Market rankings · Missouri
Bakeries and dessert shops in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for bakeries and dessert shops, with competitor counts and household spending for each.
- Listings
- 2,043
- 707 chain locations (35%)
- Official establishments
- 1,311
- All snack bars and retail bakeries · +43.3% since 2019
- Household spending a year
- $9.5B
- On food away from home
- Listings per 10k households
- 8.1
- 17% below the U.S.
- Spending per listing
- $4.7M
- 13% above the U.S.
- Rank among states
- #16 of 51
- Market score 56 · Upper middle
A site report maps the bakeries and dessert shops on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Missouri has 2,043 bakeries and dessert shops on map listings as of September 2026. 707 of them (35%) are chain locations, against 35% across the U.S. That is 8.1 per 10,000 households, 17% below the U.S. rate of 9.8.
Households in Missouri spend about $9.5B a year on food away from home, or $3,799 per household, 7% below the U.S. average. That is about $4.7M of household spending for each shop on map listings, 13% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
The official count of businesses with payroll classed as snack bars and retail bakeries in Missouri was 1,311 in 2023, up 43.3% from 2019. That is one for every 1,913 households, against one for every 1,369 across the U.S. Across the U.S., the count rose 24.6% over the same years. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 79 SBA-backed loans worth $38.6M have gone to businesses classed as snack bars and retail bakeries in Missouri.
Among the 50 states and DC, Missouri ranks #16 for bakeries and dessert shops, with a Groundwork market score of 56 (upper middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (75). Of the 14 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest (73).
Every market in Missouri for bakeries and dessert shops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 75 | 36 | 6.1 | $6.1M | +2.2% | #16 of 387 |
| 2Kansas City, MO-KS | 69 | 746 | 8.3 | $5M | +3.4% | #47 of 387 |
| 3St. Louis, MO-IL | 66 | 911 | 7.9 | $5.2M | −0.2% | #66 of 387 |
| 4Columbia, MO | 58 | 71 | 8.2 | $4.7M | +3.9% | #133 of 387 |
| 5Springfield, MO | 53 | 157 | 7.9 | $4.5M | +5.1% | #173 of 387 |
| 6Cape Girardeau, MO-IL | 48 | 33 | 8.6 | $4.2M | +1.7% | #215 of 387 |
| 7Joplin, MO-KS | 37 | 84 | 10.6 | $3.2M | +3.9% | #297 of 387 |
| 8St. Joseph, MO-KS | 34 | 45 | 9.6 | $3.7M | −2.0% | #316 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 73 | 14 | 6.6 | $5.4M | +4.9% | #40 of 507 |
| 2Sedalia, MO | 71 | 10 | 5.9 | $5.7M | +2.9% | #53 of 507 |
| 3Lebanon, MO | 61 | 10 | 6.9 | $4.6M | +2.5% | #138 of 507 |
| 4Hannibal, MO | 55 | 9 | 5.9 | $5.8M | +0.4% | #202 of 507 |
| 5Farmington, MO | 55 | 19 | 7.7 | $4.3M | +2.1% | #205 of 507 |
| 6Marshall, MO | 51 | 5 | 6.2 | $5.3M | −0.3% | #241 of 507 |
| Quincy, IL-MO | 44 | 25 | 8.0 | $4.4M | −2.0% | #312 of 507 |
| 7Fort Leonard Wood, MO | 44 | 21 | 12.5 | $2.8M | +0.8% | #323 of 507 |
| 8Moberly, MO | 41 | 8 | 8.7 | $3.7M | +0.2% | #349 of 507 |
| 9West Plains, MO | 39 | 15 | 9.4 | $3.3M | +2.5% | #372 of 507 |
| 10Poplar Bluff, MO | 37 | 13 | 7.8 | $3.9M | −0.4% | #385 of 507 |
| 11Sikeston, MO | 31 | 20 | 10.1 | $3.3M | −0.3% | #440 of 507 |
| 12Rolla, MO | 30 | 21 | 12.1 | $2.8M | +1.6% | #451 of 507 |
| 13Branson, MO | 20 | 62 | 27.2 | $1.2M | +1.7% | #496 of 507 |
