Beauty and personal care · County · Missouri
Barbershops in St. Louis city, MO
The barbershops in St. Louis city, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #1,222 of 1,356 scored counties
#29 of 33 scored counties in Missouri
- Listings
- 97
- 5 chain locations (5%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $127.8M
- On personal care products and services · $882 a household
- Spending per listing
- $1.3M
- 30% below the U.S.
- Listings per 10k households
- 6.7
- 26% above the U.S.
- Population, 2025
- 278,144
- −7.4% since 2020
See the barbershops around any address in St. Louis city
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in St. Louis city is 20 (low), #1,222 of 1,356 scored counties and #29 of 33 scored counties in Missouri. That puts it in the bottom quarter of counties.
Households in St. Louis city spend about $127.8M a year on personal care products and services, or $882 per household, 12% below the U.S. average. That works out to $1.3M per shop, 30% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 97 barbershops on map listings in St. Louis city as of September 2026. 5 of them (5%) are chain locations, against 12% across the U.S. That is 6.7 per 10,000 households, 26% above the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in St. Louis city, since they leave out counts under 3. Since fiscal 2022, 3 SBA-backed loans worth $527K have gone to businesses classed as barber shops in St. Louis city. Between 2020 and 2025, the population of St. Louis city declined 7.4%, against +3.1% for the U.S.
How St. Louis city compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Louis city | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 4.6 | 5.3 |
| Spending per listing | $1.3M | $2.1M | $1.9M |
| Households per official establishment | n/a | 19,750 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +42.7% | +28.5% |
| Population growth, 2020–2025 | −7.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $882 | $970 | $1,005 |
| Median household income | $56,160 | $70,702 | $80,734 |
| Groundwork market score | 20 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 219Businesses with no payroll
- Map listings, September 2026
- 975 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $527K
SBA-backed loans to businesses classed as barber shops in St. Louis city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Louis city
- Population, 2025 estimate
- 278,144−7.4% since 2020
- Households
- 144,891
- Median age
- 38.2
- Homes lived in by their owners
- 45%
- Vehicles per household
- 1.3
- Land area
- 62 sq. mi.
- People per square mile
- 4,675
- Median household income
- $56,160+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,764
- Median home value
- $197,500
- Jobs located here
- 229,379
- Daytime population
- 378,059Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Louis city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for barbershops, numbered among those based in Missouri, with St. Louis city marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 83 | 12 | 3.4 | $3M | +8.3% | #50 of 1,356 |
| 2Cass County, MO | 82 | 16 | 3.7 | $2.9M | +7.1% | #56 of 1,356 |
| 3Jefferson County, MO | 78 | 25 | 2.8 | $3.6M | +2.7% | #91 of 1,356 |
| 4St. Charles County, MO | 77 | 67 | 4.2 | $2.8M | +4.9% | #109 of 1,356 |
| 5Newton County, MO | 74 | 7 | 3.2 | $2.9M | +6.1% | #153 of 1,356 |
| 6Cole County, MO | 70 | 10 | 3.2 | $3.1M | +1.7% | #228 of 1,356 |
| 7St. Louis County, MO | 70 | 163 | 3.9 | $2.7M | −1.2% | #233 of 1,356 |
| 8Platte County, MO | 68 | 19 | 4.3 | $2.6M | +6.7% | #280 of 1,356 |
| 9Clay County, MO | 66 | 51 | 5.0 | $2.1M | +4.3% | #316 of 1,356 |
| 10Franklin County, MO | 65 | 11 | 2.6 | $3.8M | +3.1% | #325 of 1,356 |
| 29St. Louis city, MO | 20 | 97 | 6.7 | $1.3M | −7.4% | #1,222 of 1,356 |
Other business types in St. Louis city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons43
- Barbershops20
- Nail salons58
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in St. Louis city, MO?
As of September 2026, map listings count 97 barbershops in St. Louis city. 5 of them (5%) are chain locations. The listings count barbershops. No official count is published for barber shops in St. Louis city: counts under 3 are left out. Official counts also show 219 one-person businesses without payroll.
How much do households in St. Louis city, MO spend on personal care products and services?
About $127.8M a year, or $882 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 97 barbershops on map listings, it comes to $1.3M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 144,891 households in St. Louis city and national spending patterns by income.
How does St. Louis city, MO compare with the U.S. for barbershops?
St. Louis city has 6.7 barbershops per 10,000 households, 26% above the U.S. rate of 5.3. Spending per shop is $1.3M, 30% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, St. Louis city would have about 68, against 97 on map listings.
How fast is St. Louis city, MO growing?
Population estimates put St. Louis city at 278,144 people in 2025, down 7.4% since 2020, against +3.1% for the U.S. It has 144,891 households. The median household income in St. Louis city is $56,160 a year, 30% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis city scores 20 for barbershops (low), #1,222 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Louis city. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in St. Louis city
Screening a site or an acquisition in St. Louis city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.