Beauty and personal care · County · New Mexico
Barbershops in Valencia County, NM
The barbershops in Valencia County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #755 of 1,356 scored counties
#6 of 15 scored counties in New Mexico
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $24M
- On personal care products and services · $868 a household
- Spending per listing
- $1.6M
- 15% below the U.S.
- Listings per 10k households
- 5.4
- 2% above the U.S.
- Population, 2025
- 82,013
- +7.2% since 2020
See the barbershops around any address in Valencia County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Valencia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $868 per household (14% below the U.S. average), households in Valencia County spend about $24M a year on personal care products and services. That is about $1.6M of household spending for each shop on map listings, 15% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 15 barbershops on map listings in Valencia County as of September 2026. Of those, 3 are chain locations, or 20%, against 12% across the U.S. That is 5.4 per 10,000 households, 2% above the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Valencia County, since they leave out counts under 3. Official counts list 37 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as barber shops in Valencia County.
Between 2020 and 2025, the population of Valencia County grew 7.2%, faster than the U.S. (+3.1%). For barbershops, Valencia County has a Groundwork market score of 48 (lower middle): #755 of 1,356 scored counties and #6 of 15 scored counties in New Mexico.
How Valencia County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Valencia County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 5.1 | 5.3 |
| Spending per listing | $1.6M | $1.8M | $1.9M |
| Households per official establishment | n/a | 25,376 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +7.2% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $868 | $913 | $1,005 |
| Median household income | $58,933 | $64,059 | $80,734 |
| Groundwork market score | 48 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as barber shops in Valencia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Valencia County
- Population, 2025 estimate
- 82,013+7.2% since 2020
- Households
- 27,583
- Median age
- 40.7
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.2
- Land area
- 1,067 sq. mi.
- People per square mile
- 74
- Median household income
- $58,933+20.4% vs. 2015–2019, before inflation
- Average household income
- $79,665
- Median home value
- $223,000
- Jobs located here
- 16,710
- Daytime population
- 63,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Valencia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Valencia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for barbershops, numbered among those based in New Mexico, with Valencia County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe County, NM | 77 | 20 | 2.8 | $3.6M | +1.2% | #101 of 1,356 |
| 2Eddy County, NM | 68 | 7 | 3.0 | $3.3M | +0.3% | #275 of 1,356 |
| 3Sandoval County, NM | 65 | 24 | 4.2 | $2.5M | +6.9% | #334 of 1,356 |
| 4Otero County, NM | 52 | 10 | 4.1 | $2.1M | +3.7% | #649 of 1,356 |
| 5Doña Ana County, NM | 52 | 48 | 5.7 | $1.5M | +4.1% | #660 of 1,356 |
| 6Valencia County, NM | 48 | 15 | 5.4 | $1.6M | +7.2% | #755 of 1,356 |
| 7Bernalillo County, NM | 45 | 173 | 6.1 | $1.6M | −1.4% | #835 of 1,356 |
| 8Rio Arriba County, NM | 43 | 6 | 3.8 | $2.3M | −1.0% | #873 of 1,356 |
| 9San Juan County, NM | 36 | 19 | 4.6 | $1.9M | −0.9% | #995 of 1,356 |
| 10Lea County, NM | 33 | 17 | 6.9 | $1.4M | +0.2% | #1,055 of 1,356 |
Other business types in Valencia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons74
- Barbershops48
- Nail salons75
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Valencia County, NM?
As of September 2026, map listings count 15 barbershops in Valencia County. 3 of them (20%) are chain locations. The listings count barbershops. No official count is published for barber shops in Valencia County: counts under 3 are left out. Official counts also show 37 one-person businesses without payroll.
How much do households in Valencia County, NM spend on personal care products and services?
About $24M a year, or $868 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 15 barbershops on map listings, it comes to $1.6M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 27,583 households in Valencia County and national spending patterns by income.
How does Valencia County, NM compare with the U.S. for barbershops?
Valencia County has 5.4 barbershops per 10,000 households, 2% above the U.S. rate of 5.3. Spending per shop is $1.6M, 15% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Valencia County would have about 13, against 15 on map listings.
How fast is Valencia County, NM growing?
Population estimates put Valencia County at 82,013 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 27,583 households. The median household income in Valencia County is $58,933 a year, 27% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Valencia County scores 48 for barbershops (lower middle), #755 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Valencia County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Valencia County
Screening a site or an acquisition in Valencia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Valencia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.