| Kirksville, MO | Not scored | 3 | 2.9 | $11.8M | +1.9% | |
| Kennett, MO | Not scored | 3 | 2.7 | $11.4M | −4.8% | |
| Mexico, MO | Not scored | 4 | 4.3 | $7.6M | −1.0% | |
| Maryville, MO | Not scored | 4 | 4.7 | $7M | −4.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 7 | 3.1 | $13.2M | +11.4% | #6 of 1,889 |
| 2Christian County, MO | 85 | 18 | 5.1 | $7.8M | +8.3% | #46 of 1,889 |
| 3Jefferson County, MO | 81 | 51 | 5.8 | $6.9M | +2.7% | #73 of 1,889 |
| 4Newton County, MO | 80 | 12 | 5.4 | $6.6M | +6.1% | #87 of 1,889 |
| 5Cass County, MO | 79 | 28 | 6.5 | $6.5M | +7.1% | #100 of 1,889 |
| 6Callaway County, MO | 78 | 7 | 4.2 | $8.7M | +3.2% | #104 of 1,889 |
| 7Lawrence County, MO | 72 | 8 | 5.5 | $6.2M | +3.7% | #217 of 1,889 |
| 8Clay County, MO | 71 | 78 | 7.6 | $5.5M | +4.3% | #247 of 1,889 |
| 9St. Charles County, MO | 70 | 135 | 8.4 | $5.6M | +4.9% | #266 of 1,889 |
| 10Pettis County, MO | 67 | 10 | 5.9 | $5.7M | +2.9% | #334 of 1,889 |
| 11Franklin County, MO | 67 | 34 | 7.9 | $4.8M | +3.1% | #345 of 1,889 |
| 12Johnson County, MO | 66 | 14 | 6.6 | $5.4M | +4.9% | #370 of 1,889 |
| 13Cole County, MO | 66 | 23 | 7.4 | $5.2M | +1.7% | #372 of 1,889 |
| 14Barry County, MO | 65 | 9 | 6.7 | $5.1M | +4.8% | #394 of 1,889 |
| 15Webster County, MO | 65 | 12 | 8.6 | $4.2M | +10.4% | #403 of 1,889 |
| 16Boone County, MO | 61 | 62 | 8.1 | $4.8M | +4.2% | #512 of 1,889 |
| 17Platte County, MO | 60 | 45 | 10.3 | $4.4M | +6.7% | #555 of 1,889 |
| 18Polk County, MO | 58 | 7 | 5.8 | $5.9M | +6.3% | #605 of 1,889 |
| 19Benton County, MO | 57 | 5 | 5.8 | $5.3M | +5.7% | #644 of 1,889 |
| 20St. Louis County, MO | 57 | 362 | 8.7 | $4.9M | −1.2% | #652 of 1,889 |
| 21Laclede County, MO | 57 | 10 | 6.9 | $4.6M | +2.5% | #657 of 1,889 |
| 22Jackson County, MO | 55 | 253 | 8.2 | $4.5M | +2.1% | #743 of 1,889 |
| 23Lafayette County, MO | 55 | 14 | 11.1 | $3.5M | +1.4% | #757 of 1,889 |
| 24Camden County, MO | 54 | 19 | 10.6 | $3.5M | +2.9% | #800 of 1,889 |
| 25Henry County, MO | 53 | 6 | 6.5 | $5M | +3.2% | #813 of 1,889 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Ste. Genevieve County, MO | 52 | 6 | 8.4 | $4.4M | +1.1% | #853 of 1,889 |
| 27St. Francois County, MO | 51 | 19 | 7.7 | $4.3M | +2.1% | #895 of 1,889 |
| 28Saline County, MO | 50 | 5 | 6.2 | $5.3M | −0.3% | #917 of 1,889 |
| 29Perry County, MO | 48 | 7 | 9.3 | $3.8M | +0.6% | #1,008 of 1,889 |
| 30Cooper County, MO | 48 | 6 | 9.6 | $3.7M | +3.0% | #1,010 of 1,889 |
| 31Pike County, MO | 47 | 5 | 7.8 | $4.3M | +3.1% | #1,032 of 1,889 |
| 32Cape Girardeau County, MO | 47 | 31 | 9.6 | $3.8M | +2.7% | #1,042 of 1,889 |
| 33Stoddard County, MO | 46 | 8 | 6.9 | $4.8M | −1.3% | #1,065 of 1,889 |
| 34Morgan County, MO | 44 | 6 | 6.9 | $4.8M | +6.8% | #1,135 of 1,889 |
| 35Vernon County, MO | 44 | 6 | 7.7 | $4M | +1.5% | #1,146 of 1,889 |
| 36Greene County, MO | 41 | 117 | 8.9 | $3.9M | +3.3% | #1,249 of 1,889 |
| 37Clinton County, MO | 41 | 9 | 10.8 | $3.4M | +2.1% | #1,266 of 1,889 |
| 38McDonald County, MO | 39 | 7 | 8.2 | $3.9M | +3.1% | #1,321 of 1,889 |
| 39Randolph County, MO | 39 | 8 | 8.7 | $3.7M | +0.2% | #1,323 of 1,889 |
| 40Pulaski County, MO | 39 | 21 | 12.5 | $2.8M | +0.8% | #1,337 of 1,889 |
| 41Howell County, MO | 38 | 15 | 9.4 | $3.3M | +2.5% | #1,372 of 1,889 |
| 42Stone County, MO | 38 | 19 | 14.0 | $2.5M | +4.1% | #1,385 of 1,889 |
