Real estate · County · New Mexico
Real estate agents and brokers in Doña Ana County, NM
How Doña Ana County, NM compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #615 of 2,176 scored counties
#13 of 25 scored counties in New Mexico
- Listings
- 179
- 4 chain locations (2%)
- Official establishments
- 55
- +14.6% since 2019
- Household spending a year
- $1.3B
- On rent and homeowner costs · $15,701 a household
- Housing spending per listing (U.S. = 100)
- 137
- 37% above the U.S.
- Listings per 10k households
- 21.1
- 31% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the real estate agents and brokers around any address in Doña Ana County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Doña Ana County spend about $1.3B a year on rent and homeowner costs, or $15,701 per household, 6% below the U.S. average. Housing spending per office is 37% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Doña Ana County has 179 real estate agents and brokers on map listings as of September 2026. Chain locations make up 2% of them, against 4% across the U.S. That is 21.1 per 10,000 households, 31% below the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Doña Ana County was 55 in 2023, up 14.6% from 2019. That is one for every 1,543 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as offices of real estate agents and brokers in Doña Ana County.
Between 2020 and 2025, the population of Doña Ana County grew 4.1%, faster than the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in Doña Ana County is 59 (upper middle), #615 of 2,176 scored counties and #13 of 25 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.1 | 23.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 137 | 129 | 100 |
| Households per official establishment | 1,543 | 1,123 | 788 |
| Official establishment growth, 2019–2023 | +14.6% | +19.0% | +20.1% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,701 | $16,591 | $16,661 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 59 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 55+14.6% over the period
- Employees, 2023
- 108
- Annual payroll, 2023
- $5.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1794 chain locations
- Listings at the U.S. rate for this spending
- 245The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for real estate agents and brokers, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrance County, NM | 83 | 6 | 9.9 | 288 | +6.9% | #12 of 2,176 |
| 2Valencia County, NM | 80 | 30 | 10.9 | 269 | +7.2% | #25 of 2,176 |
| 3Rio Arriba County, NM | 77 | 10 | 6.4 | 457 | −1.0% | #57 of 2,176 |
| 4Sandoval County, NM | 73 | 75 | 13.2 | 255 | +6.9% | #129 of 2,176 |
| 5McKinley County, NM | 71 | 12 | 5.6 | 479 | −6.1% | #167 of 2,176 |
| 6Lea County, NM | 69 | 45 | 18.2 | 169 | +0.2% | #252 of 2,176 |
| 7Eddy County, NM | 68 | 43 | 18.2 | 176 | +0.3% | #280 of 2,176 |
| 8Cibola County, NM | 67 | 7 | 8.2 | 333 | −0.6% | #294 of 2,176 |
| 9Chaves County, NM | 66 | 30 | 12.7 | 222 | −2.7% | #324 of 2,176 |
| 10San Miguel County, NM | 65 | 13 | 10.9 | 249 | −3.2% | #346 of 2,176 |
| 13Doña Ana County, NM | 59 | 179 | 21.1 | 137 | +4.1% | #615 of 2,176 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate54
- Real estate agents and brokers59
- Property management66
- Mortgage brokers and lenders58
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Doña Ana County, NM?
Map listings as of September 2026 show 179 real estate agents and brokers in Doña Ana County. 4 of them (2%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 55 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 14.6% from 2019.
How much do households in Doña Ana County, NM spend on rent and homeowner costs?
About $1.3B a year, or $15,701 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). For the 179 real estate agents and brokers on map listings, housing spending per office is 37% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for real estate agents and brokers?
Doña Ana County has 21.1 real estate agents and brokers per 10,000 households, 31% below the U.S. rate of 30.6. The index of housing spending per office is 137, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Doña Ana County would have about 245, against 179 on map listings. There is one business with payroll in the industry for every 1,543 households, against one for every 788 across the U.S. The official count rose 14.6% from 2019 to 2023, against +20.1% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 59 for real estate agents and brokers (upper middle), #615 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.