Small-town market profile · Montana
Butte-Silver Bow, MT area market data
How the Butte-Silver Bow area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,118
- +2.6% since 2020
- Households
- 15,419
- Median household income
- $61,754
- +35.1% vs. 2015–2019, before inflation
- Median home value
- $255,200
- Jobs located here
- 17,312
- Highest market score
- 71
- Tire shops, #72 of 431 scored small-town markets
A site report maps the competitors on map listings around any address in the Butte-Silver Bow area by name and distance, and the households and spending within reach. Or open the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Butte-Silver Bow area has an estimated 36,118 people and 15,419 households. Population estimates put the population change in the Butte-Silver Bow area from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). Median household income in the Butte-Silver Bow area is $61,754, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.
Relative to the U.S., household spending in the Butte-Silver Bow area runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on clothing, shoes and related services (74).
Of the business types scored in the Butte-Silver Bow area, tire shops (71), pet grooming and boarding businesses (68) and car washes and detailers (68) have the highest Groundwork market scores. For tire shops, that ranks #72 of 431 scored small-town markets.
The Butte-Silver Bow area is made up of one county, Silver Bow County. Against the U.S., map listings per household run highest for physical therapy clinics (twice the U.S. rate) and lowest for sit-down restaurants (23% below the U.S. rate).
All 56 business types in the Butte-Silver Bow area
Highest Groundwork market score first. Each score compares the Butte-Silver Bow area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 71 | #72 of 431 | 5 | 3.2 | $3.2M | 126 | 3 |
| Pet grooming and boarding | 68 | #60 of 387 | 6 | 3.9 | $2.1M | 81 | Under 3 |
| Car washes and detailing | 68 | #83 of 441 | 6 | 3.9 | $2.6M | 105 | Under 3 |
| Grocery stores | 63 | #116 of 506 | 6 | 3.9 | $14.1M | 151 | 7 |
| Pet businesses | 63 | #117 of 527 | 21 | 13.6 | $589K | 67 | 4 |
| Optometrists and eye care | 62 | #112 of 400 | 5 | 3.2 | $3.4M | 109 | Under 3 |
| Grocery and convenience stores | 61 | #170 of 538 | 31 | 20.1 | $2.7M | 80 | 7 |
| Auto repair and car care | 61 | #171 of 538 | 61 | 39.6 | $259K | 97 | 23 |
| Auto repair shops | 60 | #171 of 538 | 37 | 24.0 | $428K | 96 | 16 |
| Barbershops | 59 | #133 of 377 | 6 | 3.9 | $2.2M | 117 | Under 3 |
| Lawn, cleaning and pest control | 55 | #184 of 481 | 5 | 3.2 | $3.5M | 207 | 31 |
| Pizza | 55 | #201 of 520 | 8 | 5.2 | $6.3M | 125 | 35 |
| Gas stations | 54 | #224 of 536 | 22 | 14.3 | $1.9M | 79 | 19 |
| Veterinarians | 53 | #188 of 398 | 8 | 5.2 | $1.5M | 57 | 4 |
| Insurance agencies | 49 | #272 of 537 | 22 | 14.3 | $1.3M | 107 | 17 |
| Collision repair and body shops | 48 | #210 of 387 | 7 | 4.5 | $2.3M | 73 | 5 |
| Sit-down restaurants | 48 | #288 of 538 | 73 | 47.3 | $695K | 105 | 29 |
| HVAC and plumbing | 47 | #265 of 476 | 8 | 5.2 | $4.7M | 98 | 17 |
| Pet stores | 44 | #139 of 220 | 6 | 3.9 | $2.1M | 46 | Under 3 |
| Convenience stores | 43 | #353 of 529 | 18 | 11.7 | $4.7M | 59 | Under 3 |
| Property management | 41 | #125 of 180 | 8 | 5.2 | Index only | 55 | 8 |
| Bakeries and dessert shops | 41 | #351 of 507 | 14 | 9.1 | $3.6M | 87 | 9 |
| Child care and preschools | 40 | #317 of 454 | 13 | 8.4 | $573K | 57 | 25 |
| Martial arts and dance studios | 38 | #279 of 378 | 12 | 7.8 | $1M | 50 | Under 3 |
| Gyms | 38 | #385 of 506 | 14 | 9.1 | $867K | 67 | 9 |
| Real estate agents and brokers | 38 | #419 of 533 | 46 | 29.8 | Index only | 97 | 20 |
| Spas and skin care | 37 | #399 of 504 | 20 | 13.0 | $660K | 75 | 3 |
| Home repair trades | 37 | #408 of 526 | 20 | 13.0 | $1.9M | 77 | 30 |
| Hair salons | 37 | #418 of 538 | 41 | 26.6 | $322K | 75 | 8 |
| Gyms, studios and classes | 37 | #422 of 535 | 28 | 18.2 | $433K | 65 | 9 |
| Real estate | 37 | #433 of 536 | 59 | 38.3 | Index only | 95 | 36 |
| Salons, barbers and spas | 36 | #435 of 538 | 73 | 47.3 | $181K | 85 | 13 |
| Coffee shops and cafes | 35 | #436 of 529 | 21 | 13.6 | $2.4M | 65 | 9 |
| Clothing and shoe stores | 33 | #420 of 536 | 33 | 21.4 | $715K | 56 | 8 |
| Roofing and gutters | 30 | #252 of 288 | 8 | 5.2 | $4.7M | 55 | 4 |
| Primary care and pediatrics | 30 | #379 of 458 | 18 | 11.7 | $946K | 53 | 30 |
| Chiropractors | 30 | #384 of 426 | 13 | 8.4 | $1.3M | 55 | 8 |
| Restaurants and cafes | 30 | #461 of 538 | 189 | 122.6 | $268K | 72 | 74 |
