Beauty and personal care · County · West Virginia
Barbershops in Monongalia County, WV
Competitor counts, household spending and official business counts for barbershops in Monongalia County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #722 of 1,356 scored counties
#4 of 20 scored counties in West Virginia
- Listings
- 19
- 5 chain locations (26%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $39M
- On personal care products and services · $873 a household
- Spending per listing
- $2.1M
- 9% above the U.S.
- Listings per 10k households
- 4.3
- 19% below the U.S.
- Population, 2025
- 107,991
- +2.0% since 2020
See the barbershops around any address in Monongalia County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 19 barbershops in Monongalia County. Chain locations make up 26% of them, against 12% across the U.S. That comes to 4.3 for every 10,000 households, 19% below the U.S. rate of 5.3.
At $873 per household (13% below the U.S. average), households in Monongalia County spend about $39M a year on personal care products and services. Spread across 19 barbershops, that is $2.1M per shop, 9% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in Monongalia County was 3 in 2023. That is one for every 14,876 households, against one for every 16,589 across the U.S. Official counts also show 28 one-person businesses without payroll.
Between 2020 and 2025, the population of Monongalia County grew 2.0%, slower than the U.S. (+3.1%). Monongalia County scores 49 (lower middle) on the Groundwork market score for barbershops, ranking #722 of 1,356 scored counties and #4 of 20 scored counties in West Virginia.
How Monongalia County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monongalia County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.3 | 5.3 |
| Spending per listing | $2.1M | $1.9M | $1.9M |
| Households per official establishment | 14,876 | 42,862 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +2.0% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $873 | $802 | $1,005 |
| Median household income | $65,346 | $59,608 | $80,734 |
| Groundwork market score | 49 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 19
- Annual payroll, 2023
- $803K
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 195 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Monongalia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Monongalia County
- Population, 2025 estimate
- 107,991+2.0% since 2020
- Households
- 44,629
- Median age
- 35.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.7
- Land area
- 360 sq. mi.
- People per square mile
- 298
- Median household income
- $65,346+24.6% vs. 2015–2019, before inflation
- Average household income
- $97,594
- Median home value
- $267,700
- Jobs located here
- 64,605
- Daytime population
- 128,019Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monongalia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for barbershops, numbered among those based in West Virginia, with Monongalia County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 90 | 5 | 2.2 | $4.7M | +9.2% | #12 of 1,356 |
| 2Berkeley County, WV | 69 | 20 | 3.9 | $2.3M | +13.7% | #265 of 1,356 |
| 3Putnam County, WV | 51 | 9 | 3.9 | $2.4M | −1.0% | #670 of 1,356 |
| 4Monongalia County, WV | 49 | 19 | 4.3 | $2.1M | +2.0% | #722 of 1,356 |
| 5Marion County, WV | 48 | 7 | 3.0 | $2.8M | −1.2% | #742 of 1,356 |
| 6Kanawha County, WV | 32 | 52 | 6.8 | $1.2M | −4.3% | #1,077 of 1,356 |
| 7Wayne County, WV | 30 | 6 | 3.8 | $2.1M | −4.0% | #1,093 of 1,356 |
| 8Harrison County, WV | 29 | 12 | 4.6 | $1.8M | −2.5% | #1,112 of 1,356 |
| 9Wood County, WV | 27 | 16 | 4.5 | $1.8M | −2.1% | #1,152 of 1,356 |
| 10Upshur County, WV | 23 | 5 | 5.2 | $1.5M | −0.3% | #1,187 of 1,356 |
Other business types in Monongalia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons34
- Barbershops49
- Nail salons47
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Monongalia County, WV?
Monongalia County has 19 barbershops on map listings as of September 2026. 5 of them (26%) are chain locations. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Another 28 one-person businesses have no payroll, by official counts.
How much do households in Monongalia County, WV spend on personal care products and services?
About $39M a year, or $873 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 19 barbershops on map listings, it comes to $2.1M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 44,629 households in Monongalia County and national spending patterns by income.
How does Monongalia County, WV compare with the U.S. for barbershops?
Monongalia County has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $2.1M, 9% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Monongalia County would have about 21, against 19 on map listings. There is one business with payroll in the industry for every 14,876 households, against one for every 16,589 across the U.S.
How fast is Monongalia County, WV growing?
Population estimates put Monongalia County at 107,991 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 44,629 households. Median household income in Monongalia County is $65,346, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monongalia County scores 49 for barbershops (lower middle), #722 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monongalia County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Monongalia County
Screening a site or an acquisition in Monongalia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.