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County profile · Montana

Deer Lodge County, MT market data

How Deer Lodge County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
9,709
+3.0% since 2020
Households
4,473
Median household income
$57,527
Median home value
$231,700
Jobs located here
3,306
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Deer Lodge County by name and distance, and the households and spending within reach. Or open the report at the center of Deer Lodge County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Deer Lodge County has an estimated 9,709 people and 4,473 households. Population estimates show Deer Lodge County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Deer Lodge County is $57,527, 29% below the U.S. median of $80,734.

Relative to the U.S., household spending in Deer Lodge County runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on clothing, shoes and related services (73).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

Against the U.S., map listings per household run highest for restaurants and cafes (18% above the U.S. rate) and lowest for sit-down restaurants (20% below the U.S. rate).

All 56 business types in Deer Lodge County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Deer Lodge County, MT, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes58129.7$249K6719
Doctors, dentists and clinics3271.5$154K1019
Sit-down restaurants2249.2$656K9911
Auto repair and car care1431.3$323K1204
Coffee shops and cafes920.1$1.6M43Under 3
Real estate920.1Index only1793
Salons, barbers and spas920.1$419K197Under 3
Grocery and convenience stores817.9$3M89Under 3
Real estate agents and brokers817.9Index only1603
Insurance agencies715.6$1.2M976
Gyms, studios and classes613.4$568K86Under 3
Home repair trades613.4$1.8M748
Clothing, shoes and laundry511.2$1.3M153Under 3
Dentists and orthodontists511.2$983K1004
Auto repair shops48.9$1.1M2543
Child care and preschools48.9$521K524
Chiropractors48.9$1.2M51Under 3
Clothing and shoe stores48.9$1.7M133Under 3
Convenience stores48.9$6M77Under 3
Gyms48.9$851K65Under 3
Hair salons48.9$942K219Under 3
Physical therapy48.9$1.2M51Under 3
Primary care and pediatrics48.9$1.2M695
Electricians36.7$3.6M303
Fast food and sandwich shops36.7$4.8M1587
Gas stations36.7$4M1684
Grocery stores36.7$8.1M87Under 3
HVAC and plumbing36.7$3.6M755
Optometrists and eye care36.7$1.6M52Under 3
Bakeries and dessert shops24.5$7.2MToo fewUnder 3
Barbershops24.5$1.9MToo fewUnder 3
Car washes and detailing24.5$2.3MToo fewUnder 3
Funeral homes24.5$373KToo fewUnder 3
Lawn, cleaning and pest control24.5$2.5MToo fewUnder 3
Pet businesses24.5$1.7MToo fewUnder 3
Pizza24.5$7.2MToo few7
Spas and skin care24.5$1.9MToo fewUnder 3
Tire shops24.5$2.3MToo fewUnder 3
House cleaning12.2$5MToo fewUnder 3
Landscaping and lawn care12.2$5MToo fewUnder 3
Martial arts and dance studios12.2$3.4MToo fewUnder 3
Nail salons12.2$3.8MToo fewUnder 3
Oil change and quick lube12.2$4.5MToo fewUnder 3
Pet grooming and boarding12.2$3.5MToo fewUnder 3
Property management12.2Index onlyToo fewUnder 3
Veterinarians12.2$3.5MToo fewUnder 3
Yoga, Pilates and fitness studios12.2$3.4MToo fewUnder 3
Collision repair and body shops00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Pet stores00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3

Household spending in Deer Lodge County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Deer Lodge County, MT by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$4.5M$1,012106
Gasoline and other fuels$12M$2,682103
Food away from home$14.4M$3,22579
Groceries$24.2M$5,40385
Personal care products and services$3.8M$84284
Child care and other personal services$2.1M$46680
Memberships, classes and admissions$3.4M$76177
Medical and dental services$4.9M$1,09885
Pets$3.5M$78186
Clothing, shoes and related services$6.7M$1,50673
Vehicle insurance$8.5M$1,91098
Home repairs, maintenance and insurance$10.7M$2,40080
Lawn care, cleaning and other household services$5M$1,11279
Rent and homeowner costs$69.9M$15,62394

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Deer Lodge County

Population, 2025 estimate
9,709+3.0% since 2020
Households
4,473
Median age
48.5
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
737 sq. mi.
People per square mile
13
Median household income
$57,527
Average household income
$72,037
Median home value
$231,700
Jobs located here
3,306
Daytime population
8,528Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Deer Lodge County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Deer Lodge County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Deer Lodge County, MT growing?

Population estimates put Deer Lodge County at 9,709 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 4,473 households.

How much do households in Deer Lodge County, MT spend?

Households in Deer Lodge County spend about $69.9M a year on rent and homeowner costs, $24.2M on groceries and $14.4M on food away from home. Set against the U.S., households in Deer Lodge County spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on clothing, shoes and related services (73).

Which business types have the highest market scores in Deer Lodge County, MT?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Deer Lodge County, MT compare with the U.S.?

The median household income in Deer Lodge County is $57,527 a year, 29% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $231,700, against $332,700 for the U.S. For its number of households, Deer Lodge County has the most map listings, relative to the U.S., for restaurants and cafes (18% above the U.S. rate) and the fewest for sit-down restaurants (20% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Deer Lodge County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Deer Lodge County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Deer Lodge County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.