Groundwork

Real estate · County · New Mexico

Real estate agents and brokers in Sierra County, NM

Competitor counts, household spending and official business counts for real estate agents and brokers in Sierra County, NM, set against other counties and the U.S.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #1,027 of 2,176 scored counties
#17 of 25 scored counties in New Mexico

Listings
7
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$75.4M
On rent and homeowner costs · $13,857 a household
Housing spending per listing (U.S. = 100)
198
98% above the U.S.
Listings per 10k households
12.9
58% below the U.S.
Population, 2025
11,395
−1.4% since 2020

See the real estate agents and brokers around any address in Sierra County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on rent and homeowner costs in Sierra County comes to about $75.4M a year: $13,857 per household, 17% below the U.S. average. Housing spending per office is 98% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 7 real estate agents and brokers on map listings in Sierra County as of September 2026. None of them are chain locations, against 4% across the U.S. That comes to 12.9 for every 10,000 households, 58% below the U.S. rate of 30.6.

Official counts don’t publish a figure for offices of real estate agents and brokers in Sierra County, since they leave out counts under 3.

Population estimates put the population change in Sierra County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. Sierra County scores 50 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #1,027 of 2,176 scored counties and #17 of 25 scored counties in New Mexico.

How Sierra County compares

The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Sierra County, NM compared with New Mexico and the U.S.
MeasureSierra CountyNew MexicoU.S.
Listings per 10k households12.923.530.6
Housing spending per listing (U.S. = 100)198129100
Households per official establishmentn/a1,123788
Official establishment growth, 2019–2023n/a+19.0%+20.1%
Population growth, 2020–2025−1.4%+0.3%+3.1%
Spending per household on rent and homeowner costs$13,857$16,591$16,661
Median household income$41,600$64,059$80,734
Groundwork market score5061

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Sierra County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sierra County

Population, 2025 estimate
11,395−1.4% since 2020
Households
5,440
Median age
53.9
Homes lived in by their owners
72%
Vehicles per household
1.7
Land area
4,181 sq. mi.
People per square mile
3
Median household income
$41,600+39.8% vs. 2015–2019, before inflation
Average household income
$54,369
Median home value
$152,600
Jobs located here
3,194
Daytime population
10,971Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sierra County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for real estate agents and brokers, numbered among those based in New Mexico, with Sierra County marked.

Top counties in New Mexico

Counties in New Mexico ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Torrance County, NM8369.9288+6.9%#12 of 2,176
2Valencia County, NM803010.9269+7.2%#25 of 2,176
3Rio Arriba County, NM77106.4457−1.0%#57 of 2,176
4Sandoval County, NM737513.2255+6.9%#129 of 2,176
5McKinley County, NM71125.6479−6.1%#167 of 2,176
6Lea County, NM694518.2169+0.2%#252 of 2,176
7Eddy County, NM684318.2176+0.3%#280 of 2,176
8Cibola County, NM6778.2333−0.6%#294 of 2,176
9Chaves County, NM663012.7222−2.7%#324 of 2,176
10San Miguel County, NM651310.9249−3.2%#346 of 2,176
17Sierra County, NM50712.9198−1.4%#1,027 of 2,176

Other business types in Sierra County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Sierra County, NM?

As of September 2026, map listings count 7 real estate agents and brokers in Sierra County. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. No official count is published for offices of real estate agents and brokers in Sierra County: counts under 3 are left out.

How much do households in Sierra County, NM spend on rent and homeowner costs?

About $75.4M a year, or $13,857 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 7 real estate agents and brokers on map listings, housing spending per office is 98% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 5,440 households in Sierra County and national spending patterns by income.

How does Sierra County, NM compare with the U.S. for real estate agents and brokers?

Sierra County has 12.9 real estate agents and brokers per 10,000 households, 58% below the U.S. rate of 30.6. The index of housing spending per office is 198, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Sierra County would have about 14, against 7 on map listings.

How fast is Sierra County, NM growing?

Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sierra County scores 50 for real estate agents and brokers (upper middle), #1,027 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sierra County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Sierra County

Screening a site or an acquisition in Sierra County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.