Real estate · County · New Mexico
Real estate agents and brokers in Santa Fe County, NM
The real estate agents and brokers in Santa Fe County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,812 of 2,176 scored counties
#22 of 25 scored counties in New Mexico
- Listings
- 261
- 12 chain locations (5%)
- Official establishments
- 110
- +13.4% since 2019
- Household spending a year
- $1.3B
- On rent and homeowner costs · $18,154 a household
- Housing spending per listing (U.S. = 100)
- 90
- 10% below the U.S.
- Listings per 10k households
- 36.9
- 21% above the U.S.
- Population, 2025
- 156,907
- +1.2% since 2020
See the real estate agents and brokers around any address in Santa Fe County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Santa Fe County has a Groundwork market score of 36 (lower middle): #1,812 of 2,176 scored counties and #22 of 25 scored counties in New Mexico. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 261 real estate agents and brokers in Santa Fe County. Chain locations make up 5% of them, against 4% across the U.S. Per 10,000 households, that is 36.9, 21% above the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Santa Fe County comes to about $1.3B a year: $18,154 per household, 9% above the U.S. average. Housing spending per office is 10% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 110 businesses with payroll classed as offices of real estate agents and brokers in Santa Fe County in 2023, up 13.4% from 2019. That is one for every 643 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $268K has gone to businesses classed as offices of real estate agents and brokers in Santa Fe County. Population estimates show Santa Fe County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How Santa Fe County compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Santa Fe County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.9 | 23.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 90 | 129 | 100 |
| Households per official establishment | 643 | 1,123 | 788 |
| Official establishment growth, 2019–2023 | +13.4% | +19.0% | +20.1% |
| Population growth, 2020–2025 | +1.2% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $18,154 | $16,591 | $16,661 |
| Median household income | $79,071 | $64,059 | $80,734 |
| Groundwork market score | 36 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 97 → 110+13.4% over the period
- Employees, 2023
- 156
- Annual payroll, 2023
- $13.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 26112 chain locations
- Listings at the U.S. rate for this spending
- 236The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $268K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Santa Fe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Fe County
- Population, 2025 estimate
- 156,907+1.2% since 2020
- Households
- 70,767
- Median age
- 48.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,910 sq. mi.
- People per square mile
- 82
- Median household income
- $79,071+29.2% vs. 2015–2019, before inflation
- Average household income
- $111,955
- Median home value
- $446,300
- Jobs located here
- 64,012
- Daytime population
- 157,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Fe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for real estate agents and brokers, numbered among those based in New Mexico, with Santa Fe County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrance County, NM | 83 | 6 | 9.9 | 288 | +6.9% | #12 of 2,176 |
| 2Valencia County, NM | 80 | 30 | 10.9 | 269 | +7.2% | #25 of 2,176 |
| 3Rio Arriba County, NM | 77 | 10 | 6.4 | 457 | −1.0% | #57 of 2,176 |
| 4Sandoval County, NM | 73 | 75 | 13.2 | 255 | +6.9% | #129 of 2,176 |
| 5McKinley County, NM | 71 | 12 | 5.6 | 479 | −6.1% | #167 of 2,176 |
| 6Lea County, NM | 69 | 45 | 18.2 | 169 | +0.2% | #252 of 2,176 |
| 7Eddy County, NM | 68 | 43 | 18.2 | 176 | +0.3% | #280 of 2,176 |
| 8Cibola County, NM | 67 | 7 | 8.2 | 333 | −0.6% | #294 of 2,176 |
| 9Chaves County, NM | 66 | 30 | 12.7 | 222 | −2.7% | #324 of 2,176 |
| 10San Miguel County, NM | 65 | 13 | 10.9 | 249 | −3.2% | #346 of 2,176 |
| 22Santa Fe County, NM | 36 | 261 | 36.9 | 90 | +1.2% | #1,812 of 2,176 |
Other business types in Santa Fe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate36
- Real estate agents and brokers36
- Property management40
- Mortgage brokers and lenders62
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Santa Fe County, NM?
Santa Fe County has 261 real estate agents and brokers on map listings as of September 2026. 12 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 110 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 13.4% from 2019.
How much do households in Santa Fe County, NM spend on rent and homeowner costs?
About $1.3B a year, or $18,154 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). For the 261 real estate agents and brokers on map listings, housing spending per office is 10% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 70,767 households in Santa Fe County and national spending patterns by income.
How does Santa Fe County, NM compare with the U.S. for real estate agents and brokers?
Santa Fe County has 36.9 real estate agents and brokers per 10,000 households, 21% above the U.S. rate of 30.6. The index of housing spending per office is 90, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Santa Fe County would have about 236, against 261 on map listings. There is one business with payroll in the industry for every 643 households, against one for every 788 across the U.S. The official count rose 13.4% from 2019 to 2023, against +20.1% for the U.S.
How fast is Santa Fe County, NM growing?
Population estimates put Santa Fe County at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. The median household income in Santa Fe County is $79,071 a year, 2% below the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Fe County scores 36 for real estate agents and brokers (lower middle), #1,812 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Fe County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Santa Fe County
Screening a site or an acquisition in Santa Fe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.