County profile · Montana
Park County, MT market data
How Park County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 18,214
- +5.7% since 2020
- Households
- 8,366
- Median household income
- $70,047
- +32.0% vs. 2015–2019, before inflation
- Median home value
- $467,500
- Jobs located here
- 6,631
- Highest market score
- 79
- Child care and preschools, #106 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Park County by name and distance, and the households and spending within reach. Or open the report at the center of Park County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Park County has an estimated 18,214 people and 8,366 households. Population estimates show Park County grew 5.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Park County is $70,047, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.0%, before inflation.
Relative to the U.S., household spending in Park County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Of the business types scored in Park County, child care centers and preschools (79); gyms and studios (71); and salons, barbers and spas (68) have the highest Groundwork market scores. For child care centers and preschools, that ranks #106 of 1,611 scored counties.
Against the U.S., map listings per household run highest for coffee shops and cafes (2.9 times the U.S. rate) and lowest for medical and dental practices (56% below the U.S. rate).
All 56 business types in Park County
Highest Groundwork market score first. Each score compares Park County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 79 | #106 of 1,611 | 5 | 6.0 | $1M | 104 | 3 |
| Gyms, studios and classes | 71 | #240 of 2,088 | 12 | 14.3 | $714K | 108 | 3 |
| Salons, barbers and spas | 68 | #353 of 2,385 | 29 | 34.7 | $279K | 131 | 5 |
| Gyms | 67 | #296 of 1,792 | 6 | 7.2 | $1.4M | 110 | 3 |
| Doctors, dentists and clinics | 65 | #526 of 2,394 | 31 | 37.1 | $332K | 217 | 24 |
| Hair salons | 64 | #509 of 2,339 | 19 | 22.7 | $425K | 99 | 3 |
| Convenience stores | 62 | #695 of 2,261 | 8 | 9.6 | $6.1M | 78 | Under 3 |
| Martial arts and dance studios | 61 | #365 of 1,334 | 5 | 6.0 | $1.7M | 85 | Under 3 |
| Spas and skin care | 60 | #530 of 1,769 | 8 | 9.6 | $1M | 115 | Under 3 |
| Pizza | 59 | #683 of 2,090 | 6 | 7.2 | $5.2M | 103 | 18 |
| Insurance agencies | 59 | #819 of 2,272 | 12 | 14.3 | $1.5M | 117 | 7 |
| Fast food and sandwich shops | 57 | #859 of 2,222 | 10 | 12.0 | $3.1M | 103 | 18 |
| Auto repair and car care | 54 | #1,034 of 2,401 | 35 | 41.8 | $278K | 104 | 23 |
| Auto repair shops | 51 | #1,148 of 2,378 | 22 | 26.3 | $442K | 100 | 17 |
| Pet businesses | 50 | #1,125 of 2,200 | 18 | 21.5 | $431K | 49 | 4 |
| Lawn, cleaning and pest control | 49 | #887 of 1,771 | 6 | 7.2 | $1.8M | 105 | 25 |
| Gas stations | 48 | #1,290 of 2,358 | 18 | 21.5 | $1.4M | 58 | 10 |
| Grocery and convenience stores | 46 | #1,370 of 2,402 | 22 | 26.3 | $2.2M | 66 | 7 |
| Bakeries and dessert shops | 43 | #1,183 of 1,889 | 8 | 9.6 | $3.9M | 95 | 10 |
| Clothing and shoe stores | 42 | #1,348 of 2,087 | 20 | 23.9 | $725K | 57 | 4 |
| HVAC and plumbing | 40 | #1,204 of 1,707 | 6 | 7.2 | $3.8M | 80 | 22 |
| Veterinarians | 39 | #1,012 of 1,485 | 6 | 7.2 | $1.3M | 48 | 4 |
| Real estate | 39 | #1,694 of 2,229 | 38 | 45.4 | Index only | 88 | 34 |
| Home repair trades | 38 | #1,572 of 2,057 | 12 | 14.3 | $1.9M | 78 | 40 |
| Real estate agents and brokers | 38 | #1,706 of 2,176 | 33 | 39.4 | Index only | 81 | 22 |
| Grocery stores | 37 | #1,471 of 2,070 | 10 | 12.0 | $4.9M | 53 | 5 |
| Clothing, shoes and laundry | 34 | #1,742 of 2,210 | 31 | 37.1 | $468K | 53 | 7 |
| Sit-down restaurants | 34 | #1,902 of 2,405 | 59 | 70.5 | $532K | 80 | 38 |
| Restaurants and cafes | 32 | #1,965 of 2,405 | 128 | 153.0 | $245K | 66 | 66 |
| Coffee shops and cafes | 30 | #1,768 of 2,063 | 27 | 32.3 | $1.2M | 31 | 10 |
| Chiropractors | 26 | #1,358 of 1,490 | 10 | 12.0 | $1M | 43 | 9 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.8 | $2.6M | 261 | 5 |
| Pet stores | Not scored | Not scored | 4 | 4.8 | $1.9M | 43 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.6 | $7.6M | 63 | 15 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.6 | $3.5M | 120 | 13 |
| Laundromats | Not scored | Not scored | 3 | 3.6 | $4.8M | 39 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.6 | $2.6M | 102 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.6 | $3.4M | 143 | 6 |
