Real estate · Small-town market · New Mexico
Real estate agents and brokers in the Ruidoso, NM area
The real estate agents and brokers in the Ruidoso, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #531 of 533 scored small-town markets
#13 of 13 scored small-town markets based in New Mexico
- Listings
- 53
- 2 chain locations (4%)
- Official establishments
- 25
- 0.0% since 2019
- Household spending a year
- $155.2M
- On rent and homeowner costs · $15,518 a household
- Housing spending per listing (U.S. = 100)
- 54
- 46% below the U.S.
- Listings per 10k households
- 53.0
- 73% above the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the real estate agents and brokers around any address in the Ruidoso area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, the Ruidoso area has a Groundwork market score of 21 (low): #531 of 533 scored small-town markets and #13 of 13 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
At $15,518 per household (7% below the U.S. average), households in the Ruidoso area spend about $155.2M a year on rent and homeowner costs. Housing spending per office is 46% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The Ruidoso area has 53 real estate agents and brokers on map listings as of September 2026. 2 of them (4%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 53.0, 73% above the U.S. rate of 30.6.
In 2023, official counts showed 25 businesses with payroll in the Ruidoso area classed as offices of real estate agents and brokers, unchanged from 2019. That is one for every 400 households, against one for every 788 across the U.S. Population estimates put the population change in the Ruidoso area from 2020 to 2025 at −2.3%, against +3.1% for the U.S.
How the Ruidoso area compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Ruidoso area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.0 | 23.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 54 | 129 | 100 |
| Households per official establishment | 400 | 1,123 | 788 |
| Official establishment growth, 2019–2023 | 0.0% | +19.0% | +20.1% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,518 | $16,591 | $16,661 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 21 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 250.0% over the period
- Employees, 2023
- 55
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 532 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Ruidoso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruidoso area
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruidoso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for real estate agents and brokers, numbered among those based in New Mexico, with the Ruidoso area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 77 | 10 | 6.4 | 457 | −1.0% | #16 of 533 |
| 2Gallup, NM | 73 | 12 | 5.6 | 479 | −6.1% | #31 of 533 |
| 3Hobbs, NM | 73 | 45 | 18.2 | 169 | +0.2% | #36 of 533 |
| 4Carlsbad-Artesia, NM | 69 | 43 | 18.2 | 176 | +0.3% | #56 of 533 |
| 5Roswell, NM | 67 | 30 | 12.7 | 222 | −2.7% | #66 of 533 |
| 6Las Vegas, NM | 65 | 13 | 9.4 | 291 | −3.2% | #75 of 533 |
| 7Deming, NM | 65 | 12 | 13.0 | 195 | −0.2% | #82 of 533 |
| 8Alamogordo, NM | 59 | 45 | 18.4 | 157 | +3.7% | #149 of 533 |
| 9Los Alamos, NM | 51 | 30 | 36.4 | 116 | 0.0% | #251 of 533 |
| 10Clovis, NM | 36 | 64 | 24.6 | 115 | −3.3% | #447 of 533 |
| 13Ruidoso, NM | 21 | 53 | 53.0 | 54 | −2.3% | #531 of 533 |
Other business types in the Ruidoso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate21
- Real estate agents and brokers21
- Property management30
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Ruidoso, NM area?
Map listings as of September 2026 show 53 real estate agents and brokers in the Ruidoso area. 2 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 25 businesses with payroll classed as offices of real estate agents and brokers in 2023, unchanged from 2019.
How much do households in the Ruidoso, NM area spend on rent and homeowner costs?
About $155.2M a year, or $15,518 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). For the 53 real estate agents and brokers on map listings, housing spending per office is 46% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 10,000 households in the Ruidoso area and national spending patterns by income.
How does the Ruidoso, NM area compare with the U.S. for real estate agents and brokers?
The Ruidoso area has 53.0 real estate agents and brokers per 10,000 households, 73% above the U.S. rate of 30.6. The index of housing spending per office is 54, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Ruidoso area would have about 29, against 53 on map listings. There is one business with payroll in the industry for every 400 households, against one for every 788 across the U.S. The official count held level from 2019 to 2023, against +20.1% for the U.S.
How fast is the Ruidoso, NM area growing?
Population estimates put the Ruidoso area at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. Median household income in the Ruidoso area is $53,303, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruidoso area scores 21 for real estate agents and brokers (low), #531 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruidoso area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Ruidoso area
Screening a site or an acquisition in the Ruidoso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.