County profile · Montana
Flathead County, MT market data
How Flathead County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 115,429
- +10.1% since 2020
- Households
- 44,233
- Median household income
- $73,925
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $535,500
- Jobs located here
- 49,504
- Highest market score
- 76
- Convenience stores, #281 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Flathead County by name and distance, and the households and spending within reach. Or open the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Flathead County has an estimated 115,429 people and 44,233 households. Population estimates show Flathead County grew 10.1% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Flathead County is $73,925, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
Relative to the U.S., household spending in Flathead County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).
Of the business types scored in Flathead County, convenience stores (76), funeral homes (75) and nail salons (74) have the highest Groundwork market scores. For convenience stores, that ranks #281 of 2,261 scored counties.
Flathead County is part of the Kalispell area. Against the U.S., map listings per household run highest for property management companies (3.2 times the U.S. rate) and lowest for primary care and pediatric clinics (21% below the U.S. rate).
All 56 business types in Flathead County
Highest Groundwork market score first. Each score compares Flathead County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 76 | #281 of 2,261 | 33 | 7.5 | $7.9M | 101 | Under 3 |
| Funeral homes | 75 | #149 of 1,472 | 8 | 1.8 | $822K | 121 | 5 |
| Nail salons | 74 | #112 of 1,328 | 23 | 5.2 | $1.9M | 112 | 4 |
| Tire shops | 70 | #278 of 1,530 | 17 | 3.8 | $3M | 120 | 10 |
| Fast food and sandwich shops | 70 | #372 of 2,222 | 51 | 11.5 | $3.3M | 108 | 77 |
| Grocery and convenience stores | 68 | #515 of 2,402 | 89 | 20.1 | $2.9M | 87 | 24 |
| Barbershops | 67 | #293 of 1,356 | 19 | 4.3 | $2.3M | 120 | 3 |
| Pizza | 66 | #462 of 2,090 | 37 | 8.4 | $4.5M | 89 | 77 |
| Martial arts and dance studios | 65 | #251 of 1,334 | 19 | 4.3 | $2.4M | 118 | 20 |
| Primary care and pediatrics | 64 | #411 of 1,656 | 25 | 5.7 | $2.2M | 125 | 65 |
| Pet stores | 63 | #271 of 974 | 9 | 2.0 | $4.6M | 102 | 5 |
| Optometrists and eye care | 62 | #380 of 1,302 | 19 | 4.3 | $2.9M | 93 | 7 |
| Grocery stores | 62 | #619 of 2,070 | 25 | 5.7 | $10.5M | 113 | 24 |
| Gas stations | 62 | #686 of 2,358 | 78 | 17.6 | $1.7M | 70 | 37 |
| Pet grooming and boarding | 55 | #617 of 1,461 | 24 | 5.4 | $1.7M | 68 | 12 |
| Child care and preschools | 54 | #726 of 1,611 | 33 | 7.5 | $834K | 83 | 47 |
| Gyms | 50 | #936 of 1,792 | 47 | 10.6 | $965K | 74 | 20 |
| Hair salons | 50 | #1,209 of 2,339 | 125 | 28.3 | $345K | 80 | 26 |
| Car washes and detailing | 49 | #757 of 1,451 | 25 | 5.7 | $2M | 81 | 18 |
| Pet businesses | 49 | #1,170 of 2,200 | 72 | 16.3 | $578K | 66 | 37 |
| Veterinarians | 48 | #800 of 1,485 | 25 | 5.7 | $1.7M | 61 | 20 |
| Insurance agencies | 48 | #1,192 of 2,272 | 69 | 15.6 | $1.3M | 106 | 59 |
| Oil change and quick lube | 47 | #284 of 479 | 6 | 1.4 | $8.5M | 62 | 6 |
| Sit-down restaurants | 47 | #1,330 of 2,405 | 259 | 58.6 | $649K | 98 | 113 |
| Laundromats | 46 | #441 of 785 | 8 | 1.8 | $9.6M | 77 | Under 3 |
| Gyms, studios and classes | 46 | #1,277 of 2,088 | 89 | 20.1 | $510K | 77 | 40 |
| Auto repair and car care | 46 | #1,400 of 2,401 | 226 | 51.1 | $225K | 84 | 120 |
| Bakeries and dessert shops | 45 | #1,119 of 1,889 | 44 | 9.9 | $3.8M | 92 | 63 |
| Auto repair shops | 45 | #1,448 of 2,378 | 139 | 31.4 | $366K | 82 | 85 |
| Mortgage brokers and lenders | 44 | #552 of 887 | 23 | 5.2 | Index only | 86 | 26 |
| HVAC and plumbing | 44 | #1,059 of 1,707 | 32 | 7.2 | $3.8M | 80 | 99 |
| Salons, barbers and spas | 43 | #1,604 of 2,385 | 265 | 59.9 | $163K | 77 | 48 |
| Collision repair and body shops | 42 | #863 of 1,327 | 28 | 6.3 | $1.8M | 59 | 21 |
| Clothing and shoe stores | 41 | #1,377 of 2,087 | 80 | 18.1 | $964K | 76 | 36 |
| Clothing, shoes and laundry | 41 | #1,482 of 2,210 | 109 | 24.6 | $707K | 80 | 39 |
| Restaurants and cafes | 41 | #1,590 of 2,405 | 536 | 121.2 | $313K | 85 | 253 |
| Yoga, Pilates and fitness studios | 40 | #561 of 777 | 23 | 5.2 | $2M | 49 | 20 |
| Home inspectors | 39 | #303 of 415 | 8 | 1.8 | Index only | 37 | 4 |
| Spas and skin care | 37 | #1,383 of 1,769 | 92 | 20.8 | $469K | 54 | 15 |
