Fitness and classes · Small-town market · Nebraska
Gyms in the Beatrice, NE area
The gyms in the Beatrice, NE area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $7.1M
- On memberships, classes and admissions · $762 a household
- Spending per listing
- $3.6M
- Too few listings to compare
- Listings per 10k households
- 2.1
- Too few listings to compare
- Population, 2025
- 21,711
- +0.2% since 2020
See the gyms around any address in the Beatrice area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $762 per household (23% below the U.S. average), households in the Beatrice area spend about $7.1M a year on memberships, classes and admissions. That is about $3.6M of household spending for each gym on map listings. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 2 gyms on map listings in the Beatrice area as of September 2026. That is 2.1 per 10,000 households.
Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in the Beatrice area in 2023. That is one for every 3,109 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
Population estimates show the Beatrice area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). With 2 gyms on map listings, the Beatrice area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Beatrice area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Beatrice area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 8.1 | 7.6 |
| Spending per listing | $3.6M | $1.1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,109 | 2,624 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.4% | +5.8% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $762 | $920 | $983 |
| Median household income | $67,247 | $76,475 | $80,734 |
| Groundwork market score | Not scored | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All fitness and recreational sports centers
- Employees, 2023
- 80
- Annual payroll, 2023
- $505K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Beatrice area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Beatrice area
- Population, 2025 estimate
- 21,711+0.2% since 2020
- Households
- 9,327
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 852 sq. mi.
- People per square mile
- 25
- Median household income
- $67,247+26.6% vs. 2015–2019, before inflation
- Average household income
- $83,338
- Median home value
- $174,000
- Jobs located here
- 8,371
- Daytime population
- 18,346Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Beatrice area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for gyms, numbered among those based in Nebraska, with the Beatrice area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 66 | 12 | 6.9 | $1.2M | +3.8% | #81 of 506 |
| 2Kearney, NE | 59 | 23 | 10.1 | $862K | +1.9% | #165 of 506 |
| 3Fremont, NE | 58 | 13 | 8.6 | $938K | +2.6% | #178 of 506 |
| 4Norfolk, NE | 55 | 16 | 8.2 | $977K | +1.1% | #209 of 506 |
| 5Hastings, NE | 45 | 12 | 7.0 | $1.2M | −0.2% | #308 of 506 |
| 6Scottsbluff, NE | 37 | 10 | 6.5 | $1.1M | −1.2% | #391 of 506 |
| 7North Platte, NE | 20 | 17 | 11.2 | $663K | −3.6% | #480 of 506 |
| Beatrice, NE | Not scored | 2 | 2.1 | $3.6M | +0.2% |
Other business types in the Beatrice area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Beatrice, NE area?
As of September 2026, map listings count 2 gyms in the Beatrice area. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Beatrice, NE area spend on memberships, classes and admissions?
About $7.1M a year, or $762 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 2 gyms on map listings, it comes to $3.6M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 9,327 households in the Beatrice area and national spending patterns by income.
How does the Beatrice, NE area compare with the U.S. for gyms?
The Beatrice area has 2 gyms on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of gyms to household spending, the Beatrice area would have about 6, against 2 on map listings. There is one business with payroll in the industry for every 3,109 households, against one for every 3,109 across the U.S.
How fast is the Beatrice, NE area growing?
Population estimates put the Beatrice area at 21,711 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,327 households. Median household income in the Beatrice area is $67,247, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Beatrice area has no market score for gyms: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Beatrice area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Beatrice area
Screening a site or an acquisition in the Beatrice area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.