Beauty and personal care · County · Missouri
Barbershops in Clay County, MO
The barbershops in Clay County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #316 of 1,356 scored counties
#9 of 33 scored counties in Missouri
- Listings
- 51
- 7 chain locations (14%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $108.4M
- On personal care products and services · $1,061 a household
- Spending per listing
- $2.1M
- 13% above the U.S.
- Listings per 10k households
- 5.0
- 6% below the U.S.
- Population, 2025
- 265,032
- +4.3% since 2020
See the barbershops around any address in Clay County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 51 barbershops in Clay County. Chain locations make up 14% of them, against 12% across the U.S. That comes to 5.0 for every 10,000 households, 6% below the U.S. rate of 5.3.
Households in Clay County spend about $108.4M a year on personal care products and services, or $1,061 per household, 6% above the U.S. average. That works out to $2.1M per shop, 13% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 6 businesses with payroll in Clay County classed as barber shops. That is one for every 17,029 households, against one for every 16,589 across the U.S. Official counts list 82 one-person businesses without payroll.
Between 2020 and 2025, the population of Clay County grew 4.3%, faster than the U.S. (+3.1%). Clay County scores 66 (upper middle) on the Groundwork market score for barbershops, ranking #316 of 1,356 scored counties and #9 of 33 scored counties in Missouri. That puts it in the top quarter of counties.
How Clay County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 4.6 | 5.3 |
| Spending per listing | $2.1M | $2.1M | $1.9M |
| Households per official establishment | 17,029 | 19,750 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +42.7% | +28.5% |
| Population growth, 2020–2025 | +4.3% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,061 | $970 | $1,005 |
| Median household income | $88,468 | $70,702 | $80,734 |
| Groundwork market score | 66 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 25
- Annual payroll, 2023
- $747K
- One-person businesses, 2023
- 82Businesses with no payroll
- Map listings, September 2026
- 517 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 265,032+4.3% since 2020
- Households
- 102,171
- Median age
- 38.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 398 sq. mi.
- People per square mile
- 649
- Median household income
- $88,468+25.5% vs. 2015–2019, before inflation
- Average household income
- $108,962
- Median home value
- $275,600
- Jobs located here
- 117,697
- Daytime population
- 242,115Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for barbershops, numbered among those based in Missouri, with Clay County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 83 | 12 | 3.4 | $3M | +8.3% | #50 of 1,356 |
| 2Cass County, MO | 82 | 16 | 3.7 | $2.9M | +7.1% | #56 of 1,356 |
| 3Jefferson County, MO | 78 | 25 | 2.8 | $3.6M | +2.7% | #91 of 1,356 |
| 4St. Charles County, MO | 77 | 67 | 4.2 | $2.8M | +4.9% | #109 of 1,356 |
| 5Newton County, MO | 74 | 7 | 3.2 | $2.9M | +6.1% | #153 of 1,356 |
| 6Cole County, MO | 70 | 10 | 3.2 | $3.1M | +1.7% | #228 of 1,356 |
| 7St. Louis County, MO | 70 | 163 | 3.9 | $2.7M | −1.2% | #233 of 1,356 |
| 8Platte County, MO | 68 | 19 | 4.3 | $2.6M | +6.7% | #280 of 1,356 |
| 9Clay County, MO | 66 | 51 | 5.0 | $2.1M | +4.3% | #316 of 1,356 |
| 10Franklin County, MO | 65 | 11 | 2.6 | $3.8M | +3.1% | #325 of 1,356 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons71
- Barbershops66
- Nail salons49
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Clay County, MO?
Clay County has 51 barbershops on map listings as of September 2026. 7 of them (14%) are chain locations. The listings count barbershops. Official counts show 6 businesses with payroll classed as barber shops in 2023. Official counts also show 82 one-person businesses without payroll.
How much do households in Clay County, MO spend on personal care products and services?
About $108.4M a year, or $1,061 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 51 barbershops on map listings, it comes to $2.1M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 102,171 households in Clay County and national spending patterns by income.
How does Clay County, MO compare with the U.S. for barbershops?
Clay County has 5.0 barbershops per 10,000 households, 6% below the U.S. rate of 5.3. Spending per shop is $2.1M, 13% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Clay County would have about 58, against 51 on map listings. There is one business with payroll in the industry for every 17,029 households, against one for every 16,589 across the U.S.
How fast is Clay County, MO growing?
Population estimates put Clay County at 265,032 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 102,171 households. Median household income in Clay County is $88,468, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 66 for barbershops (upper middle), #316 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.