists (65) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #294 of 2,222 scored counties.
How does Lincoln County, MT compare with the U.S.?
Median household income in Lincoln County is $47,143, 42% below the U.S. median of $80,734. The population rose 13.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $296,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (twice the U.S. rate) and lowest for clothing, shoe and laundry businesses (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Lincoln County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.