Beauty and personal care · County · New Mexico
Barbershops in Chaves County, NM
Competitor counts, household spending and official business counts for barbershops in Chaves County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,128 of 1,356 scored counties
#11 of 15 scored counties in New Mexico
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.5M
- On personal care products and services · $821 a household
- Spending per listing
- $1.8M
- 6% below the U.S.
- Listings per 10k households
- 4.6
- 13% below the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the barbershops around any address in Chaves County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, Chaves County has a Groundwork market score of 28 (lower middle): #1,128 of 1,356 scored counties and #11 of 15 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Households in Chaves County spend about $19.5M a year on personal care products and services, or $821 per household, 18% below the U.S. average. That is about $1.8M of household spending for each shop on map listings, 6% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Chaves County has 11 barbershops on map listings as of September 2026. 2 of them (18%) are chain locations, against 12% across the U.S. That is 4.6 per 10,000 households, 13% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Chaves County, since they leave out counts under 3. Population estimates show Chaves County declined 2.7% from 2020 to 2025, against +3.1% for the U.S.
How Chaves County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chaves County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 5.1 | 5.3 |
| Spending per listing | $1.8M | $1.8M | $1.9M |
| Households per official establishment | n/a | 25,376 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $821 | $913 | $1,005 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 28 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Chaves County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Chaves County
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chaves County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for barbershops, numbered among those based in New Mexico, with Chaves County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe County, NM | 77 | 20 | 2.8 | $3.6M | +1.2% | #101 of 1,356 |
| 2Eddy County, NM | 68 | 7 | 3.0 | $3.3M | +0.3% | #275 of 1,356 |
| 3Sandoval County, NM | 65 | 24 | 4.2 | $2.5M | +6.9% | #334 of 1,356 |
| 4Otero County, NM | 52 | 10 | 4.1 | $2.1M | +3.7% | #649 of 1,356 |
| 5Doña Ana County, NM | 52 | 48 | 5.7 | $1.5M | +4.1% | #660 of 1,356 |
| 6Valencia County, NM | 48 | 15 | 5.4 | $1.6M | +7.2% | #755 of 1,356 |
| 7Bernalillo County, NM | 45 | 173 | 6.1 | $1.6M | −1.4% | #835 of 1,356 |
| 8Rio Arriba County, NM | 43 | 6 | 3.8 | $2.3M | −1.0% | #873 of 1,356 |
| 9San Juan County, NM | 36 | 19 | 4.6 | $1.9M | −0.9% | #995 of 1,356 |
| 10Lea County, NM | 33 | 17 | 6.9 | $1.4M | +0.2% | #1,055 of 1,356 |
| 11Chaves County, NM | 28 | 11 | 4.6 | $1.8M | −2.7% | #1,128 of 1,356 |
Other business types in Chaves County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons52
- Barbershops28
- Nail salons44
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Chaves County, NM?
Map listings as of September 2026 show 11 barbershops in Chaves County. 2 of them (18%) are chain locations. The listings count barbershops. No official count is published for barber shops in Chaves County: counts under 3 are left out. Official counts also show 19 one-person businesses without payroll.
How much do households in Chaves County, NM spend on personal care products and services?
About $19.5M a year, or $821 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 11 barbershops on map listings, it comes to $1.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 23,712 households in Chaves County and national spending patterns by income.
How does Chaves County, NM compare with the U.S. for barbershops?
Chaves County has 4.6 barbershops per 10,000 households, 13% below the U.S. rate of 5.3. Spending per shop is $1.8M, 6% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Chaves County would have about 10, against 11 on map listings.
How fast is Chaves County, NM growing?
Population estimates put Chaves County at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. The median household income in Chaves County is $52,938 a year, 34% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chaves County scores 28 for barbershops (lower middle), #1,128 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chaves County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Chaves County
Screening a site or an acquisition in Chaves County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.