Beauty and personal care · Small-town market · Missouri
Barbershops in the Moberly, MO area
How the Moberly, MO area compares with other small-town markets and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #325 of 377 scored small-town markets
#10 of 12 scored small-town markets based in Missouri
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.8M
- On personal care products and services · $842 a household
- Spending per listing
- $973K
- 48% below the U.S.
- Listings per 10k households
- 8.7
- 64% above the U.S.
- Population, 2025
- 24,513
- +0.2% since 2020
See the barbershops around any address in the Moberly area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, the Moberly area has a Groundwork market score of 26 (lower middle): #325 of 377 scored small-town markets and #10 of 12 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Households in the Moberly area spend about $7.8M a year on personal care products and services, or $842 per household, 16% below the U.S. average. Spread across 8 barbershops, that is $973K per shop, 48% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 8 barbershops on map listings in the Moberly area as of September 2026. None of them are chain locations, against 12% across the U.S. That comes to 8.7 for every 10,000 households, 64% above the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Moberly area, since they leave out counts under 3. Population estimates put the population change in the Moberly area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%).
How the Moberly area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moberly area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 4.6 | 5.3 |
| Spending per listing | $973K | $2.1M | $1.9M |
| Households per official establishment | n/a | 19,750 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +42.7% | +28.5% |
| Population growth, 2020–2025 | +0.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $842 | $970 | $1,005 |
| Median household income | $53,033 | $70,702 | $80,734 |
| Groundwork market score | 26 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Moberly area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moberly area
- Population, 2025 estimate
- 24,513+0.2% since 2020
- Households
- 9,247
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 483 sq. mi.
- People per square mile
- 50
- Median household income
- $53,033+11.1% vs. 2015–2019, before inflation
- Average household income
- $72,273
- Median home value
- $159,300
- Jobs located here
- 8,934
- Daytime population
- 23,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moberly area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for barbershops, numbered among those based in Missouri (a market based in another state is listed without a number), with the Moberly area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quincy, IL-MO | 65 | 8 | 2.6 | $3.5M | −2.0% | #98 of 377 |
| 1Sedalia, MO | 59 | 7 | 4.1 | $2.1M | +2.9% | #134 of 377 |
| 2Branson, MO | 56 | 9 | 3.9 | $2.2M | +1.7% | #156 of 377 |
| 3Sikeston, MO | 54 | 7 | 3.5 | $2.4M | −0.3% | #165 of 377 |
| 4Farmington, MO | 53 | 11 | 4.4 | $1.9M | +2.1% | #176 of 377 |
| 5Warrensburg, MO | 51 | 11 | 5.2 | $1.8M | +4.9% | #196 of 377 |
| 6Lebanon, MO | 46 | 7 | 4.8 | $1.7M | +2.5% | #222 of 377 |
| 7Rolla, MO | 46 | 9 | 5.2 | $1.7M | +1.6% | #223 of 377 |
| 8West Plains, MO | 38 | 9 | 5.6 | $1.4M | +2.5% | #266 of 377 |
| 9Fort Leonard Wood, MO | 34 | 15 | 8.9 | $1M | +0.8% | #290 of 377 |
| 10Moberly, MO | 26 | 8 | 8.7 | $973K | +0.2% | #325 of 377 |
Other business types in the Moberly area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons34
- Barbershops26
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Moberly, MO area?
As of September 2026, map listings count 8 barbershops in the Moberly area. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in the Moberly area: counts under 3 are left out. Official counts also show 6 one-person businesses without payroll.
How much do households in the Moberly, MO area spend on personal care products and services?
About $7.8M a year, or $842 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 8 barbershops on map listings, it comes to $973K per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 9,247 households in the Moberly area and national spending patterns by income.
How does the Moberly, MO area compare with the U.S. for barbershops?
The Moberly area has 8.7 barbershops per 10,000 households, 64% above the U.S. rate of 5.3. Spending per shop is $973K, 48% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Moberly area would have about 4, against 8 on map listings.
How fast is the Moberly, MO area growing?
Population estimates put the Moberly area at 24,513 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,247 households. The median household income in the Moberly area is $53,033 a year, 34% below the U.S. median of $80,734. That rose 11.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moberly area scores 26 for barbershops (lower middle), #325 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moberly area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Moberly area
Screening a site or an acquisition in the Moberly area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.