Beauty and personal care · Metro area · West Virginia
Barbershops in the Huntington-Ashland, WV-KY-OH metro area
How the Huntington-Ashland, WV-KY-OH metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #297 of 387 scored metro areas
#2 of 7 scored metro areas based in West Virginia
- Listings
- 71
- 11 chain locations (15%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $123.8M
- On personal care products and services · $814 a household
- Spending per listing
- $1.7M
- 8% below the U.S.
- Listings per 10k households
- 4.7
- 11% below the U.S.
- Population, 2025
- 365,965
- −2.6% since 2020
See the barbershops around any address in the Huntington-Ashland metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Huntington-Ashland metro area scores 38 (lower middle) on the Groundwork market score for barbershops, ranking #297 of 387 scored metro areas and #2 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 71 barbershops in the Huntington-Ashland metro area. Of those, 11 are chain locations, or 15%, against 12% across the U.S. That is 4.7 per 10,000 households, 11% below the U.S. rate of 5.3.
Household spending on personal care products and services in the Huntington-Ashland metro area comes to about $123.8M a year: $814 per household, 19% below the U.S. average. That is about $1.7M of household spending for each shop on map listings, 8% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in the Huntington-Ashland metro area was 5 in 2023. That is one for every 30,433 households, against one for every 16,589 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $52K have gone to businesses classed as barber shops in the Huntington-Ashland metro area. Between 2020 and 2025, the population of the Huntington-Ashland metro area declined 2.6%, against +3.1% for the U.S.
How the Huntington-Ashland metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Huntington-Ashland metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 4.3 | 5.3 |
| Spending per listing | $1.7M | $1.9M | $1.9M |
| Households per official establishment | 30,433 | 42,862 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | −2.6% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $814 | $802 | $1,005 |
| Median household income | $60,078 | $59,608 | $80,734 |
| Groundwork market score | 38 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 27
- Annual payroll, 2023
- $837K
- One-person businesses, 2023
- 110Businesses with no payroll
- Map listings, September 2026
- 7111 chain locations
- Listings at the U.S. rate for this spending
- 66The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $52K
SBA-backed loans to businesses classed as barber shops in the Huntington-Ashland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Huntington-Ashland metro area
- Population, 2025 estimate
- 365,965−2.6% since 2020
- Households
- 152,165
- Median age
- 42.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 2,916 sq. mi.
- People per square mile
- 127
- Median household income
- $60,078
- Average household income
- $80,719
- Median home value
- $154,700
- Jobs located here
- 137,552
- Daytime population
- 362,067Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huntington-Ashland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for barbershops, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Huntington-Ashland metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 65 | 53 | 4.5 | $2M | +7.1% | #81 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 59 | 1,187 | 5.0 | $2.4M | +3.3% | #120 of 387 |
| 1Morgantown, WV | 50 | 21 | 3.7 | $2.3M | +1.3% | #191 of 387 |
| Winchester, VA-WV | 49 | 35 | 6.3 | $1.5M | +6.5% | #203 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 38 | 71 | 4.7 | $1.7M | −2.6% | #297 of 387 |
| 3Weirton-Steubenville, WV-OH | 36 | 17 | 3.4 | $2.4M | −3.6% | #304 of 387 |
| 4Wheeling, WV-OH | 33 | 22 | 3.8 | $2.2M | −3.6% | #315 of 387 |
| 5Charleston, WV | 27 | 57 | 6.5 | $1.2M | −4.7% | #345 of 387 |
| 6Parkersburg-Vienna, WV | 22 | 17 | 4.5 | $1.8M | −2.3% | #360 of 387 |
| 7Beckley, WV | 7 | 26 | 5.8 | $1.3M | −4.3% | #386 of 387 |
Other business types in the Huntington-Ashland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons47
- Barbershops38
- Nail salons46
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Huntington-Ashland, WV-KY-OH metro area?
There are 71 barbershops on map listings in the Huntington-Ashland metro area as of September 2026. 11 of them (15%) are chain locations. The listings count barbershops. Official counts show 5 businesses with payroll classed as barber shops in 2023. Another 110 one-person businesses have no payroll, by official counts.
How much do households in the Huntington-Ashland, WV-KY-OH metro area spend on personal care products and services?
About $123.8M a year, or $814 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 71 barbershops on map listings, it comes to $1.7M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 152,165 households in the Huntington-Ashland metro area and national spending patterns by income.
How does the Huntington-Ashland, WV-KY-OH metro area compare with the U.S. for barbershops?
The Huntington-Ashland metro area has 4.7 barbershops per 10,000 households, 11% below the U.S. rate of 5.3. Spending per shop is $1.7M, 8% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Huntington-Ashland metro area would have about 66, against 71 on map listings. There is one business with payroll in the industry for every 30,433 households, against one for every 16,589 across the U.S.
How fast is the Huntington-Ashland, WV-KY-OH metro area growing?
Population estimates put the Huntington-Ashland metro area at 365,965 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 152,165 households. Median household income in the Huntington-Ashland metro area is $60,078, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huntington-Ashland metro area scores 38 for barbershops (lower middle), #297 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huntington-Ashland metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Huntington-Ashland metro area
Screening a site or an acquisition in the Huntington-Ashland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.