Real estate · Small-town market · New Mexico
Real estate agents and brokers in the Roswell, NM area
The real estate agents and brokers in the Roswell, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #66 of 533 scored small-town markets
#5 of 13 scored small-town markets based in New Mexico
- Listings
- 30
- 1 chain location (3%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $362.4M
- On rent and homeowner costs · $15,282 a household
- Housing spending per listing (U.S. = 100)
- 222
- 2.2 times the U.S.
- Listings per 10k households
- 12.7
- 58% below the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the real estate agents and brokers around any address in the Roswell area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $15,282 per household (8% below the U.S. average), households in the Roswell area spend about $362.4M a year on rent and homeowner costs. Housing spending per office is 2.2 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 30 real estate agents and brokers on map listings in the Roswell area as of September 2026. One of them (3%) is a chain location, against 4% across the U.S. That comes to 12.7 for every 10,000 households, 58% below the U.S. rate of 30.6.
In 2023, official counts showed 7 businesses with payroll in the Roswell area classed as offices of real estate agents and brokers. That is one for every 3,387 households, against one for every 788 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.6M have gone to businesses classed as offices of real estate agents and brokers in the Roswell area.
Population estimates put the population change in the Roswell area from 2020 to 2025 at −2.7%, against +3.1% for the U.S. The Groundwork market score for real estate agents and brokers in the Roswell area is 67 (upper middle), #66 of 533 scored small-town markets and #5 of 13 scored small-town markets based in New Mexico. That puts it in the top quarter of small-town markets.
How the Roswell area compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Roswell area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.7 | 23.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 222 | 129 | 100 |
| Households per official establishment | 3,387 | 1,123 | 788 |
| Official establishment growth, 2019–2023 | n/a | +19.0% | +20.1% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,282 | $16,591 | $16,661 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 67 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 301 chain location
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.6M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Roswell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roswell area
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roswell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for real estate agents and brokers, numbered among those based in New Mexico, with the Roswell area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 77 | 10 | 6.4 | 457 | −1.0% | #16 of 533 |
| 2Gallup, NM | 73 | 12 | 5.6 | 479 | −6.1% | #31 of 533 |
| 3Hobbs, NM | 73 | 45 | 18.2 | 169 | +0.2% | #36 of 533 |
| 4Carlsbad-Artesia, NM | 69 | 43 | 18.2 | 176 | +0.3% | #56 of 533 |
| 5Roswell, NM | 67 | 30 | 12.7 | 222 | −2.7% | #66 of 533 |
| 6Las Vegas, NM | 65 | 13 | 9.4 | 291 | −3.2% | #75 of 533 |
| 7Deming, NM | 65 | 12 | 13.0 | 195 | −0.2% | #82 of 533 |
| 8Alamogordo, NM | 59 | 45 | 18.4 | 157 | +3.7% | #149 of 533 |
| 9Los Alamos, NM | 51 | 30 | 36.4 | 116 | 0.0% | #251 of 533 |
| 10Clovis, NM | 36 | 64 | 24.6 | 115 | −3.3% | #447 of 533 |
Other business types in the Roswell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate60
- Real estate agents and brokers67
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Roswell, NM area?
As of September 2026, map listings count 30 real estate agents and brokers in the Roswell area. One of them (3%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 7 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the Roswell, NM area spend on rent and homeowner costs?
About $362.4M a year, or $15,282 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 30 real estate agents and brokers on map listings, housing spending per office is 2.2 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 23,712 households in the Roswell area and national spending patterns by income.
How does the Roswell, NM area compare with the U.S. for real estate agents and brokers?
The Roswell area has 12.7 real estate agents and brokers per 10,000 households, 58% below the U.S. rate of 30.6. The index of housing spending per office is 222, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Roswell area would have about 67, against 30 on map listings. There is one business with payroll in the industry for every 3,387 households, against one for every 788 across the U.S.
How fast is the Roswell, NM area growing?
Population estimates put the Roswell area at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. Median household income in the Roswell area is $52,938, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roswell area scores 67 for real estate agents and brokers (upper middle), #66 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roswell area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Roswell area
Screening a site or an acquisition in the Roswell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.