Beauty and personal care · County · Missouri
Barbershops in St. Louis County, MO
The barbershops in St. Louis County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #233 of 1,356 scored counties
#7 of 33 scored counties in Missouri
- Listings
- 163
- 36 chain locations (22%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $447.8M
- On personal care products and services · $1,082 a household
- Spending per listing
- $2.7M
- 46% above the U.S.
- Listings per 10k households
- 3.9
- 26% below the U.S.
- Population, 2025
- 990,911
- −1.2% since 2020
See the barbershops around any address in St. Louis County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in St. Louis County comes to about $447.8M a year: $1,082 per household, 8% above the U.S. average. Spread across 163 barbershops, that is $2.7M per shop, 46% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
St. Louis County has 163 barbershops on map listings as of September 2026. Chain locations make up 22% of them, against 12% across the U.S. Per 10,000 households, that is 3.9, 26% below the U.S. rate of 5.3.
Official counts show 16 businesses with payroll classed as barber shops in St. Louis County in 2023. That is one for every 25,866 households, against one for every 16,589 across the U.S. Official counts also show 410 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $801K have gone to businesses classed as barber shops in St. Louis County.
Between 2020 and 2025, the population of St. Louis County declined 1.2%, against +3.1% for the U.S. The Groundwork market score for barbershops in St. Louis County is 70 (upper middle), #233 of 1,356 scored counties and #7 of 33 scored counties in Missouri. That puts it in the top quarter of counties.
How St. Louis County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Louis County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 4.6 | 5.3 |
| Spending per listing | $2.7M | $2.1M | $1.9M |
| Households per official establishment | 25,866 | 19,750 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +42.7% | +28.5% |
| Population growth, 2020–2025 | −1.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,082 | $970 | $1,005 |
| Median household income | $82,936 | $70,702 | $80,734 |
| Groundwork market score | 70 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 16
- Employees, 2023
- 79
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- 410Businesses with no payroll
- Map listings, September 2026
- 16336 chain locations
- Listings at the U.S. rate for this spending
- 238The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $801K
SBA-backed loans to businesses classed as barber shops in St. Louis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Louis County
- Population, 2025 estimate
- 990,911−1.2% since 2020
- Households
- 413,849
- Median age
- 41.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 509 sq. mi.
- People per square mile
- 1,958
- Median household income
- $82,936+23.0% vs. 2015–2019, before inflation
- Average household income
- $123,036
- Median home value
- $276,800
- Jobs located here
- 655,776
- Daytime population
- 1,175,839Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Louis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for barbershops, numbered among those based in Missouri, with St. Louis County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 83 | 12 | 3.4 | $3M | +8.3% | #50 of 1,356 |
| 2Cass County, MO | 82 | 16 | 3.7 | $2.9M | +7.1% | #56 of 1,356 |
| 3Jefferson County, MO | 78 | 25 | 2.8 | $3.6M | +2.7% | #91 of 1,356 |
| 4St. Charles County, MO | 77 | 67 | 4.2 | $2.8M | +4.9% | #109 of 1,356 |
| 5Newton County, MO | 74 | 7 | 3.2 | $2.9M | +6.1% | #153 of 1,356 |
| 6Cole County, MO | 70 | 10 | 3.2 | $3.1M | +1.7% | #228 of 1,356 |
| 7St. Louis County, MO | 70 | 163 | 3.9 | $2.7M | −1.2% | #233 of 1,356 |
| 8Platte County, MO | 68 | 19 | 4.3 | $2.6M | +6.7% | #280 of 1,356 |
| 9Clay County, MO | 66 | 51 | 5.0 | $2.1M | +4.3% | #316 of 1,356 |
| 10Franklin County, MO | 65 | 11 | 2.6 | $3.8M | +3.1% | #325 of 1,356 |
Other business types in St. Louis County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons45
- Barbershops70
- Nail salons43
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in St. Louis County, MO?
Map listings as of September 2026 show 163 barbershops in St. Louis County. 36 of them (22%) are chain locations. The listings count barbershops. Official counts show 16 businesses with payroll classed as barber shops in 2023. Another 410 one-person businesses have no payroll, by official counts.
How much do households in St. Louis County, MO spend on personal care products and services?
About $447.8M a year, or $1,082 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 163 barbershops on map listings, it comes to $2.7M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 413,849 households in St. Louis County and national spending patterns by income.
How does St. Louis County, MO compare with the U.S. for barbershops?
St. Louis County has 3.9 barbershops per 10,000 households, 26% below the U.S. rate of 5.3. Spending per shop is $2.7M, 46% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, St. Louis County would have about 238, against 163 on map listings. There is one business with payroll in the industry for every 25,866 households, against one for every 16,589 across the U.S.
How fast is St. Louis County, MO growing?
Population estimates put St. Louis County at 990,911 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 413,849 households. The median household income in St. Louis County is $82,936 a year, 3% above the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis County scores 70 for barbershops (upper middle), #233 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Louis County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in St. Louis County
Screening a site or an acquisition in St. Louis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.