Beauty and personal care · Small-town market · New Mexico
Barbershops in the Gallup, NM area
Competitor counts, household spending and official business counts for barbershops in the Gallup, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #353 of 377 scored small-town markets
#8 of 8 scored small-town markets based in New Mexico
- Listings
- 14
- 2 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.5M
- On personal care products and services · $773 a household
- Spending per listing
- $1.2M
- 37% below the U.S.
- Listings per 10k households
- 6.6
- 25% above the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the barbershops around any address in the Gallup area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Gallup area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, the Gallup area has a Groundwork market score of 13 (low): #353 of 377 scored small-town markets and #8 of 8 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Gallup area comes to about $16.5M a year: $773 per household, 23% below the U.S. average. That is about $1.2M of household spending for each shop on map listings, 37% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Gallup area has 14 barbershops on map listings as of September 2026. Of those, 2 are chain locations, or 14%, against 12% across the U.S. Per 10,000 households, that is 6.6, 25% above the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Gallup area, since they leave out counts under 3. Between 2020 and 2025, the population of the Gallup area declined 6.1%, against +3.1% for the U.S.
How the Gallup area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gallup area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 5.1 | 5.3 |
| Spending per listing | $1.2M | $1.8M | $1.9M |
| Households per official establishment | n/a | 25,376 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $773 | $913 | $1,005 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 13 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 142 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Gallup area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Gallup area
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gallup area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Gallup area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for barbershops, numbered among those based in New Mexico, with the Gallup area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 77 | 7 | 3.0 | $3.3M | +0.3% | #42 of 377 |
| 2Alamogordo, NM | 59 | 10 | 4.1 | $2.1M | +3.7% | #135 of 377 |
| 3Española, NM | 49 | 6 | 3.8 | $2.3M | −1.0% | #205 of 377 |
| 4Hobbs, NM | 40 | 17 | 6.9 | $1.4M | +0.2% | #253 of 377 |
| 5Roswell, NM | 32 | 11 | 4.6 | $1.8M | −2.7% | #299 of 377 |
| 6Silver City, NM | 23 | 6 | 5.3 | $1.5M | −3.4% | #332 of 377 |
| 7Clovis, NM | 16 | 23 | 8.8 | $936K | −3.3% | #348 of 377 |
| 8Gallup, NM | 13 | 14 | 6.6 | $1.2M | −6.1% | #353 of 377 |
Other business types in the Gallup area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons52
- Barbershops13
- Nail salons
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Gallup, NM area?
Map listings as of September 2026 show 14 barbershops in the Gallup area. 2 of them (14%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Gallup area: counts under 3 are left out. Official counts also show 24 one-person businesses without payroll.
How much do households in the Gallup, NM area spend on personal care products and services?
About $16.5M a year, or $773 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 14 barbershops on map listings, it comes to $1.2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 21,353 households in the Gallup area and national spending patterns by income.
How does the Gallup, NM area compare with the U.S. for barbershops?
The Gallup area has 6.6 barbershops per 10,000 households, 25% above the U.S. rate of 5.3. Spending per shop is $1.2M, 37% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Gallup area would have about 9, against 14 on map listings.
How fast is the Gallup, NM area growing?
Population estimates put the Gallup area at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. The median household income in the Gallup area is $47,668 a year, 41% below the U.S. median of $80,734. That rose 40.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Gallup area scores 13 for barbershops (low), #353 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gallup area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Gallup area
Screening a site or an acquisition in the Gallup area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gallup area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.