| 43Marion County, MO | 37 | 9 | 7.9 | $4.2M | +0.2% | #1,391 of 1,889 |
| 44Miller County, MO | 37 | 9 | 9.1 | $3.6M | +4.2% | #1,400 of 1,889 |
| 45Butler County, MO | 36 | 13 | 7.8 | $3.9M | −0.4% | #1,431 of 1,889 |
| 46Jasper County, MO | 35 | 60 | 12.1 | $2.8M | +3.7% | #1,488 of 1,889 |
| 47Scott County, MO | 33 | 15 | 9.8 | $3.5M | −0.1% | #1,532 of 1,889 |
| 48Bates County, MO | 33 | 7 | 11.4 | $3M | +2.9% | #1,540 of 1,889 |
| 49Buchanan County, MO | 29 | 36 | 10.8 | $3.2M | −1.1% | #1,645 of 1,889 |
| 50Gasconade County, MO | 29 | 9 | 14.8 | $2.3M | +0.1% | #1,660 of 1,889 |
| 51St. Louis city, MO | 27 | 136 | 9.4 | $3.7M | −7.4% | #1,686 of 1,889 |
| 52Phelps County, MO | 26 | 21 | 12.1 | $2.8M | +1.6% | #1,723 of 1,889 |
| 53Crawford County, MO | 22 | 10 | 10.4 | $3.2M | −0.4% | #1,787 of 1,889 |
| 54Mississippi County, MO | 17 | 5 | 11.2 | $2.7M | −1.1% | #1,842 of 1,889 |
| 55DeKalb County, MO | 17 | 5 | 13.4 | $2.7M | −15.6% | #1,843 of 1,889 |
| 56Taney County, MO | 15 | 62 | 27.2 | $1.2M | +1.7% | #1,862 of 1,889 |
| 57Pemiscot County, MO | 6 | 7 | 11.1 | $2.7M | −7.2% | #1,886 of 1,889 |
| Warren County, MO | Not scored | 3 | 2.2 | $18.5M | +9.2% | |
| Dunklin County, MO | Not scored | 3 | 2.7 | $11.4M | −4.8% | |
| Adair County, MO | Not scored | 2 | 2.2 | $15.5M | +1.6% | |
| Texas County, MO | Not scored | 2 | 2.1 | $14.2M | +6.9% | |
| Audrain County, MO | Not scored | 4 | 4.3 | $7.6M | −1.0% | |
| Washington County, MO | Not scored | 3 | 3.4 | $9.6M | +1.6% | |
| Ray County, MO | Not scored | 2 | 2.2 | $17M | +1.1% | |
| Nodaway County, MO | Not scored | 4 | 4.7 | $7M | −4.0% | |
| Wright County, MO | Not scored | 4 | 5.6 | $5.5M | +8.0% | |
| Andrew County, MO | Not scored | 2 | 2.9 | $13.4M | +0.7% | |
| Dallas County, MO | Not scored | 3 | 4.4 | $7.2M | +5.2% | |
| New Madrid County, MO | Not scored | 2 | 3.0 | $10.7M | −7.6% | |
| Moniteau County, MO | Not scored | 3 | 5.2 | $6.6M | +1.4% | |
| Macon County, MO | Not scored | 1 | 1.6 | $19.9M | −0.1% | |
| Cedar County, MO | Not scored | 2 | 3.5 | $8.9M | +4.8% | |
| Dent County, MO | Not scored | 4 | 7.1 | $4.5M | +1.3% | |
| Livingston County, MO | Not scored | 3 | 5.3 | $6.5M | +1.1% | |
| Osage County, MO | Not scored | 3 | 5.7 | $6.7M | +2.7% | |
| Madison County, MO | Not scored | 3 | 6.4 | $5.2M | +1.9% | |
| Douglas County, MO | Not scored | 1 | 2.1 | $14.2M | +6.4% | |
| Linn County, MO | Not scored | 1 | 2.1 | $17M | −0.3% | |
| Barton County, MO | Not scored | 3 | 6.7 | $4.6M | +1.5% | |
| Montgomery County, MO | Not scored | 3 | 6.5 | $5.3M | +2.6% | |
| Wayne County, MO | Not scored | 1 | 2.2 | $13.3M | −1.4% | |
| Ripley County, MO | Not scored | 3 | 7.5 | $3.7M | +0.4% | |
| Bollinger County, MO | Not scored | 1 | 2.5 | $12.8M | +0.9% | |
| Ralls County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Howard County, MO | Not scored | 3 | 8.4 | $4.2M | +0.3% | |
| Lewis County, MO | Not scored | 1 | 3.1 | $10.7M | −1.6% | |
| Grundy County, MO | Not scored | 2 | 5.1 | $6.2M | −0.2% | |
| St. Clair County, MO | Not scored | 1 | 2.5 | $12.8M | +6.7% | |
| Iron County, MO | Not scored | 3 | 7.8 | $4M | −2.0% | |
| Caldwell County, MO | Not scored | 3 | 8.0 | $4.3M | +2.1% | |
| Ozark County, MO | Not scored | 1 | 2.7 | $11.3M | +7.7% | |
| Monroe County, MO | Not scored | 2 | 5.8 | $5.7M | +3.1% | |
| Oregon County, MO | Not scored | 2 | 5.9 | $4.9M | +1.2% | |
