Food and drink · County · Missouri
Pizza places in Morgan County, MO
How Morgan County, MO compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,247 of 2,090 scored counties
#26 of 82 scored counties in Missouri
- Listings
- 12
- 8 chain locations (67%)
- Official establishments
- 11
- All limited-service restaurants
- Household spending a year
- $28.6M
- On food away from home · $3,283 a household
- Spending per listing
- $2.4M
- 53% below the U.S.
- Listings per 10k households
- 13.8
- 73% above the U.S.
- Population, 2025
- 22,418
- +6.8% since 2020
See the pizza places around any address in Morgan County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 pizza places in Morgan County. Chain locations make up 67% of them, against 58% across the U.S. That is 13.8 per 10,000 households, 73% above the U.S. rate of 8.0.
At $3,283 per household (19% below the U.S. average), households in Morgan County spend about $28.6M a year on food away from home. That is about $2.4M of household spending for each pizza place on map listings, 53% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 11 businesses with payroll classed as limited-service restaurants in Morgan County in 2023. That is one for every 791 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
Population estimates put the population change in Morgan County from 2020 to 2025 at +6.8%, faster than the U.S. (+3.1%). Morgan County scores 45 (lower middle) on the Groundwork market score for pizza places, ranking #1,247 of 2,090 scored counties and #26 of 82 scored counties in Missouri.
How Morgan County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.8 | 9.9 | 8.0 |
| Spending per listing | $2.4M | $3.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 791 | 521 | 478 |
| Official establishment growth, 2019–2023 | n/a | +8.4% | +6.1% |
| Population growth, 2020–2025 | +6.8% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,283 | $3,799 | $4,070 |
| Median household income | $53,412 | $70,702 | $80,734 |
| Groundwork market score | 45 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 11All limited-service restaurants
- Employees, 2023
- 168
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 128 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Morgan County
- Population, 2025 estimate
- 22,418+6.8% since 2020
- Households
- 8,699
- Median age
- 42.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 36
- Median household income
- $53,412+36.9% vs. 2015–2019, before inflation
- Average household income
- $79,664
- Median home value
- $194,400
- Jobs located here
- 4,715
- Daytime population
- 19,301Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for pizza places, numbered among those based in Missouri, with Morgan County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Platte County, MO | 77 | 33 | 7.5 | $6M | +6.7% | #143 of 2,090 |
| 2Warren County, MO | 73 | 13 | 9.4 | $4.3M | +9.2% | #234 of 2,090 |
| 3St. Charles County, MO | 71 | 123 | 7.6 | $6.1M | +4.9% | #273 of 2,090 |
| 4Cass County, MO | 71 | 37 | 8.6 | $4.9M | +7.1% | #290 of 2,090 |
| 5Lincoln County, MO | 71 | 25 | 11.0 | $3.7M | +11.4% | #294 of 2,090 |
| 6Ste. Genevieve County, MO | 69 | 5 | 7.0 | $5.3M | +1.1% | #350 of 2,090 |
| 7Ray County, MO | 66 | 7 | 7.7 | $4.9M | +1.1% | #457 of 2,090 |
| 8Jefferson County, MO | 65 | 74 | 8.4 | $4.8M | +2.7% | #484 of 2,090 |
| 9Christian County, MO | 65 | 35 | 10.0 | $4M | +8.3% | #493 of 2,090 |
| 10Clay County, MO | 63 | 81 | 7.9 | $5.3M | +4.3% | #551 of 2,090 |
| 26Morgan County, MO | 45 | 12 | 13.8 | $2.4M | +6.8% | #1,247 of 2,090 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Morgan County, MO?
Morgan County has 12 pizza places on map listings as of September 2026. 8 of them (67%) are chain locations. The listings count pizza restaurants. Official counts show 11 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in Morgan County, MO spend on food away from home?
About $28.6M a year, or $3,283 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 12 pizza places on map listings, it comes to $2.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 8,699 households in Morgan County and national spending patterns by income.
How does Morgan County, MO compare with the U.S. for pizza places?
Morgan County has 13.8 pizza places per 10,000 households, 73% above the U.S. rate of 8.0. Spending per pizza place is $2.4M, 53% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Morgan County would have about 6, against 12 on map listings. There is one business with payroll in the industry for every 791 households, against one for every 478 across the U.S.
How fast is Morgan County, MO growing?
Population estimates put Morgan County at 22,418 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 8,699 households. The median household income in Morgan County is $53,412 a year, 34% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 45 for pizza places (lower middle), #1,247 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.