Beauty and personal care · County · West Virginia
Barbershops in Berkeley County, WV
The barbershops in Berkeley County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #265 of 1,356 scored counties
#2 of 20 scored counties in West Virginia
- Listings
- 20
- 3 chain locations (15%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $46.6M
- On personal care products and services · $913 a household
- Spending per listing
- $2.3M
- 24% above the U.S.
- Listings per 10k households
- 3.9
- 26% below the U.S.
- Population, 2025
- 139,522
- +13.7% since 2020
See the barbershops around any address in Berkeley County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 20 barbershops in Berkeley County. 3 of them (15%) are chain locations, against 12% across the U.S. That is 3.9 per 10,000 households, 26% below the U.S. rate of 5.3.
Household spending on personal care products and services in Berkeley County comes to about $46.6M a year: $913 per household, 9% below the U.S. average. That is about $2.3M of household spending for each shop on map listings, 24% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in Berkeley County: counts under 3 aren’t published. Official counts list 33 one-person businesses without payroll.
Between 2020 and 2025, the population of Berkeley County grew 13.7%, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in Berkeley County is 69 (upper middle), #265 of 1,356 scored counties and #2 of 20 scored counties in West Virginia. That puts it in the top quarter of counties.
How Berkeley County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Berkeley County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 4.3 | 5.3 |
| Spending per listing | $2.3M | $1.9M | $1.9M |
| Households per official establishment | n/a | 42,862 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +13.7% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $913 | $802 | $1,005 |
| Median household income | $80,815 | $59,608 | $80,734 |
| Groundwork market score | 69 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 203 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Berkeley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Berkeley County
- Population, 2025 estimate
- 139,522+13.7% since 2020
- Households
- 51,021
- Median age
- 39.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 321 sq. mi.
- People per square mile
- 403
- Median household income
- $80,815+29.3% vs. 2015–2019, before inflation
- Average household income
- $98,580
- Median home value
- $266,300
- Jobs located here
- 38,190
- Daytime population
- 104,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Berkeley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for barbershops, numbered among those based in West Virginia, with Berkeley County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 90 | 5 | 2.2 | $4.7M | +9.2% | #12 of 1,356 |
| 2Berkeley County, WV | 69 | 20 | 3.9 | $2.3M | +13.7% | #265 of 1,356 |
| 3Putnam County, WV | 51 | 9 | 3.9 | $2.4M | −1.0% | #670 of 1,356 |
| 4Monongalia County, WV | 49 | 19 | 4.3 | $2.1M | +2.0% | #722 of 1,356 |
| 5Marion County, WV | 48 | 7 | 3.0 | $2.8M | −1.2% | #742 of 1,356 |
| 6Kanawha County, WV | 32 | 52 | 6.8 | $1.2M | −4.3% | #1,077 of 1,356 |
| 7Wayne County, WV | 30 | 6 | 3.8 | $2.1M | −4.0% | #1,093 of 1,356 |
| 8Harrison County, WV | 29 | 12 | 4.6 | $1.8M | −2.5% | #1,112 of 1,356 |
| 9Wood County, WV | 27 | 16 | 4.5 | $1.8M | −2.1% | #1,152 of 1,356 |
| 10Upshur County, WV | 23 | 5 | 5.2 | $1.5M | −0.3% | #1,187 of 1,356 |
Other business types in Berkeley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons74
- Barbershops69
- Nail salons70
- Spas and skin care77
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Berkeley County, WV?
Berkeley County has 20 barbershops on map listings as of September 2026. 3 of them (15%) are chain locations. The listings count barbershops. No official count is published for barber shops in Berkeley County: counts under 3 are left out. Official counts also show 33 one-person businesses without payroll.
How much do households in Berkeley County, WV spend on personal care products and services?
About $46.6M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 20 barbershops on map listings, it comes to $2.3M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 51,021 households in Berkeley County and national spending patterns by income.
How does Berkeley County, WV compare with the U.S. for barbershops?
Berkeley County has 3.9 barbershops per 10,000 households, 26% below the U.S. rate of 5.3. Spending per shop is $2.3M, 24% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Berkeley County would have about 25, against 20 on map listings.
How fast is Berkeley County, WV growing?
Population estimates put Berkeley County at 139,522 people in 2025, up 13.7% since 2020, faster than the U.S. (+3.1%). It has 51,021 households. Median household income in Berkeley County is $80,815, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Berkeley County scores 69 for barbershops (upper middle), #265 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Berkeley County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Berkeley County
Screening a site or an acquisition in Berkeley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.