| Property management | Not scored | Not scored | 3 | 3.6 | Index only | 87 | 8 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.6 | $7.6M | 90 | 3 |
| Tire shops | Not scored | Not scored | 3 | 3.6 | $3.2M | 130 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.4 | $4.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.4 | $4.9M | Too few | 8 |
| Nail salons | Not scored | Not scored | 2 | 2.4 | $4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.4 | $4.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.4 | $5.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $14.5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.2 | $1.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $10.6M | Too few | 12 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.2 | $10.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.2 | $10.3M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $8.6M | Too few | 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Park County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.7M | $1,163 | 121 |
| Gasoline and other fuels | $24.8M | $2,968 | 114 |
| Food away from home | $31.4M | $3,753 | 92 |
| Groceries | $49.2M | $5,880 | 93 |
| Personal care products and services | $8.1M | $966 | 96 |
| Child care and other personal services | $5.2M | $622 | 107 |
| Memberships, classes and admissions | $8.6M | $1,025 | 104 |
| Medical and dental services | $10.3M | $1,229 | 95 |
| Pets | $7.8M | $927 | 102 |
| Clothing, shoes and related services | $14.5M | $1,734 | 84 |
| Vehicle insurance | $17.6M | $2,103 | 107 |
| Home repairs, maintenance and insurance | $22.8M | $2,727 | 90 |
| Lawn care, cleaning and other household services | $10.6M | $1,265 | 89 |
| Rent and homeowner costs | $145.3M | $17,367 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Park County
- Population, 2025 estimate
- 18,214+5.7% since 2020
- Households
- 8,366
- Median age
- 47.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 2,803 sq. mi.
- People per square mile
- 6
- Median household income
- $70,047+32.0% vs. 2015–2019, before inflation
- Average household income
- $95,941
- Median home value
- $467,500
- Jobs located here
- 6,631
- Daytime population
- 15,758Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Park County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Park County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Montana 8
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- Sweet Grass County, MT3,720 people
- Broadwater County, MT7,668 people
- Stillwater County, MT9,182 people
- Meagher County, MT2,007 people
- Madison County, MT9,223 people
- Wheatland County, MT2,056 people
- Carbon County, MT11,116 people
Questions
How fast is Park County, MT growing?
Population estimates put Park County at 18,214 people in 2025, up 5.7% since 2020, faster than the U.S. (+3.1%). It has 8,366 households. Median household income rose 32.0% from the 2015–2019 survey, before inflation.
How much do households in Park County, MT spend?
Households in Park County spend about $145.3M a year on rent and homeowner costs, $49.2M on groceries and $31.4M on food away from home. Set against the U.S., households in Park County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
Which business types have the highest market scores in Park County, MT?
The highest Groundwork market scores in Park County are for child care centers and preschools (79); gyms and studios (71); and salons, barbers and spas (68). Park County ranks #106 of 1,611 scored counties for child care centers and preschools.
How does Park County, MT compare with the U.S.?
The median household income in Park County is $70,047 a year, 13% below the U.S. median of $80,734. The population rose 5.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $467,500, against $332,700 for the U.S. For its number of households, Park County has the most map listings, relative to the U.S., for coffee shops and cafes (2.9 times the U.S. rate) and the fewest for medical and dental practices (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Park County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Park County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Park County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Park County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.