Groundwork

Beauty and personal care · County · West Virginia

Barbershops in Wirt County, WV

Competitor counts, household spending and official business counts for barbershops in Wirt County, WV, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
1 chain location (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.5M
On personal care products and services · $726 a household
Spending per listing
$1.5M
Too few listings to compare
Listings per 10k households
4.9
Too few listings to compare
Population, 2025
4,879
−5.9% since 2020

See the barbershops around any address in Wirt County

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wirt County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Wirt County spend about $1.5M a year on personal care products and services, or $726 per household, 28% below the U.S. average. That is about $1.5M of household spending for each shop on map listings. The spending figure covers all personal care products and services, not only barbershops.

Wirt County has 1 barbershop on map listings as of September 2026. That is 4.9 per 10,000 households.

Official counts don’t publish a figure for barber shops in Wirt County, since they leave out counts under 3.

Between 2020 and 2025, the population of Wirt County declined 5.9%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Wirt County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Wirt County, WV compared with West Virginia and the U.S.
MeasureWirt CountyWest VirginiaU.S.
Listings per 10k households4.94.35.3
Spending per listing$1.5M$1.9M$1.9M
Households per official establishmentn/a42,86216,589
Official establishment growth, 2019–2023n/an/a+28.5%
Population growth, 2020–2025−5.9%−1.4%+3.1%
Spending per household on personal care products and services$726$802$1,005
Median household income$49,867$59,608$80,734
Groundwork market scoreNot scored36

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
11 chain location
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in Wirt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wirt County

Population, 2025 estimate
4,879−5.9% since 2020
Households
2,041
Median age
46.9
Homes lived in by their owners
88%
Vehicles per household
1.9
Land area
233 sq. mi.
People per square mile
22
Median household income
$49,867
Average household income
$64,298
Median home value
$115,800
Jobs located here
696
Daytime population
3,792Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wirt County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of Wirt County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Barbershops across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for barbershops, numbered among those based in West Virginia, with Wirt County marked.

Top counties in West Virginia

Counties in West Virginia ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV9052.2$4.7M+9.2%#12 of 1,356
2Berkeley County, WV69203.9$2.3M+13.7%#265 of 1,356
3Putnam County, WV5193.9$2.4M−1.0%#670 of 1,356
4Monongalia County, WV49194.3$2.1M+2.0%#722 of 1,356
5Marion County, WV4873.0$2.8M−1.2%#742 of 1,356
6Kanawha County, WV32526.8$1.2M−4.3%#1,077 of 1,356
7Wayne County, WV3063.8$2.1M−4.0%#1,093 of 1,356
8Harrison County, WV29124.6$1.8M−2.5%#1,112 of 1,356
9Wood County, WV27164.5$1.8M−2.1%#1,152 of 1,356
10Upshur County, WV2355.2$1.5M−0.3%#1,187 of 1,356
Wirt County, WVNot scored14.9$1.5M−5.9%

Other business types in Wirt County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many barbershops are in Wirt County, WV?

Map listings as of September 2026 show 1 barbershop in Wirt County. The listings count barbershops. No official count is published for barber shops in Wirt County: counts under 3 are left out.

How much do households in Wirt County, WV spend on personal care products and services?

About $1.5M a year, or $726 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 1 barbershop on map listings, it comes to $1.5M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 2,041 households in Wirt County and national spending patterns by income.

How does Wirt County, WV compare with the U.S. for barbershops?

Wirt County has 1 barbershop on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of barbershops to household spending.

How fast is Wirt County, WV growing?

Population estimates put Wirt County at 4,879 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 2,041 households. The median household income in Wirt County is $49,867 a year, 38% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wirt County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in Wirt County

Screening a site or an acquisition in Wirt County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wirt County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.