| Hickory County, MO | Not scored | 1 | 2.8 | $10M | +8.9% | |
| Daviess County, MO | Not scored | 5 | 16.6 | $2.1M | +1.5% | |
| Maries County, MO | Not scored | 1 | 2.9 | $11.6M | −0.7% | |
| Carroll County, MO | Not scored | 1 | 2.8 | $11.8M | −0.6% | |
| Harrison County, MO | Not scored | 3 | 9.4 | $3.4M | +1.5% | |
| Dade County, MO | Not scored | 2 | 6.5 | $4.8M | +2.9% | |
| Chariton County, MO | Not scored | 2 | 7.5 | $4.9M | −0.1% | |
| Shannon County, MO | Not scored | 1 | 3.5 | $8.8M | +3.6% | |
| Clark County, MO | Not scored | 3 | 12.4 | $2.6M | −2.8% | |
| Gentry County, MO | Not scored | 1 | 4.1 | $7.7M | +4.2% | |
| Reynolds County, MO | Not scored | 2 | 8.6 | $3.4M | −1.4% | |
| Shelby County, MO | Not scored | 2 | 8.4 | $3.8M | −3.6% | |
| Sullivan County, MO | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Carter County, MO | Not scored | 1 | 4.9 | $6.2M | +4.2% | |
| Atchison County, MO | Not scored | 1 | 4.4 | $7.5M | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 1 | 5.6 | $6.2M | −3.0% | |
| Holt County, MO | Not scored | 2 | 11.5 | $3M | +0.4% | |
| Schuyler County, MO | Not scored | 1 | 7.7 | $4.2M | +3.3% | |
| Knox County, MO | Not scored | 1 | 7.8 | $4.2M | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 bakeries and dessert shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many bakeries and dessert shops are in Missouri?
Map listings as of September 2026 show 2,043 bakeries and dessert shops in Missouri. 707 of them (35%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 1,311 businesses with payroll classed as snack bars and retail bakeries in 2023, up 43.3% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 240 one-person businesses without payroll.
How much do households in Missouri spend on food away from home?
About $9.5B a year, or $3,799 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 2,043 bakeries and dessert shops on map listings, it comes to $4.7M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for bakeries and dessert shops?
Missouri has 8.1 bakeries and dessert shops per 10,000 households, 17% below the U.S. rate of 9.8. Spending per shop is $4.7M, 13% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Missouri would have about 2,300, against 2,043 on map listings. There is one business with payroll in the industry for every 1,913 households, against one for every 1,369 across the U.S. The official count rose 43.3% from 2019 to 2023, against +24.6% for the U.S.
Which market in Missouri has the highest market score for bakeries and dessert shops?
Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 75 (high). Among 14 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest, at 73 (upper middle). Among 57 scored counties in Missouri, Lincoln County scores highest, at 93 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 56 for bakeries and dessert shops (upper middle), #16 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Bakeries and dessert shops in other states
All 51 states
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Top markets for bakeries and dessert shops across the U.S. · All business types in Missouri
Related business types in Missouri
- Restaurants and cafes24,732 listings
- Sit-down restaurants13,458 listings
- Fast food and sandwich shops3,324 listings
- Pizza2,482 listings
- Coffee shops and cafes2,459 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.