Real estate · County · New Mexico
Real estate agents and brokers in Luna County, NM
The real estate agents and brokers in Luna County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #474 of 2,176 scored counties
#11 of 25 scored counties in New Mexico
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $127.7M
- On rent and homeowner costs · $13,846 a household
- Housing spending per listing (U.S. = 100)
- 195
- 95% above the U.S.
- Listings per 10k households
- 13.0
- 58% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the real estate agents and brokers around any address in Luna County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 real estate agents and brokers in Luna County. None of them are chain locations, against 4% across the U.S. That comes to 13.0 for every 10,000 households, 58% below the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Luna County comes to about $127.7M a year: $13,846 per household, 17% below the U.S. average. Housing spending per office is 95% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Luna County was 3 in 2023. That is one for every 3,074 households, against one for every 788 across the U.S.
Population estimates show Luna County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. For real estate agents and brokers, Luna County has a Groundwork market score of 62 (upper middle): #474 of 2,176 scored counties and #11 of 25 scored counties in New Mexico. That puts it in the top quarter of counties.
How Luna County compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.0 | 23.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 195 | 129 | 100 |
| Households per official establishment | 3,074 | 1,123 | 788 |
| Official establishment growth, 2019–2023 | n/a | +19.0% | +20.1% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,846 | $16,591 | $16,661 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 62 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 6
- Annual payroll, 2023
- $159K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for real estate agents and brokers, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrance County, NM | 83 | 6 | 9.9 | 288 | +6.9% | #12 of 2,176 |
| 2Valencia County, NM | 80 | 30 | 10.9 | 269 | +7.2% | #25 of 2,176 |
| 3Rio Arriba County, NM | 77 | 10 | 6.4 | 457 | −1.0% | #57 of 2,176 |
| 4Sandoval County, NM | 73 | 75 | 13.2 | 255 | +6.9% | #129 of 2,176 |
| 5McKinley County, NM | 71 | 12 | 5.6 | 479 | −6.1% | #167 of 2,176 |
| 6Lea County, NM | 69 | 45 | 18.2 | 169 | +0.2% | #252 of 2,176 |
| 7Eddy County, NM | 68 | 43 | 18.2 | 176 | +0.3% | #280 of 2,176 |
| 8Cibola County, NM | 67 | 7 | 8.2 | 333 | −0.6% | #294 of 2,176 |
| 9Chaves County, NM | 66 | 30 | 12.7 | 222 | −2.7% | #324 of 2,176 |
| 10San Miguel County, NM | 65 | 13 | 10.9 | 249 | −3.2% | #346 of 2,176 |
| 11Luna County, NM | 62 | 12 | 13.0 | 195 | −0.2% | #474 of 2,176 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate62
- Real estate agents and brokers62
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Luna County, NM?
There are 12 real estate agents and brokers on map listings in Luna County as of September 2026. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 3 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Luna County, NM spend on rent and homeowner costs?
About $127.7M a year, or $13,846 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 12 real estate agents and brokers on map listings, housing spending per office is 95% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for real estate agents and brokers?
Luna County has 13.0 real estate agents and brokers per 10,000 households, 58% below the U.S. rate of 30.6. The index of housing spending per office is 195, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Luna County would have about 23, against 12 on map listings. There is one business with payroll in the industry for every 3,074 households, against one for every 788 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 62 for real estate agents and brokers (upper middle), #474 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.