Beauty and personal care · County · West Virginia
Barbershops in Wetzel County, WV
Competitor counts, household spending and official business counts for barbershops in Wetzel County, WV, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has none.
- Listings
- 0
- None on the map
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.7M
- On personal care products and services · $775 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 13,734
- −4.6% since 2020
See the barbershops around any address in Wetzel County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wetzel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $775 per household (23% below the U.S. average), households in Wetzel County spend about $4.7M a year on personal care products and services. The spending figure covers all personal care products and services, not only barbershops.
Map listings as of September 2026 show no barbershops in Wetzel County. At the national ratio of barbershops to household spending, Wetzel County would have about 3, against none on map listings.
Official counts don’t publish a figure for barber shops in Wetzel County, since they leave out counts under 3. Official counts also show 3 one-person businesses without payroll.
Population estimates put the population change in Wetzel County from 2020 to 2025 at −4.6%, against +3.1% for the U.S. With no barbershops on map listings, Wetzel County isn’t given a market score for them.
How Wetzel County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wetzel County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 4.3 | 5.3 |
| Spending per listing | n/a | $1.9M | $1.9M |
| Households per official establishment | n/a | 42,862 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | −4.6% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $775 | $802 | $1,005 |
| Median household income | $56,836 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Wetzel County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wetzel County
- Population, 2025 estimate
- 13,734−4.6% since 2020
- Households
- 6,113
- Median age
- 44.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.8
- Land area
- 358 sq. mi.
- People per square mile
- 39
- Median household income
- $56,836+31.9% vs. 2015–2019, before inflation
- Average household income
- $73,103
- Median home value
- $107,900
- Jobs located here
- 3,984
- Daytime population
- 12,900Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wetzel County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Wetzel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for barbershops, numbered among those based in West Virginia, with Wetzel County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 90 | 5 | 2.2 | $4.7M | +9.2% | #12 of 1,356 |
| 2Berkeley County, WV | 69 | 20 | 3.9 | $2.3M | +13.7% | #265 of 1,356 |
| 3Putnam County, WV | 51 | 9 | 3.9 | $2.4M | −1.0% | #670 of 1,356 |
| 4Monongalia County, WV | 49 | 19 | 4.3 | $2.1M | +2.0% | #722 of 1,356 |
| 5Marion County, WV | 48 | 7 | 3.0 | $2.8M | −1.2% | #742 of 1,356 |
| 6Kanawha County, WV | 32 | 52 | 6.8 | $1.2M | −4.3% | #1,077 of 1,356 |
| 7Wayne County, WV | 30 | 6 | 3.8 | $2.1M | −4.0% | #1,093 of 1,356 |
| 8Harrison County, WV | 29 | 12 | 4.6 | $1.8M | −2.5% | #1,112 of 1,356 |
| 9Wood County, WV | 27 | 16 | 4.5 | $1.8M | −2.1% | #1,152 of 1,356 |
| 10Upshur County, WV | 23 | 5 | 5.2 | $1.5M | −0.3% | #1,187 of 1,356 |
| Wetzel County, WV | Not scored | 0 | 0.0 | n/a | −4.6% |
Other business types in Wetzel County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Wetzel County, WV?
There are no barbershops on map listings in Wetzel County as of September 2026. The listings count barbershops. No official count is published for barber shops in Wetzel County: counts under 3 are left out. Official counts list 3 one-person businesses without payroll.
How much do households in Wetzel County, WV spend on personal care products and services?
About $4.7M a year, or $775 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 6,113 households in Wetzel County and national spending patterns by income.
How does Wetzel County, WV compare with the U.S. for barbershops?
Wetzel County has no barbershops on map listings. At the U.S. ratio of barbershops to household spending, Wetzel County would have about 3, against none on map listings.
How fast is Wetzel County, WV growing?
Population estimates put Wetzel County at 13,734 people in 2025, down 4.6% since 2020, against +3.1% for the U.S. It has 6,113 households. The median household income in Wetzel County is $56,836 a year, 30% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wetzel County has no market score for barbershops, having none on map listings.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wetzel County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Wetzel County
Screening a site or an acquisition in Wetzel County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wetzel County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.