Groundwork

Real estate · County · New Mexico

Real estate agents and brokers in Union County, NM

Competitor counts, household spending and official business counts for real estate agents and brokers in Union County, NM, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$21.5M
On rent and homeowner costs · $14,924 a household
Housing spending per listing (U.S. = 100)
197
Too few listings to compare
Listings per 10k households
13.9
Too few listings to compare
Population, 2025
3,844
−5.5% since 2020

See the real estate agents and brokers around any address in Union County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Union County spend about $21.5M a year on rent and homeowner costs, or $14,924 per household, 10% below the U.S. average. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 2 real estate agents and brokers on map listings in Union County as of September 2026. That is 13.9 per 10,000 households.

Official counts don’t publish a figure for offices of real estate agents and brokers in Union County, since they leave out counts under 3.

Between 2020 and 2025, the population of Union County declined 5.5%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Union County compares

The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Union County, NM compared with New Mexico and the U.S.
MeasureUnion CountyNew MexicoU.S.
Listings per 10k households13.923.530.6
Housing spending per listing (U.S. = 100)197129100
Households per official establishmentn/a1,123788
Official establishment growth, 2019–2023n/a+19.0%+20.1%
Population growth, 2020–2025−5.5%+0.3%+3.1%
Spending per household on rent and homeowner costs$14,924$16,591$16,661
Median household income$46,694$64,059$80,734
Groundwork market scoreNot scored61

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Union County

Population, 2025 estimate
3,844−5.5% since 2020
Households
1,438
Median age
41.8
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
3,825 sq. mi.
People per square mile
1
Median household income
$46,694
Average household income
$101,202
Median home value
$122,700
Jobs located here
1,175
Daytime population
3,699Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Union County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Real estate agents and brokers across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for real estate agents and brokers, numbered among those based in New Mexico, with Union County marked.

Top counties in New Mexico

Counties in New Mexico ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Torrance County, NM8369.9288+6.9%#12 of 2,176
2Valencia County, NM803010.9269+7.2%#25 of 2,176
3Rio Arriba County, NM77106.4457−1.0%#57 of 2,176
4Sandoval County, NM737513.2255+6.9%#129 of 2,176
5McKinley County, NM71125.6479−6.1%#167 of 2,176
6Lea County, NM694518.2169+0.2%#252 of 2,176
7Eddy County, NM684318.2176+0.3%#280 of 2,176
8Cibola County, NM6778.2333−0.6%#294 of 2,176
9Chaves County, NM663012.7222−2.7%#324 of 2,176
10San Miguel County, NM651310.9249−3.2%#346 of 2,176
Union County, NMNot scored213.9197−5.5%

Other business types in Union County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many real estate agents and brokers are in Union County, NM?

As of September 2026, map listings count 2 real estate agents and brokers in Union County. The listings count real estate agents and brokerages, commercial brokers included. No official count is published for offices of real estate agents and brokers in Union County: counts under 3 are left out.

How much do households in Union County, NM spend on rent and homeowner costs?

About $21.5M a year, or $14,924 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 1,438 households in Union County and national spending patterns by income.

How does Union County, NM compare with the U.S. for real estate agents and brokers?

Union County has 2 real estate agents and brokers on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of real estate agents and brokers to household spending, Union County would have about 4, against 2 on map listings.

How fast is Union County, NM growing?

Population estimates put Union County at 3,844 people in 2025, down 5.5% since 2020, against +3.1% for the U.S. It has 1,438 households. Median household income in Union County is $46,694, 42% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Union County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Union County

Screening a site or an acquisition in Union County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.