| Real estate agents and brokers | 37 | #1,773 of 2,176 | 265 | 59.9 | Index only | 54 | 173 |
| Real estate | 37 | #1,822 of 2,229 | 339 | 76.6 | Index only | 53 | 288 |
| Doctors, dentists and clinics | 35 | #1,912 of 2,394 | 498 | 112.6 | $111K | 73 | 225 |
| Property management | 34 | #731 of 910 | 43 | 9.7 | Index only | 32 | 64 |
| Dentists and orthodontists | 34 | #1,534 of 1,886 | 73 | 16.5 | $759K | 77 | 67 |
| Coffee shops and cafes | 33 | #1,664 of 2,063 | 97 | 21.9 | $1.7M | 47 | 63 |
| Home repair trades | 33 | #1,778 of 2,057 | 91 | 20.6 | $1.3M | 55 | 221 |
| Physical therapy | 32 | #1,180 of 1,422 | 54 | 12.2 | $1M | 43 | 35 |
| Roofing and gutters | 31 | #984 of 1,177 | 30 | 6.8 | $4M | 48 | 24 |
| Electricians | 30 | #994 of 1,160 | 29 | 6.6 | $4.2M | 35 | 98 |
| Landscaping and lawn care | 30 | #1,288 of 1,493 | 43 | 9.7 | $1.3M | 45 | 116 |
| House cleaning | 29 | #764 of 847 | 15 | 3.4 | $3.8M | 59 | 74 |
| Chiropractors | 29 | #1,314 of 1,490 | 61 | 13.8 | $909K | 38 | 45 |
| Lawn, cleaning and pest control | 29 | #1,616 of 1,771 | 62 | 14.0 | $909K | 54 | 194 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $14.1M | 138 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $38.6M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in Flathead County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.9M | $1,152 | 120 |
| Gasoline and other fuels | $130.2M | $2,942 | 113 |
| Food away from home | $168M | $3,797 | 93 |
| Groceries | $262.2M | $5,928 | 94 |
| Personal care products and services | $43.2M | $976 | 97 |
| Child care and other personal services | $27.5M | $622 | 107 |
| Memberships, classes and admissions | $45.4M | $1,025 | 104 |
| Medical and dental services | $55.4M | $1,253 | 97 |
| Pets | $41.6M | $941 | 104 |
| Clothing, shoes and related services | $77.1M | $1,743 | 85 |
| Vehicle insurance | $92.2M | $2,085 | 107 |
| Home repairs, maintenance and insurance | $121.5M | $2,746 | 91 |
| Lawn care, cleaning and other household services | $56.3M | $1,274 | 90 |
| Rent and homeowner costs | $773.1M | $17,477 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Flathead County
- Population, 2025 estimate
- 115,429+10.1% since 2020
- Households
- 44,233
- Median age
- 43.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 5,087 sq. mi.
- People per square mile
- 22
- Median household income
- $73,925+31.6% vs. 2015–2019, before inflation
- Average household income
- $99,728
- Median home value
- $535,500
- Jobs located here
- 49,504
- Daytime population
- 110,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Flathead County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Montana 8
- Lake County, MT32,561 people
- Lincoln County, MT21,175 people
- Sanders County, MT13,285 people
- Glacier County, MT13,637 people
- Mineral County, MT4,959 people
- Missoula County, MT120,672 people
- Pondera County, MT6,035 people
- Teton County, MT6,353 people
Questions
How fast is Flathead County, MT growing?
Population estimates put Flathead County at 115,429 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 44,233 households. Median household income rose 31.6% from the 2015–2019 survey, before inflation.
How much do households in Flathead County, MT spend?
Households in Flathead County spend about $773.1M a year on rent and homeowner costs, $262.2M on groceries and $168M on food away from home. Set against the U.S., households in Flathead County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).
Which business types have the highest market scores in Flathead County, MT?
The highest Groundwork market scores in Flathead County are for convenience stores (76), funeral homes (75) and nail salons (74). Flathead County ranks #281 of 2,261 scored counties for convenience stores.
How does Flathead County, MT compare with the U.S.?
The median household income in Flathead County is $73,925 a year, 8% below the U.S. median of $80,734. The population rose 10.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $535,500, against $332,700 for the U.S. For its number of households, Flathead County has the most map listings, relative to the U.S., for property management companies (3.2 times the U.S. rate) and the fewest for primary care and pediatric clinics (21% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Flathead County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Flathead County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Montana · Every U.S. market · How we measure
Screening a site or an acquisition in Flathead County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.