Beauty and personal care · Small-town market · Missouri
Barbershops in the Farmington, MO area
The barbershops in the Farmington, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #176 of 377 scored small-town markets
#4 of 12 scored small-town markets based in Missouri
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.4M
- On personal care products and services · $861 a household
- Spending per listing
- $1.9M
- 3% above the U.S.
- Listings per 10k households
- 4.4
- 17% below the U.S.
- Population, 2025
- 67,809
- +2.1% since 2020
See the barbershops around any address in the Farmington area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 barbershops in the Farmington area. Of those, 2 are chain locations, or 18%, against 12% across the U.S. Per 10,000 households, that is 4.4, 17% below the U.S. rate of 5.3.
At $861 per household (14% below the U.S. average), households in the Farmington area spend about $21.4M a year on personal care products and services. That works out to $1.9M per shop, 3% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Farmington area: counts under 3 aren’t published. Official counts list 14 one-person businesses without payroll.
Between 2020 and 2025, the population of the Farmington area grew 2.1%, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in the Farmington area is 53 (upper middle), #176 of 377 scored small-town markets and #4 of 12 scored small-town markets based in Missouri.
How the Farmington area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Farmington area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 4.6 | 5.3 |
| Spending per listing | $1.9M | $2.1M | $1.9M |
| Households per official establishment | n/a | 19,750 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +42.7% | +28.5% |
| Population growth, 2020–2025 | +2.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $861 | $970 | $1,005 |
| Median household income | $57,477 | $70,702 | $80,734 |
| Groundwork market score | 53 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Farmington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Farmington area
- Population, 2025 estimate
- 67,809+2.1% since 2020
- Households
- 24,816
- Median age
- 39.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 452 sq. mi.
- People per square mile
- 148
- Median household income
- $57,477+23.7% vs. 2015–2019, before inflation
- Average household income
- $75,389
- Median home value
- $169,300
- Jobs located here
- 22,334
- Daytime population
- 62,711Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Farmington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for barbershops, numbered among those based in Missouri (a market based in another state is listed without a number), with the Farmington area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quincy, IL-MO | 65 | 8 | 2.6 | $3.5M | −2.0% | #98 of 377 |
| 1Sedalia, MO | 59 | 7 | 4.1 | $2.1M | +2.9% | #134 of 377 |
| 2Branson, MO | 56 | 9 | 3.9 | $2.2M | +1.7% | #156 of 377 |
| 3Sikeston, MO | 54 | 7 | 3.5 | $2.4M | −0.3% | #165 of 377 |
| 4Farmington, MO | 53 | 11 | 4.4 | $1.9M | +2.1% | #176 of 377 |
| 5Warrensburg, MO | 51 | 11 | 5.2 | $1.8M | +4.9% | #196 of 377 |
| 6Lebanon, MO | 46 | 7 | 4.8 | $1.7M | +2.5% | #222 of 377 |
| 7Rolla, MO | 46 | 9 | 5.2 | $1.7M | +1.6% | #223 of 377 |
| 8West Plains, MO | 38 | 9 | 5.6 | $1.4M | +2.5% | #266 of 377 |
| 9Fort Leonard Wood, MO | 34 | 15 | 8.9 | $1M | +0.8% | #290 of 377 |
Other business types in the Farmington area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons69
- Barbershops53
- Nail salons51
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Farmington, MO area?
There are 11 barbershops on map listings in the Farmington area as of September 2026. 2 of them (18%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Farmington area: counts under 3 are left out. Official counts also show 14 one-person businesses without payroll.
How much do households in the Farmington, MO area spend on personal care products and services?
About $21.4M a year, or $861 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 11 barbershops on map listings, it comes to $1.9M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 24,816 households in the Farmington area and national spending patterns by income.
How does the Farmington, MO area compare with the U.S. for barbershops?
The Farmington area has 4.4 barbershops per 10,000 households, 17% below the U.S. rate of 5.3. Spending per shop is $1.9M, 3% above the U.S. figure of $1.9M. The count on map listings matches the U.S. ratio of barbershops to household spending.
How fast is the Farmington, MO area growing?
Population estimates put the Farmington area at 67,809 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 24,816 households. Median household income in the Farmington area is $57,477, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Farmington area scores 53 for barbershops (upper middle), #176 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Farmington area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Farmington area
Screening a site or an acquisition in the Farmington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.