Beauty and personal care · County · West Virginia
Barbershops in Putnam County, WV
How Putnam County, WV compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #670 of 1,356 scored counties
#3 of 20 scored counties in West Virginia
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.7M
- On personal care products and services · $933 a household
- Spending per listing
- $2.4M
- 28% above the U.S.
- Listings per 10k households
- 3.9
- 26% below the U.S.
- Population, 2025
- 56,885
- −1.0% since 2020
See the barbershops around any address in Putnam County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $933 per household (7% below the U.S. average), households in Putnam County spend about $21.7M a year on personal care products and services. That is about $2.4M of household spending for each shop on map listings, 28% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Putnam County has 9 barbershops on map listings as of September 2026. 3 of them (33%) are chain locations, against 12% across the U.S. That comes to 3.9 for every 10,000 households, 26% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Putnam County, since they leave out counts under 3. Official counts list 22 one-person businesses without payroll.
Between 2020 and 2025, the population of Putnam County declined 1.0%, against +3.1% for the U.S. The Groundwork market score for barbershops in Putnam County is 51 (upper middle), #670 of 1,356 scored counties and #3 of 20 scored counties in West Virginia.
How Putnam County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Putnam County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 4.3 | 5.3 |
| Spending per listing | $2.4M | $1.9M | $1.9M |
| Households per official establishment | n/a | 42,862 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | −1.0% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $933 | $802 | $1,005 |
| Median household income | $79,527 | $59,608 | $80,734 |
| Groundwork market score | 51 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Putnam County
- Population, 2025 estimate
- 56,885−1.0% since 2020
- Households
- 23,251
- Median age
- 42.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 346 sq. mi.
- People per square mile
- 165
- Median household income
- $79,527+32.3% vs. 2015–2019, before inflation
- Average household income
- $101,714
- Median home value
- $223,300
- Jobs located here
- 22,705
- Daytime population
- 55,529Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for barbershops, numbered among those based in West Virginia, with Putnam County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 90 | 5 | 2.2 | $4.7M | +9.2% | #12 of 1,356 |
| 2Berkeley County, WV | 69 | 20 | 3.9 | $2.3M | +13.7% | #265 of 1,356 |
| 3Putnam County, WV | 51 | 9 | 3.9 | $2.4M | −1.0% | #670 of 1,356 |
| 4Monongalia County, WV | 49 | 19 | 4.3 | $2.1M | +2.0% | #722 of 1,356 |
| 5Marion County, WV | 48 | 7 | 3.0 | $2.8M | −1.2% | #742 of 1,356 |
| 6Kanawha County, WV | 32 | 52 | 6.8 | $1.2M | −4.3% | #1,077 of 1,356 |
| 7Wayne County, WV | 30 | 6 | 3.8 | $2.1M | −4.0% | #1,093 of 1,356 |
| 8Harrison County, WV | 29 | 12 | 4.6 | $1.8M | −2.5% | #1,112 of 1,356 |
| 9Wood County, WV | 27 | 16 | 4.5 | $1.8M | −2.1% | #1,152 of 1,356 |
| 10Upshur County, WV | 23 | 5 | 5.2 | $1.5M | −0.3% | #1,187 of 1,356 |
Other business types in Putnam County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons68
- Barbershops51
- Nail salons36
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Putnam County, WV?
Map listings as of September 2026 show 9 barbershops in Putnam County. 3 of them (33%) are chain locations. The listings count barbershops. No official count is published for barber shops in Putnam County: counts under 3 are left out. Official counts also show 22 one-person businesses without payroll.
How much do households in Putnam County, WV spend on personal care products and services?
About $21.7M a year, or $933 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 9 barbershops on map listings, it comes to $2.4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 23,251 households in Putnam County and national spending patterns by income.
How does Putnam County, WV compare with the U.S. for barbershops?
Putnam County has 3.9 barbershops per 10,000 households, 26% below the U.S. rate of 5.3. Spending per shop is $2.4M, 28% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Putnam County would have about 12, against 9 on map listings.
How fast is Putnam County, WV growing?
Population estimates put Putnam County at 56,885 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 23,251 households. The median household income in Putnam County is $79,527 a year, in line with the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Putnam County scores 51 for barbershops (upper middle), #670 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Putnam County
Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.