Beauty and personal care · Small-town market · Missouri
Barbershops in the Warrensburg, MO area
How the Warrensburg, MO area compares with other small-town markets and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #196 of 377 scored small-town markets
#5 of 12 scored small-town markets based in Missouri
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $19.4M
- On personal care products and services · $921 a household
- Spending per listing
- $1.8M
- 6% below the U.S.
- Listings per 10k households
- 5.2
- 2% below the U.S.
- Population, 2025
- 56,670
- +4.9% since 2020
See the barbershops around any address in the Warrensburg area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 barbershops in the Warrensburg area. None of them are chain locations, against 12% across the U.S. Per 10,000 households, that is 5.2, 2% below the U.S. rate of 5.3.
Household spending on personal care products and services in the Warrensburg area comes to about $19.4M a year: $921 per household, 8% below the U.S. average. That works out to $1.8M per shop, 6% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in the Warrensburg area was 4 in 2023. That is one for every 5,272 households, against one for every 16,589 across the U.S. Official counts also show 10 one-person businesses without payroll.
Population estimates show the Warrensburg area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in the Warrensburg area is 51 (upper middle), #196 of 377 scored small-town markets and #5 of 12 scored small-town markets based in Missouri.
How the Warrensburg area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Warrensburg area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 4.6 | 5.3 |
| Spending per listing | $1.8M | $2.1M | $1.9M |
| Households per official establishment | 5,272 | 19,750 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +42.7% | +28.5% |
| Population growth, 2020–2025 | +4.9% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $921 | $970 | $1,005 |
| Median household income | $67,272 | $70,702 | $80,734 |
| Groundwork market score | 51 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 16
- Annual payroll, 2023
- $608K
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Warrensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Warrensburg area
- Population, 2025 estimate
- 56,670+4.9% since 2020
- Households
- 21,087
- Median age
- 34.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 829 sq. mi.
- People per square mile
- 66
- Median household income
- $67,272+21.7% vs. 2015–2019, before inflation
- Average household income
- $83,022
- Median home value
- $235,700
- Jobs located here
- 15,260
- Daytime population
- 47,747Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Warrensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for barbershops, numbered among those based in Missouri (a market based in another state is listed without a number), with the Warrensburg area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quincy, IL-MO | 65 | 8 | 2.6 | $3.5M | −2.0% | #98 of 377 |
| 1Sedalia, MO | 59 | 7 | 4.1 | $2.1M | +2.9% | #134 of 377 |
| 2Branson, MO | 56 | 9 | 3.9 | $2.2M | +1.7% | #156 of 377 |
| 3Sikeston, MO | 54 | 7 | 3.5 | $2.4M | −0.3% | #165 of 377 |
| 4Farmington, MO | 53 | 11 | 4.4 | $1.9M | +2.1% | #176 of 377 |
| 5Warrensburg, MO | 51 | 11 | 5.2 | $1.8M | +4.9% | #196 of 377 |
| 6Lebanon, MO | 46 | 7 | 4.8 | $1.7M | +2.5% | #222 of 377 |
| 7Rolla, MO | 46 | 9 | 5.2 | $1.7M | +1.6% | #223 of 377 |
| 8West Plains, MO | 38 | 9 | 5.6 | $1.4M | +2.5% | #266 of 377 |
| 9Fort Leonard Wood, MO | 34 | 15 | 8.9 | $1M | +0.8% | #290 of 377 |
Other business types in the Warrensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons76
- Barbershops51
- Nail salons58
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Warrensburg, MO area?
There are 11 barbershops on map listings in the Warrensburg area as of September 2026. None of them are chain locations. The listings count barbershops. Official counts show 4 businesses with payroll classed as barber shops in 2023. Another 10 one-person businesses have no payroll, by official counts.
How much do households in the Warrensburg, MO area spend on personal care products and services?
About $19.4M a year, or $921 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 11 barbershops on map listings, it comes to $1.8M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 21,087 households in the Warrensburg area and national spending patterns by income.
How does the Warrensburg, MO area compare with the U.S. for barbershops?
The Warrensburg area has 5.2 barbershops per 10,000 households, 2% below the U.S. rate of 5.3. Spending per shop is $1.8M, 6% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Warrensburg area would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 5,272 households, against one for every 16,589 across the U.S.
How fast is the Warrensburg, MO area growing?
Population estimates put the Warrensburg area at 56,670 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 21,087 households. Median household income in the Warrensburg area is $67,272, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Warrensburg area scores 51 for barbershops (upper middle), #196 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Warrensburg area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Warrensburg area
Screening a site or an acquisition in the Warrensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.