Beauty and personal care · County · New Mexico
Barbershops in Doña Ana County, NM
The barbershops in Doña Ana County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #660 of 1,356 scored counties
#5 of 15 scored counties in New Mexico
- Listings
- 48
- 10 chain locations (21%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $72M
- On personal care products and services · $849 a household
- Spending per listing
- $1.5M
- 20% below the U.S.
- Listings per 10k households
- 5.7
- 8% above the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the barbershops around any address in Doña Ana County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 48 barbershops in Doña Ana County. Chain locations make up 21% of them, against 12% across the U.S. Per 10,000 households, that is 5.7, 8% above the U.S. rate of 5.3.
Household spending on personal care products and services in Doña Ana County comes to about $72M a year: $849 per household, 16% below the U.S. average. Spread across 48 barbershops, that is $1.5M per shop, 20% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in Doña Ana County was 3 in 2023. That is one for every 28,296 households, against one for every 16,589 across the U.S. Official counts also show 105 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $7,600 has gone to businesses classed as barber shops in Doña Ana County.
Population estimates show Doña Ana County grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). For barbershops, Doña Ana County has a Groundwork market score of 52 (upper middle): #660 of 1,356 scored counties and #5 of 15 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 5.1 | 5.3 |
| Spending per listing | $1.5M | $1.8M | $1.9M |
| Households per official establishment | 28,296 | 25,376 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $849 | $913 | $1,005 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 52 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 13
- Annual payroll, 2023
- $411K
- One-person businesses, 2023
- 105Businesses with no payroll
- Map listings, September 2026
- 4810 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $7,600
SBA-backed loans to businesses classed as barber shops in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for barbershops, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe County, NM | 77 | 20 | 2.8 | $3.6M | +1.2% | #101 of 1,356 |
| 2Eddy County, NM | 68 | 7 | 3.0 | $3.3M | +0.3% | #275 of 1,356 |
| 3Sandoval County, NM | 65 | 24 | 4.2 | $2.5M | +6.9% | #334 of 1,356 |
| 4Otero County, NM | 52 | 10 | 4.1 | $2.1M | +3.7% | #649 of 1,356 |
| 5Doña Ana County, NM | 52 | 48 | 5.7 | $1.5M | +4.1% | #660 of 1,356 |
| 6Valencia County, NM | 48 | 15 | 5.4 | $1.6M | +7.2% | #755 of 1,356 |
| 7Bernalillo County, NM | 45 | 173 | 6.1 | $1.6M | −1.4% | #835 of 1,356 |
| 8Rio Arriba County, NM | 43 | 6 | 3.8 | $2.3M | −1.0% | #873 of 1,356 |
| 9San Juan County, NM | 36 | 19 | 4.6 | $1.9M | −0.9% | #995 of 1,356 |
| 10Lea County, NM | 33 | 17 | 6.9 | $1.4M | +0.2% | #1,055 of 1,356 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons66
- Barbershops52
- Nail salons66
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Doña Ana County, NM?
There are 48 barbershops on map listings in Doña Ana County as of September 2026. 10 of them (21%) are chain locations. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Another 105 one-person businesses have no payroll, by official counts.
How much do households in Doña Ana County, NM spend on personal care products and services?
About $72M a year, or $849 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 48 barbershops on map listings, it comes to $1.5M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for barbershops?
Doña Ana County has 5.7 barbershops per 10,000 households, 8% above the U.S. rate of 5.3. Spending per shop is $1.5M, 20% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Doña Ana County would have about 38, against 48 on map listings. There is one business with payroll in the industry for every 28,296 households, against one for every 16,589 across the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 52 for barbershops (upper middle), #660 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.