Food and drink · Small-town market · Missouri
Pizza places in the Poplar Bluff, MO area
Competitor counts, household spending and official business counts for pizza places in the Poplar Bluff, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #516 of 520 scored small-town markets
#16 of 17 scored small-town markets based in Missouri
- Listings
- 27
- 26 chain locations (96%)
- Official establishments
- 40
- All limited-service restaurants · +21.2% since 2019
- Household spending a year
- $51.2M
- On food away from home · $3,086 a household
- Spending per listing
- $1.9M
- 63% below the U.S.
- Listings per 10k households
- 16.3
- Twice the U.S.
- Population, 2025
- 41,904
- −0.4% since 2020
See the pizza places around any address in the Poplar Bluff area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Poplar Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pizza places in the Poplar Bluff area is 13 (low), #516 of 520 scored small-town markets and #16 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 27 pizza places in the Poplar Bluff area. Chain locations make up 96% of them, against 58% across the U.S. That is 16.3 per 10,000 households, twice the U.S. rate of 8.0.
Household spending on food away from home in the Poplar Bluff area comes to about $51.2M a year: $3,086 per household, 24% below the U.S. average. Spread across 27 pizza places, that is $1.9M per pizza place, 63% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 40 businesses with payroll in the Poplar Bluff area classed as limited-service restaurants, up 21.2% from 2019. That is one for every 415 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $1.3M have gone to businesses classed as limited-service restaurants in the Poplar Bluff area. Population estimates put the population change in the Poplar Bluff area from 2020 to 2025 at −0.4%, against +3.1% for the U.S.
How the Poplar Bluff area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Poplar Bluff area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.3 | 9.9 | 8.0 |
| Spending per listing | $1.9M | $3.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 415 | 521 | 478 |
| Official establishment growth, 2019–2023 | +21.2% | +8.4% | +6.1% |
| Population growth, 2020–2025 | −0.4% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,086 | $3,799 | $4,070 |
| Median household income | $49,089 | $70,702 | $80,734 |
| Groundwork market score | 13 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40All limited-service restaurants · +21.2% over the period
- Employees, 2023
- 803
- Annual payroll, 2023
- $15M
- One-person businesses, 2023
- 10All limited-service restaurants with no payroll
- Map listings, September 2026
- 2726 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.3M
SBA-backed loans to businesses classed as limited-service restaurants in the Poplar Bluff area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Poplar Bluff area
- Population, 2025 estimate
- 41,904−0.4% since 2020
- Households
- 16,594
- Median age
- 40.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 695 sq. mi.
- People per square mile
- 60
- Median household income
- $49,089
- Average household income
- $67,066
- Median home value
- $145,100
- Jobs located here
- 18,059
- Daytime population
- 43,334Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Poplar Bluff area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Poplar Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for pizza places, numbered among those based in Missouri (a market based in another state is listed without a number), with the Poplar Bluff area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mexico, MO | 60 | 6 | 6.5 | $5.1M | −1.0% | #150 of 520 |
| Quincy, IL-MO | 57 | 27 | 8.7 | $4.1M | −2.0% | #177 of 520 |
| 2Warrensburg, MO | 57 | 22 | 10.4 | $3.4M | +4.9% | #183 of 520 |
| 3Sedalia, MO | 42 | 17 | 10.0 | $3.4M | +2.9% | #333 of 520 |
| 4Fort Leonard Wood, MO | 39 | 22 | 13.1 | $2.7M | +0.8% | #372 of 520 |
| 5Hannibal, MO | 38 | 16 | 10.5 | $3.3M | +0.4% | #382 of 520 |
| 6Maryville, MO | 36 | 10 | 11.8 | $2.8M | −4.0% | #402 of 520 |
| 7Rolla, MO | 36 | 21 | 12.1 | $2.8M | +1.6% | #403 of 520 |
| 8Moberly, MO | 36 | 11 | 11.9 | $2.7M | +0.2% | #404 of 520 |
| 9West Plains, MO | 34 | 25 | 15.7 | $2M | +2.5% | #423 of 520 |
| 16Poplar Bluff, MO | 13 | 27 | 16.3 | $1.9M | −0.4% | #516 of 520 |
Other business types in the Poplar Bluff area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Poplar Bluff, MO area?
The Poplar Bluff area has 27 pizza places on map listings as of September 2026. 26 of them (96%) are chain locations. The listings count pizza restaurants. Official counts show 40 businesses with payroll classed as limited-service restaurants in 2023, up 21.2% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 10 one-person businesses without payroll.
How much do households in the Poplar Bluff, MO area spend on food away from home?
About $51.2M a year, or $3,086 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 27 pizza places on map listings, it comes to $1.9M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 16,594 households in the Poplar Bluff area and national spending patterns by income.
How does the Poplar Bluff, MO area compare with the U.S. for pizza places?
The Poplar Bluff area has 16.3 pizza places per 10,000 households, twice the U.S. rate of 8.0. Spending per pizza place is $1.9M, 63% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Poplar Bluff area would have about 10, against 27 on map listings. There is one business with payroll in the industry for every 415 households, against one for every 478 across the U.S. The official count rose 21.2% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Poplar Bluff, MO area growing?
Population estimates put the Poplar Bluff area at 41,904 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 16,594 households. The median household income in the Poplar Bluff area is $49,089 a year, 39% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Poplar Bluff area scores 13 for pizza places (low), #516 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Poplar Bluff area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Poplar Bluff area
Screening a site or an acquisition in the Poplar Bluff area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Poplar Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.