| Clothing, shoes and laundry | 29 | #452 of 536 | 42 | 27.2 | $562K | 64 | 11 |
| Fast food and sandwich shops | 29 | #456 of 537 | 28 | 18.2 | $1.8M | 59 | 35 |
| Physical therapy | 27 | #353 of 400 | 17 | 11.0 | $1M | 42 | 9 |
| Dentists and orthodontists | 26 | #481 of 526 | 21 | 13.6 | $810K | 82 | 24 |
| Doctors, dentists and clinics | 25 | #487 of 538 | 232 | 150.5 | $73K | 48 | 71 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $9.3M | 78 | 9 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.6 | Index only | 156 | 3 |
| Nail salons | Not scored | Not scored | 4 | 2.6 | $3.3M | 198 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.9 | $697K | 103 | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $8.7M | Too few | 16 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.3 | $8.7M | Too few | 15 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $11.8M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $7.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.3 | $8.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $6.1M | Too few | 9 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $17.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Butte-Silver Bow area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.8M | $1,026 | 107 |
| Gasoline and other fuels | $41.7M | $2,704 | 104 |
| Food away from home | $50.7M | $3,288 | 81 |
| Groceries | $84.4M | $5,472 | 87 |
| Personal care products and services | $13.2M | $856 | 85 |
| Child care and other personal services | $7.5M | $483 | 83 |
| Memberships, classes and admissions | $12.1M | $787 | 80 |
| Medical and dental services | $17M | $1,104 | 86 |
| Pets | $12.4M | $802 | 88 |
| Clothing, shoes and related services | $23.6M | $1,531 | 74 |
| Vehicle insurance | $29.6M | $1,920 | 98 |
| Home repairs, maintenance and insurance | $37.2M | $2,415 | 80 |
| Lawn care, cleaning and other household services | $17.4M | $1,126 | 80 |
| Rent and homeowner costs | $243.7M | $15,808 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Butte-Silver Bow area
- Population, 2025 estimate
- 36,118+2.6% since 2020
- Households
- 15,419
- Median age
- 40.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 50
- Median household income
- $61,754+35.1% vs. 2015–2019, before inflation
- Average household income
- $80,950
- Median home value
- $255,200
- Jobs located here
- 17,312
- Daytime population
- 35,343Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Butte-Silver Bow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Butte-Silver Bow area 1
- Silver Bow County, MT35,785 people
Other markets based in Montana 6
- Billings, MT metro area189,255 people
- Missoula, MT metro area125,631 people
- Bozeman, MT metro area124,074 people
- Helena, MT metro area93,906 people
- Great Falls, MT metro area84,606 people
- Kalispell, MT area110,695 people
Questions
How fast is the Butte-Silver Bow, MT area growing?
Population estimates put the Butte-Silver Bow area at 36,118 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 15,419 households. Median household income rose 35.1% from the 2015–2019 survey, before inflation.
How much do households in the Butte-Silver Bow, MT area spend?
Households in the Butte-Silver Bow area spend about $243.7M a year on rent and homeowner costs, $84.4M on groceries and $50.7M on food away from home. Set against the U.S., households in the Butte-Silver Bow area spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on clothing, shoes and related services (74).
Which business types have the highest market scores in the Butte-Silver Bow, MT area?
The highest Groundwork market scores in the Butte-Silver Bow area are for tire shops (71), pet grooming and boarding businesses (68) and car washes and detailers (68). The Butte-Silver Bow area ranks #72 of 431 scored small-town markets for tire shops.
How does the Butte-Silver Bow, MT area compare with the U.S.?
The median household income in the Butte-Silver Bow area is $61,754 a year, 24% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $255,200, against $332,700 for the U.S. For its number of households, the Butte-Silver Bow area has the most map listings, relative to the U.S., for physical therapy clinics (twice the U.S. rate) and the fewest for sit-down restaurants (23% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Butte-Silver Bow area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Butte-Silver Bow area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Butte-Silver Bow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.