Beauty and personal care · Small-town market · New Mexico
Barbershops in the Los Alamos, NM area
The barbershops in the Los Alamos, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11.3M
- On personal care products and services · $1,370 a household
- Spending per listing
- $3.8M
- Twice the U.S.
- Listings per 10k households
- 3.6
- 32% below the U.S.
- Population, 2025
- 19,407
- 0.0% since 2020
See the barbershops around any address in the Los Alamos area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Los Alamos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Los Alamos area comes to about $11.3M a year: $1,370 per household, 36% above the U.S. average. That is about $3.8M of household spending for each shop on map listings, twice the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 3 barbershops on map listings in the Los Alamos area as of September 2026. That comes to 3.6 for every 10,000 households, 32% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Los Alamos area, since they leave out counts under 3. Official counts list 3 one-person businesses without payroll.
Between 2020 and 2025, the population of the Los Alamos area held about level, against +3.1% for the U.S. With 3 barbershops on map listings, the Los Alamos area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Los Alamos area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Los Alamos area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 5.1 | 5.3 |
| Spending per listing | $3.8M | $1.8M | $1.9M |
| Households per official establishment | n/a | 25,376 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | 0.0% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $1,370 | $913 | $1,005 |
| Median household income | $147,139 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Los Alamos area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Los Alamos area
- Population, 2025 estimate
- 19,4070.0% since 2020
- Households
- 8,247
- Median age
- 40.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 109 sq. mi.
- People per square mile
- 178
- Median household income
- $147,139+21.3% vs. 2015–2019, before inflation
- Average household income
- $170,885
- Median home value
- $495,800
- Jobs located here
- 20,699
- Daytime population
- 29,150Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Los Alamos area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Los Alamos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for barbershops, numbered among those based in New Mexico, with the Los Alamos area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 77 | 7 | 3.0 | $3.3M | +0.3% | #42 of 377 |
| 2Alamogordo, NM | 59 | 10 | 4.1 | $2.1M | +3.7% | #135 of 377 |
| 3Española, NM | 49 | 6 | 3.8 | $2.3M | −1.0% | #205 of 377 |
| 4Hobbs, NM | 40 | 17 | 6.9 | $1.4M | +0.2% | #253 of 377 |
| 5Roswell, NM | 32 | 11 | 4.6 | $1.8M | −2.7% | #299 of 377 |
| 6Silver City, NM | 23 | 6 | 5.3 | $1.5M | −3.4% | #332 of 377 |
| 7Clovis, NM | 16 | 23 | 8.8 | $936K | −3.3% | #348 of 377 |
| 8Gallup, NM | 13 | 14 | 6.6 | $1.2M | −6.1% | #353 of 377 |
| Los Alamos, NM | Not scored | 3 | 3.6 | $3.8M | 0.0% |
Other business types in the Los Alamos area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons68
- Barbershops
- Nail salons
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Los Alamos, NM area?
As of September 2026, map listings count 3 barbershops in the Los Alamos area. The listings count barbershops. No official count is published for barber shops in the Los Alamos area: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.
How much do households in the Los Alamos, NM area spend on personal care products and services?
About $11.3M a year, or $1,370 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 3 barbershops on map listings, it comes to $3.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 8,247 households in the Los Alamos area and national spending patterns by income.
How does the Los Alamos, NM area compare with the U.S. for barbershops?
The Los Alamos area has 3.6 barbershops per 10,000 households, 32% below the U.S. rate of 5.3. Spending per shop is $3.8M, twice the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Los Alamos area would have about 6, against 3 on map listings.
How fast is the Los Alamos, NM area growing?
Population estimates put the Los Alamos area at 19,407 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 8,247 households. The median household income in the Los Alamos area is $147,139 a year, 82% above the U.S. median of $80,734. That rose 21.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Los Alamos area has no market score for barbershops: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Los Alamos area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Los Alamos area
Screening a site or an acquisition in the Los Alamos area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Los Alamos area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.