Beauty and personal care · County · New Mexico
Barbershops in McKinley County, NM
Competitor counts, household spending and official business counts for barbershops in McKinley County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 11 out of 100: Low
Ranked #1,298 of 1,356 scored counties
#14 of 15 scored counties in New Mexico
- Listings
- 14
- 2 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.5M
- On personal care products and services · $773 a household
- Spending per listing
- $1.2M
- 37% below the U.S.
- Listings per 10k households
- 6.6
- 25% above the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the barbershops around any address in McKinley County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
McKinley County scores 11 (low) on the Groundwork market score for barbershops, ranking #1,298 of 1,356 scored counties and #14 of 15 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 14 barbershops in McKinley County. 2 of them (14%) are chain locations, against 12% across the U.S. That comes to 6.6 for every 10,000 households, 25% above the U.S. rate of 5.3.
Household spending on personal care products and services in McKinley County comes to about $16.5M a year: $773 per household, 23% below the U.S. average. That works out to $1.2M per shop, 37% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in McKinley County: counts under 3 aren’t published. Population estimates show McKinley County declined 6.1% from 2020 to 2025, against +3.1% for the U.S.
How McKinley County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McKinley County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 5.1 | 5.3 |
| Spending per listing | $1.2M | $1.8M | $1.9M |
| Households per official establishment | n/a | 25,376 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $773 | $913 | $1,005 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 11 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 142 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in McKinley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McKinley County
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKinley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for barbershops, numbered among those based in New Mexico, with McKinley County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe County, NM | 77 | 20 | 2.8 | $3.6M | +1.2% | #101 of 1,356 |
| 2Eddy County, NM | 68 | 7 | 3.0 | $3.3M | +0.3% | #275 of 1,356 |
| 3Sandoval County, NM | 65 | 24 | 4.2 | $2.5M | +6.9% | #334 of 1,356 |
| 4Otero County, NM | 52 | 10 | 4.1 | $2.1M | +3.7% | #649 of 1,356 |
| 5Doña Ana County, NM | 52 | 48 | 5.7 | $1.5M | +4.1% | #660 of 1,356 |
| 6Valencia County, NM | 48 | 15 | 5.4 | $1.6M | +7.2% | #755 of 1,356 |
| 7Bernalillo County, NM | 45 | 173 | 6.1 | $1.6M | −1.4% | #835 of 1,356 |
| 8Rio Arriba County, NM | 43 | 6 | 3.8 | $2.3M | −1.0% | #873 of 1,356 |
| 9San Juan County, NM | 36 | 19 | 4.6 | $1.9M | −0.9% | #995 of 1,356 |
| 10Lea County, NM | 33 | 17 | 6.9 | $1.4M | +0.2% | #1,055 of 1,356 |
| 14McKinley County, NM | 11 | 14 | 6.6 | $1.2M | −6.1% | #1,298 of 1,356 |
Other business types in McKinley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons51
- Barbershops11
- Nail salons
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in McKinley County, NM?
There are 14 barbershops on map listings in McKinley County as of September 2026. 2 of them (14%) are chain locations. The listings count barbershops. No official count is published for barber shops in McKinley County: counts under 3 are left out. Official counts also show 24 one-person businesses without payroll.
How much do households in McKinley County, NM spend on personal care products and services?
About $16.5M a year, or $773 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 14 barbershops on map listings, it comes to $1.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 21,353 households in McKinley County and national spending patterns by income.
How does McKinley County, NM compare with the U.S. for barbershops?
McKinley County has 6.6 barbershops per 10,000 households, 25% above the U.S. rate of 5.3. Spending per shop is $1.2M, 37% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, McKinley County would have about 9, against 14 on map listings.
How fast is McKinley County, NM growing?
Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKinley County scores 11 for barbershops (low), #1,298 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKinley County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in McKinley County
Screening a site or an acquisition in McKinley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.