Groundwork

Fitness and classes · County · Nebraska

Gyms in Dawson County, NE

Competitor counts, household spending and official business counts for gyms in Dawson County, NE, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
1 chain location (33%)
Official establishments
4
All fitness and recreational sports centers
Household spending a year
$7.4M
On memberships, classes and admissions · $811 a household
Spending per listing
$2.5M
90% above the U.S.
Listings per 10k households
3.3
57% below the U.S.
Population, 2025
24,452
+1.5% since 2020

See the gyms around any address in Dawson County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dawson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 gyms in Dawson County. That comes to 3.3 for every 10,000 households, 57% below the U.S. rate of 7.6.

Household spending on memberships, classes and admissions in Dawson County comes to about $7.4M a year: $811 per household, 17% below the U.S. average. That is about $2.5M of household spending for each gym on map listings, 90% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Dawson County was 4 in 2023. That is one for every 2,286 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

Population estimates show Dawson County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). With 3 gyms on map listings, Dawson County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Dawson County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Dawson County, NE compared with Nebraska and the U.S.
MeasureDawson CountyNebraskaU.S.
Listings per 10k households3.38.17.6
Spending per listing$2.5M$1.1M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,2862,6243,109
Official establishment growth, 2019–2023n/a+2.4%+5.8%
Population growth, 2020–2025+1.5%+2.8%+3.1%
Spending per household on memberships, classes and admissions$811$920$983
Median household income$69,880$76,475$80,734
Groundwork market scoreNot scored36

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 4All fitness and recreational sports centers
Employees, 2023
97
Annual payroll, 2023
$970K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
31 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Dawson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Dawson County

Population, 2025 estimate
24,452+1.5% since 2020
Households
9,145
Median age
37.5
Homes lived in by their owners
66%
Vehicles per household
2.3
Land area
1,014 sq. mi.
People per square mile
24
Median household income
$69,880+30.1% vs. 2015–2019, before inflation
Average household income
$92,897
Median home value
$166,200
Jobs located here
12,382
Daytime population
24,113Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Dawson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Dawson County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Nebraska for gyms, numbered among those based in Nebraska, with Dawson County marked.

Top counties in Nebraska

Counties in Nebraska ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Saunders County, NE8655.6$1.8M+6.0%#30 of 1,792
2Washington County, NE8055.9$1.9M+1.8%#65 of 1,792
3Sarpy County, NE66709.4$1.3M+9.0%#332 of 1,792
4Otoe County, NE6357.8$1.2M+3.9%#437 of 1,792
5Seward County, NE6257.4$1.2M+2.3%#463 of 1,792
6Platte County, NE56118.1$992K+3.9%#707 of 1,792
7Dodge County, NE53138.6$938K+2.6%#821 of 1,792
8York County, NE5158.8$972K+3.3%#892 of 1,792
9Buffalo County, NE512010.0$865K+1.9%#895 of 1,792
10Hall County, NE49187.3$1.1M+1.4%#959 of 1,792
Dawson County, NENot scored33.3$2.5M+1.5%

Other business types in Dawson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Dawson County, NE?

Dawson County has 3 gyms on map listings as of September 2026. The listings count gyms and fitness centers. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Dawson County, NE spend on memberships, classes and admissions?

About $7.4M a year, or $811 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 3 gyms on map listings, it comes to $2.5M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 9,145 households in Dawson County and national spending patterns by income.

How does Dawson County, NE compare with the U.S. for gyms?

Dawson County has 3.3 gyms per 10,000 households, 57% below the U.S. rate of 7.6. Spending per gym is $2.5M, 90% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Dawson County would have about 6, against 3 on map listings. There is one business with payroll in the industry for every 2,286 households, against one for every 3,109 across the U.S.

How fast is Dawson County, NE growing?

Population estimates put Dawson County at 24,452 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 9,145 households. The median household income in Dawson County is $69,880 a year, 13% below the U.S. median of $80,734. That rose 30.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dawson County has no market score for gyms: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Dawson County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Dawson County

Screening a site or an acquisition in Dawson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Dawson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.